{"id":4141,"date":"2022-05-18T06:00:16","date_gmt":"2022-05-18T10:00:16","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=4141&#038;preview=true&#038;preview_id=4141"},"modified":"2026-03-26T15:02:38","modified_gmt":"2026-03-26T19:02:38","slug":"uncovering-damons-safer-and-smarter-electric-motorcycle-with-jay-giraud-part-1","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/on-the-move\/uncovering-damons-safer-and-smarter-electric-motorcycle-with-jay-giraud-part-1\/","title":{"rendered":"Uncovering Damon\u2019s safer and smarter electric motorcycle with Jay Giraud &#8211; Part 1"},"content":{"rendered":"\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"engineering-an-electric-drive-truck-that-drives-across-the-most-challenging-terrain-on-earth\" style=\"font-size:34px\"><strong>Electric motorcycles that not only outperform many ICE-powered machines but are safer through innovative use of sensors and AI<\/strong><\/h2>\n\n\n<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE2455110108\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<div class=\"row podcast-social\">\n    <div class=\"col-12 col-sm-2\"><p>Follow us on:<\/p><\/div>\n    <div class=\"col\">\n        <a class=\"button itunes-podcast\" target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-future-car-a-siemens-podcast\/id1435259964\" rel=\"noopener noreferrer\">iTunes<\/a>\n        <a class=\"button google-podcast\" target=\"_blank\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkLnBpcHBhLmlvL3B1YmxpYy9zaG93cy81YjhmMjdmMDYzNDg2ZWM1MWY4ZjI4ZTQ\" rel=\"noopener noreferrer\">Google Podcasts<\/a>\n        <a class=\"button spotify-podcast\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/3A0NqY8p2lHxcneSxLfkcV?si=q7HVVJYtTeGPdOmyAF23pQ\" rel=\"noopener noreferrer\">Spotify<\/a>\n        <a class=\"button stitcher-podcast\" target=\"_blank\" href=\"https:\/\/www.stitcher.com\/podcast\/the-future-car-a-siemens-podcast\" rel=\"noopener noreferrer\">Stitcher<\/a>\n        <a class=\"button tunein-podcast\" target=\"_blank\" href=\"https:\/\/tunein.com\/podcasts\/Technology-Podcasts\/The-Future-Car-p1154372\/\" rel=\"noopener noreferrer\">TuneIn<\/a>\n        <a class=\"button rss-podcast\" target=\"_blank\" href=\"https:\/\/feeds.acast.com\/public\/shows\/5b8f27f063486ec51f8f28e4\" rel=\"noopener noreferrer\">RSS<\/a>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\">  <\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/04\/Preferred-Image-in_01_Siemens_Graphic_LinkedIn-1024x535.png\" alt=\"\" class=\"wp-image-4551\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/04\/Preferred-Image-in_01_Siemens_Graphic_LinkedIn-1024x535.png 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/04\/Preferred-Image-in_01_Siemens_Graphic_LinkedIn-600x314.png 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/04\/Preferred-Image-in_01_Siemens_Graphic_LinkedIn-768x401.png 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/04\/Preferred-Image-in_01_Siemens_Graphic_LinkedIn-900x470.png 900w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/04\/Preferred-Image-in_01_Siemens_Graphic_LinkedIn.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Making the riding experience cleaner, safer, and more exhilarating.<\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Riding a motorcycle is exhilarating!&nbsp;<\/p>\n\n\n\n<p>If you are not used to it, you get to experience fear, pleasure, and freedom, all at once. At high speeds; you get to feel the wind hitting you, hear the sound coming from the engine, and on sharp corners, see yourself defying gravity.<\/p>\n\n\n\n<p>However, a majority of people riding motorcycles don\u2019t get to use them because they enjoy the experience. They do it because it&#8217;s the only means of transport that\u2019s available to them.<\/p>\n\n\n\n<p>One of the biggest challenges that faces almost all motorbike users is safety. This problem is magnified in cases where they have to share roads with cars and it has necessitated the need for a safer and smarter motorbike.&nbsp;<\/p>\n\n\n\n<p>One of the ways to achieve that is to build an electric motorcycle that can scan its surroundings and warn the rider when they are facing danger.In this episode, the first part of two, <a href=\"https:\/\/www.linkedin.com\/in\/edward-bernardon-922442\/\" target=\"_blank\" rel=\"noopener\">Ed Bernardon<\/a> interviews <a href=\"https:\/\/ca.linkedin.com\/in\/jaygiraud\" target=\"_blank\" rel=\"noopener\">Jay Giraud<\/a>, CEO and co-founder of <a href=\"https:\/\/damon.com\/\" target=\"_blank\" rel=\"noopener\">Damon Motorcycles<\/a>. An electric motorcycle startup aiming to make the riding experience cleaner, safer, and more exhilarating. He\u2019ll share with us the progress they\u2019ve made so far with their electric motorcycle.<\/p>\n\n\n\n<p><\/p>\n\n\n<div id=\"accordion\" class=\"podcast-infonotes\">\n  <div class=\"card\">\n    <div class=\"card-header\" id=\"headingOne\">\n      <span class=\"mb-0\">\n        <button class=\"btn btn-link collapsed\" data-toggle=\"collapse\" data-target=\"#collapseOne\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n          Expand Show Notes        <\/button>\n      <\/span>\n    <\/div>\n    <div id=\"collapseOne\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n      <div class=\"card-body\">\n        <p><!-- wp:paragraph --><\/p>\n<p><b>Some Questions I Ask:<\/b><\/p>\n<ul>\n<li>What are the big problems that motorcyclists face that you&#8217;re trying to reverse engineer? (02:52)<\/li>\n<li>How do you use data from riders to enhance safety? (15:33)<\/li>\n<li>How did your career evolve? (20:35)<\/li>\n<li>Who helped you in building your first electric car? (24:30)<\/li>\n<\/ul>\n<p><b>What You\u2019ll Learn in this Episode:<\/b><\/p>\n<ul>\n<li>Why people push the limits of motorcycle safety (07:35)<\/li>\n<li>How Damon makes motorbikes safer (08:55)<\/li>\n<li>The time a rider or driver requires to avoid an accident (13:26)<\/li>\n<li>The paradigm that Damon Motorcycles is working to change (17:53)<\/li>\n<\/ul>\n<p><b>Connect with Jay Giraud:\u00a0<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/ca.linkedin.com\/in\/jaygiraud\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/damon.com\/\" target=\"_blank\" rel=\"noopener\">Damon Motorcycles<\/a><\/li>\n<\/ul>\n<p><b>Connect with Ed Bernardon:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/edward-bernardon-922442\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/resource\/future-car-whitepaper\/87745\" target=\"_blank\" rel=\"noopener\">Future Car: Driving a Lifestyle Revolution<\/a><\/li>\n<li><a href=\"https:\/\/new.siemens.com\/global\/en\/company\/stories\/industry\/autonomous-and-connected-vehicles.html\" target=\"_blank\" rel=\"noopener\">Motorsports is speeding the way to safer urban mobility<\/a><\/li>\n<li><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/\" target=\"_blank\" rel=\"noopener\">Siemens Digital Industries Software<\/a><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>      <\/div>\n    <\/div>\n  <\/div>\n      <div class=\"card\">\n        <div class=\"card-header\" id=\"headingTwo\">\n        <span class=\"mb-0\">\n            <button class=\"btn btn-link collapsed\" data-toggle=\"collapse\" data-target=\"#collapseTwo\" aria-expanded=\"false\" aria-controls=\"collapseTwo\">Expand Transcript<\/button>\n        <\/span>\n        <\/div>\n        <div id=\"collapseTwo\" class=\"collapse\" aria-labelledby=\"headingTwo\" data-parent=\"#accordion\">\n            <div class=\"card-body\"><p><b>Ed Bernardon: <\/b>Jay, in 1999, you were in a full-page ad on Transworld Snowboarding magazine and you were catching some big air, but your front foot, your front boot wasn\u2019t in the binding. So, here\u2019s my question: Did you forget to strap in? Or was that intentional?<\/p>\n<p><b>Jay Giraud: <\/b>It was my back foot that wasn\u2019t in the binding, actually.<\/p>\n<p><b>Ed Bernardon: <\/b>Oh, okay. That\u2019s probably a better choice.<\/p>\n<p><b>Jay Giraud: <\/b>A little bit better. That was intentional. I wasn\u2019t the first one to come up with that stupid trick. But it was fun and I had the hang of it, so it was a popular one, got a lot of photographer attention, if you will.\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>You landed it though, no problem.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>Oh, you can\u2019t do that trick if you\u2019re not going to land it.<\/p>\n<p><b>Ed Bernardon: <\/b>Yeah, I wouldn\u2019t be good on the knee, I wouldn\u2019t think.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>Or the hip joints and the femur. Your board will twist around like a helicopter propeller if you don\u2019t land that one.<\/p>\n<p><b>Ed Bernardon: <\/b>It really draws on the skills there. So, same year, 1999, Robbie Knievel, son of the great Evel Knievel, actually jumped the Grand Canyon 200 feet.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>Mine wasn\u2019t nearly as impressive.\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>Anything like that in the future maybe for the hypersport?\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>Does Robbie have a son?\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>I don\u2019t know. Maybe we should find him.<\/p>\n<p><b>Ed Bernardon: <\/b>There is no doubt motorcycles are certainly exciting. But they\u2019re often also viewed as dangerous, which is not a surprise since in 2020, in the USA alone, there were over 5,000 motorcycle fatalities. And with over a billion motorcycle riders in the world, for many, the motorcycle is not only an affordable transportation mode, but often the only transportation mode they have. So, motorcycles are sure to play a key part in our mobility future. But, to do so, they must be safe and sustainable.\u00a0<\/p>\n<p>Today, we talk to Jay Giraud. He\u2019s the Founder and CEO of Damon, a Vancouver based motorcycle startup that aims to make the riding experience safer, cleaner, smarter and more exhilarating. Jay grew up believing that all cars were electric and he had this lifelong goal of getting the world off of oil. This led him to become a pioneer in the world of electric motorcycles where he founded Damon that makes motorcycles that not only outperform many ice-powered machines but is motorcycling safer through innovative use of sensors and AI. By reverse-engineering engineering problems motorcycle has faced, Damon is driving a paradigm shift for riders.<\/p>\n<p>I\u2019d like to welcome the Founder and CEO of Damon, Jay Giraud to The Future Car Podcast. Welcome, Jay!<\/p>\n<p><b>Jay Giraud: <\/b>Thanks, Ed. Good to be on here.<\/p>\n<p><b>Ed Bernardon: <\/b>I want to start off talking a little bit about the motivation behind the company. You talk about this forgotten category of over a billion vulnerable road users \u2014 it\u2019s called the motorcyclists \u2014 and the goal of Damon is to create this paradigm shift for safer, smarter motorcycling by reverse-engineering the problems that they face. So, what are the big problems that motorcyclists face that you\u2019re trying to reverse engineer?<\/p>\n<p><b>Jay Giraud: <\/b>Well, so there\u2019s about a billion and a half motorized people on two wheels. So, worldwide, about a quarter of the world population is motorized. And apparently, that\u2019s going to grow to about 4\/5th by the end of 2050, which is kind of crazy to think that the majority of the world is not motorized, most people are getting around on feet and bicycles still. But of those, that are \u2013 about a quarter of the world \u2013 1.5 billion, more than half, are on two wheels. That\u2019s not obvious to us here in North America, per se, but it sure is in many other parts of the world. And so you can then appreciate the extraordinary dependence and necessity that societies all around the world have on motorbikes. And they have two problems: One of them is safety, and the other is emissions or air quality. And we all know what the air quality problems fairly acutely \u2014 many people have traveled to parts of the world where you can\u2019t see down the block because of poor air quality, where wearing a mask was a thing to do long before COVID. But if you were to actually spend time with people in those cities in the world, you\u2019d know that they\u2019re much more concerned about their individual safety on a motorbike even before the air quality, which makes sense \u2013 there\u2019s a slow way to die, which is bad air; and there\u2019s a quick way to die, which is hitting a truck. And statistically, motorcycling is 27 times more likely to incur a serious injury than in a car. And you\u2019re five times more likely on a motorcycle to be killed. So, 27 times and five times \u2013 we\u2019re talking massive magnitudes over driving. And I\u2019m a rider, I\u2019m a motorcyclist, been doing it my whole life, I love it so much I will never stop. And that\u2019s how all riders feel, really they do, despite the risks they take.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>So, to reverse engineer the problems in motorcycling means to understand what causes those problems. And maybe it\u2019s fairly straightforward to deal with the air quality one: Motorbikes need to be electric. And today, in the motorized world, we know that those are the table stakes now, that you can\u2019t even launch a new vehicle you if it\u2019s not electric \u2013 forget about market penetration \u2013 unless maybe you\u2019re talking about hydrogen long-haul trucks. But the other problem is much more nebulous is how do you make motorcycles safer? How do we reverse engineer what causes motorcycle accidents? So, we dove in, about six years ago, my co-founder, Dom and I, to understand what is the nature of a motorcycle accident. And we all want to write off the motorcyclist as reckless and dangerous and they don\u2019t care about their safety, but that couldn\u2019t be farther from the truth. Everybody cares about their safety. Whether you get on a pair of skis, or you like to go skydiving, you want to make it to the other end of your sport safely. Even skydivers care about their safety, obviously. So, it\u2019s unfair to say that motorcyclists don\u2019t care \u2013 of course, we do. And in much of the world, like I said, there\u2019s no alternative. There\u2019s no walking to the corner store because the sidewalks are full of hundreds of motorcyclists per block on the sidewalks, let alone on the road. So, you can\u2019t walk safely down a sidewalk in Jakarta, for example.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>So, what causes motorcycle accidents, for the most part, isn\u2019t recklessness \u2013 it\u2019s drivers who just don\u2019t see motorbikes. I\u2019ve been riding for 27 years, and when I get behind the wheel of a car, sometimes I don\u2019t see motorbikes. I should have an extra awareness for motorbikers. But when I\u2019m looking at traffic ahead of me, I\u2019m looking for something like me \u2013 I\u2019m in a six-foot-wide vehicle, I\u2019m looking for a six-foot-wide vehicle. And that narrow motorbike just behind that car at a red light, I look past it. My eyes naturally look past that sliver of a motorbike and I see the six-foot-wide bumper. And suddenly, at the last minute, I\u2019m not paying attention, \u201cOh, shit, there\u2019s a motorbike there.\u201d And I nearly rear-end the motorbike between me in the car ahead. That\u2019s how our brains work. We look for things like ourselves. And so drivers just don\u2019t see bikes, so we kind of broke down the nature and type of motorcycle accidents; where they occur and how they occur. And realizing that that\u2019s what I do when I ride a motorbike; I look for behavioral patterns from drivers. And I thought, \u201cWell, if we can train cameras and radars and other sensors to see what I see, to see what I look for as an experienced rider, but in 360 degrees 24\/7, and then warn the rider when it sees a threat \u2013 that would be a game-changer.\u201d So, that\u2019s kind of where we set off the very beginning of Damon.<\/p>\n<p><b>Ed Bernardon: <\/b>One thing that makes an impression on what you just talked about is this whole idea of how we think about motorcycle riders. So, here in the United States, \u201cOh, a motorcycle rider \u2014 someone who loves to get out on the highway and cruise around. It\u2019s almost more recreation sometimes than necessity.\u201d You\u2019re describing a situation here where \u2014 and we\u2019ve seen the images of motorcycles with four or five people on them in some countries, where they don\u2019t have a car and this is their primary mode of transportation. So, it seems that that\u2019s probably one of the key targets here in trying to make motorcycling safer just so you can live your life, day to day, go to the grocery store.<\/p>\n<p><b>Jay Giraud: <\/b>Now, of course, that image gets a disproportionate amount of attention on the internet. If you go to Jakarta \u2013 Jakarta is a massive city. There are more billionaires in Jakarta than there are in all of Canada. There are more billionaires in a six-kilometer square radius in Jakarta than there are in all of Canada. There are Ferraris, and Lamborghinis, and Ducatis, and Aston Martins in Jakarta. But there\u2019s also a massive population of middle-class and low-income class people. You\u2019ll probably lay eyes on 500,000 motorcyclists where there\u2019s a single rider per bike before you see two, let alone three, four, or five people on a motorbike. In a small fishing village outside of Bali, going a short distance, you might see five people. But to your point, they\u2019re still doing that out of necessity.<\/p>\n<p><b>Ed Bernardon: <\/b>And safety is always first, so doing that is important. One of your key goals has been the elimination of fatal accidents by the year 2030. You use the word \u201cdamonize\u201d \u2013 you want to \u201cdamonize\u201d the experience for a safer, smarter, more user-friendly driving. So, how do these things come together? How do they come together to really make a game-changing redefinition of motorcycling?<\/p>\n<p><b>Jay Giraud: <\/b>That is a huge question and I\u2019m going to try to say it succintly. So, today, cars are obviously much safer than motorbikes, not just because they have cages and airbags and all of that, but because they have collision warning systems. So, everything that came before collision warning systems are reactive systems, reactive safety systems. ABS is reactive \u2013 the car has to lose control before ABS kicks in. An airbag is a reactive system \u2013 you have to have an impact before an airbag saves you once your car is getting totaled. Bumpers are reactive. They\u2019re all passive systems waiting for something terrible to occur. A collision warning system is proactive \u2013 it\u2019s looking for something approaching to give you a warning time, additional reaction time as the driver to take corrective action before it\u2019s too late. And in so doing, the two vehicles don\u2019t touch at all. So, you don\u2019t need an airbag if you can stay out of harm\u2019s way all the time.\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>Preventative versus reactive.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>Exactly. You don\u2019t need a cage on a motorbike if the bike can always let you know with extra warning time before it\u2019s too late. So, it\u2019s said in all of the studies that about half of all motorcycle accidents studied, it was found that drivers took no evasive action before the impact. That means they didn\u2019t have enough warning time. You can visualize warning time in the shape of an invisible bubble \u2013 the larger the invisible bubble with nothing in it, the safer you are on a motorbike. And that equates the time to react before something penetrates that bubble and hits you. So, by 2030, we want to be as safe as a car is today with a collision warning system, and that\u2019s a pretty high bar, especially on two wheels, or three wheels, like on some motorbikes today. And to get there, we\u2019ve got to develop a bike that is capable of taking over braking and steering for you in the event that you don\u2019t take the right corrective action in time. And that\u2019s a long way to go, that\u2019s harder than a self-driving car, because a self-driving car has four wheels, much more compute power, much more room for technology and batteries and sensors and all of that. And on a very small vehicle, like a motorbike, the challenge is exponentially harder.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>So, we\u2019re gonna get to what\u2019s called collision avoidance \u2013 a system that can steer or brake for you if you don\u2019t take the right corrective action in time. And then moving backwards towards today, we want to get to collision prediction. And then starting where we are now is collision warning. So, a collision warning system like Damon\u2019s today, the patents protect the system whereby the handlebars vibrate in the event that there\u2019s a forward collision warning in front of you. And you have blind spotlights to let you know who\u2019s in your left and right \u2013 these are progressive blind spotlights. And then we see everything behind us with a seven-inch LCD display, that replaces the display of the motorbike, fed by rear-facing camera and radars. So, we provide a 360-degree awareness of everything around you at all times, such that on a bike, you\u2019re not having to hunt around to try to make a picture of where the cars are beside and behind you \u2013 you now just intuitively know. And then by ingesting all of the data around the bike; how fast are you going? What\u2019s the temperature on the road? How wet or dry is the pavement? How many cars are around you? How many parked cars are along the lines? How many lanes are there? What\u2019s the signal up ahead? Is that green, yellow, or red? What\u2019s the passenger signal or the pedestrian signal? How thick is the traffic ahead of you? What time of day is it? What angle is the sun coming out? We actually collect all of that and more.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>We can develop situational awareness of this bike\u2019s moment-by-moment situation times thousands of bikes in the cloud. And as cars come through those intersections and riders pass through, there\u2019s really a very short list of human behaviors that drivers do that cause a motorcycle accident in an intersection. And that short list is known to us. So, we actually look for those human behaviors that lead to a potential causation. And if there\u2019s enough of those clues that stack up, you have a percentage probability that when this bike passes through an intersection, that car that\u2019s about to turn left is going to turn left too soon. And with that percentage probability, we can actually anticipate, before you can see it with your own eyes, and give the rider a warning in advance of real-time \u2013 so, a predictive warning. So, we\u2019ll go from collision warning to collision prediction, and then eventually, to avoidance.<\/p>\n<p><b>Ed Bernardon: <\/b>You\u2019re describing a lot of technology. There are sensors, there\u2019s taking that sensor data and trying to predict what may happen. But ultimately, what you\u2019re really trying to do is give that rider an extra half-second or a second to react. You\u2019re going 60-70 miles an hour, in a second, you\u2019ll go almost 100 feet, 30 meters or so. So, it\u2019s almost like saying, \u201cHey, I\u2019ll give you an extra 100 feet to avoid that accident.\u201d So, a lot of sensors, a lot of things going on. But ultimately, 100 feet is long distance.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>That\u2019s a lot. It\u2019s only a second but you only need about a quarter second additional reaction time to avoid an accident. Statistically, according to the National Highway Transportation Safety Authority, riders and drivers need a quarter second extra time, because they\u2019re already taking some action, presumably, so they don\u2019t need the whole 100 feet. But yeah, one extra second matters a lot.<\/p>\n<p><b>Ed Bernardon: <\/b>It\u2019s a quarter second, 25 feet. That\u2019s like that safe distance; \u201cMake sure you keep four or five car lengths between you and the car or motorcycle that\u2019s in front of you.\u201d<\/p>\n<p><b>Jay Giraud: <\/b>Absolutely. And the human is really, really terrible at estimating. We are unbelievably terrible at estimating. We\u2019re very good at thinking that we\u2019re good at estimating, and we\u2019re very bad at actually estimating things.<\/p>\n<p><b>Ed Bernardon: <\/b>You mean like estimating the distance to the car in front of you, that type of thing?\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>Yeah. Or estimating how frequently we do things right or do things well in every way of life, not just in riding a motorbike. But yeah, definitely. So, I can look ahead as I\u2019m riding a motorbike with cars in front of me, cars on the left and right, and I think, \u201cOh, I\u2019m not tailgating.\u201d But the radar on the bike knows I\u2019m tailgating. It knows the gap between here and that car, and that relative speed of that car relative to me is not sufficient for me to brake in time if he were to slam on the brakes. And so, that calculation is precise. As a human, it\u2019s very, very imprecise.<\/p>\n<p><b>Ed Bernardon: <\/b>I think another thing too about motorcycles is that their stopping distance is a lot less than it is for a car. So, if you\u2019re tailgating, that\u2019s a problem.<\/p>\n<p><b>Jay Giraud: <\/b>Riders think it\u2019s more. Riders think that bikes brake faster than cars because they\u2019re so light. They brake slower than cars, yeah. A BMW M4 will outbreak a BMW S 1000 R motorbike.<\/p>\n<p><b>Ed Bernardon: <\/b>Oh, that\u2019s interesting. Yeah, you would think because it\u2019s lighter and those big disc brakes that they have on the wheels, but it\u2019s not the case. You mentioned a few minutes ago, this idea of collecting data from all the riders that are on the Hypersport and you utilize that information to enhance safety even further. How\u2019s that work?<\/p>\n<p><b>Jay Giraud: <\/b>It\u2019s not unlike the cloud or any clouds these days, an Apple cloud or Google Cloud or Tesla cloud, where all of the data is being drawn into these sensors. I mean, my phone is LiDAR now. That\u2019s just amazing, this thing has LiDAR \u2013 kind of freaky. So, the data that\u2019s being drawn in, it\u2019s going to the cloud all the time, and then it\u2019s being aggregated. So, if you could imagine, say \u2013 we\u2019ll just use a round number \u2013 1000 motorbikes passing through an average of 40 intersections a day. That\u2019s 40,000 daily intersections our cameras and radars and other sensors are collecting data on. Now, when there\u2019s an anomaly and we\u2019ve got a whole bunch of deep learning training that we\u2019ve done that goes to the cloud, so the cloud teaches the motorcycles to look for anomalies; these are driver behavior changes; these are things that it can\u2019t read, let\u2019s say there\u2019s a patch on the ground that can\u2019t be seen because of sun reflection on wet cement, just like driver behavior-related anomalies, calculation error. Any of those anomalies go to the cloud and get pulled down and thrown to a data scientist here. They look at those anomalies, they look at the camera recording from that bike, and see\u2026 First a human could say, \u201cOh, I see the anomaly that it thought it saw.\u201d That is or isn\u2019t a false positive. And if it isn\u2019t, then we would write a new algorithm that would deal with that anomaly so the bike becomes smarter and safer over time. And then that software update, that new algorithm would be rolled out to all Damon motorcycles, so the Damon bikes expand their ability to detect a threat, either sooner or farther or a new type of threat that we didn\u2019t program in initially.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>So, there might be 20 ways you can be hit by a car, there probably are, but there\u2019s really only three that cause most accidents, and almost always in intersections. Riders get hit from behind, they collide in front because of the short stopping distance, the car stops really suddenly at a yellow light, or car intersects the rider by making a left turn in front of them \u2013 those are the three. And that makes up for half of all motorcycle accidents. So, if we just saw the details that caused those three and reduced accident probabilities there, that would take a huge bite out of motorcycle accidents.<\/p>\n<p><b>Ed Bernardon: <\/b>If you gather data when an accident occurs and you look at the conditions, \u201cOh, it was foggy, or they couldn\u2019t see the stoplight, or shadows,\u201d or who knows what, all that information then, regardless of where it happens in the world, can all be then utilized to predict that an accident is going to happen. And that\u2019s on an ongoing basis that you\u2019re collecting this type of information.<\/p>\n<p><b>Jay Giraud: <\/b>Yeah, imagine only 1,000 bikes 40 intersections daily, that\u2019s 40,000 situational recordings, times 365. I mean, we\u2019re getting to levels of granularity that no human on Earth could ever achieve. Let alone being able to see it 360 degrees simultaneously \u2013 any one Damon bike can do that.\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>That\u2019s even more data that you\u2019re gathering.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>Yeah, and we can lock on to 64 vehicles simultaneously. So, we can look at everything at all times, put it to cloud, churn all that data down, develop a new update that makes the bike smarter, and push it to all Damon bikes. So, what this means is we\u2019re here to cause a paradigm shift. So, the paradigm today, if you go out and buy a motorbike, your buddies will tell you in a month or so \u2014 they won\u2019t scare you on day one, but about a month or so \u2014 they\u2019ll say, \u201cBy the way, it\u2019s not if you have an accident on a bike, it\u2019s when.\u201d And I\u2019ve heard that many times over 27 years. And at one point, I thought, \u201cWell, if it\u2019s when, well, then I should be asking myself, it\u2019s how bad. How bad will my accident be?\u201d By the way, I\u2019ve had a few \u2013 it\u2019s not if or when. And that\u2019s a crazy paradigm that you don\u2019t live within when you get in a car. No one gets in the car, wondering when they\u2019re gonna have an accident, how bad it will be. But that\u2019s the paradigm we actually live with as riders. So, a paradigm shift is the opposite of that. So, how do we take how bad and turn it into the more you ride, the smarter and safer we all become? It\u2019s a more mileage on the bike, makes everybody else smarter and safer. And the only way to do that is what we\u2019re talking about, the copilot learning and getting better over time.\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>I\u2019m sure there are many mothers and fathers and wives and husbands that have said, \u201cThere\u2019s no way you\u2019re gonna ride a motorcycle. It\u2019s too dangerous.\u201d And so, the idea would be that five years from now, people won\u2019t say anymore, \u201cHey, you\u2019re gonna have an accident. It\u2019s a matter of when.\u201d<\/p>\n<p><b>Jay Giraud: <\/b>So, just to put a point on that, we have 2,200 orders today. Our order bump grows by about 200 bikes a month, and it\u2019s also accelerating. And of those 2,200 orders, 13% of them don\u2019t own a motorbike, they don\u2019t ride. And so we\u2019re attracting a new clientele, a new customer base that no motorcycle company in the world can attract. There are people who \u2014 my co-founder who wasn\u2019t allowed to ride on the street until he started Damon. He said, \u201cIf I make motorbiking safer, will you let me ride?\u201d And she said, \u201cMaybe.\u201d And five years later, here we are.<\/p>\n<p><b>Ed Bernardon: <\/b>He\u2019d be riding it over 150 miles per hour on a racetrack, that\u2019s okay because all the other drivers know what they\u2019re doing, all the other racers. Now you go on the street, not only do you have other motorcycles, of course, but you have cars that, like you said, can\u2019t even see a motorcycle. And you\u2019re a motorcyclist, and sometimes you don\u2019t even see a motorcycle. Let\u2019s talk a little bit about your background. You have an interesting career. You started off as a snowboarder, you actually were in women\u2019s fashion for a while, connected vehicles, and now into the world of electric game-changing motorcycles. I\u2019m pretty sure that wasn\u2019t your plan from day one. What was your inspiration when you were little? And how did your career evolve?<\/p>\n<p><b>Jay Giraud: <\/b>I\u2019m pretty sure nobody has a plan. They all think they do. But this is one of my favorite photos. This is the year 2001, and I\u2019m the guy in the middle there, doing some kind of \u2014 Well, I\u2019ll tell you what that is, it\u2019s the Backside Rodeo 720. That would have been a cool trick at the time, now it\u2019s nothing.\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>One of the first to ever do that?\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>One of the first, I guess. I started off at the age of five. My babysitter put me on a motorbike, unbeknownst to my mom, when I was five years old and he was like 16 or 17. And he would fly us down the highway and I would just lay on the gas tank in front of him doing about 100 miles an hour. I remember just staring at the speedometer, five years old. And then I watched CHiPs and Evel Knievel motorbikes TV shows and the very first Battlestar Galactica with the flying motorbikes. So, I was pretty into motorbikes at that point. My older brother used to race electric RC cars, radio-controlled cars. And I knew that he put batteries in the remote control, but I never saw the battery in the car. So, I was certain that the battery transmitted electricity through the long radio-controlled antenna from the remote to the car where they both had long antennas. So, when my dad would put gas in the car in his Ford Fairmont, and I saw the long antennas on those Fairmonts, I\u2019m like, \u201cWhy are you putting gas in this thing? It\u2019s electric.\u201d I was certain electricity traveled through the air.<\/p>\n<p><b>Ed Bernardon: <\/b>That could be your next venture here; charge your motorcycles through the air.<\/p>\n<p><b>Jay Giraud: <\/b>Everyone\u2019s still trying to figure that one out. But by the age of 16, I took an auto mechanics class and I had a Volkswagen Beetle, and my mechanic teacher said, \u201cAbout 15% of the energy out of a gas tank is converted to propulsion, the other 85% goes to friction and heat.\u201d And for me, $20 was a big deal. So, $20 in gas into my bug, and only five or less is getting me from A to B, that\u2019s a ripoff, this is terrible. And so I started thinking about electric then, thinking about something more efficient as I learned that electric motors are 85% plus efficient. Fast forward to when I was 29 and I founded \u2014 well, and then snowboarding, and then snowboard clothing company, and then it\u2019s a long story. And then the war on Iraq 2003 whatever it was, watching the Patriot missiles smoking Baghdad, and I was like, \u201cWe gotta get the world off oil.\u201d So, I committed myself to transforming transportation without a clue what that meant.\u00a0<\/p>\n<p>\u00a0<b>Jay Giraud: <\/b>By 2008, I was trying to build an electric car dealership, I wanted to import a lot of electric cars into Canada, not knowing that all the electric car companies were vapor at best, other than maybe Tesla, which still only had a roadster. So, 2008, having promised myself \u201cCome hell or high water, I would put an electric car on the road in 2008.\u201d And by March of 2008, I realized I wasn\u2019t getting any electric cars from any of these companies in the US that don\u2019t really exist; Fisker and EVs and Myers and all those electric car companies that came and went. How am I going to put an electric car on the road if I can\u2019t get one? And so I concluded that I\u2019d have to make one. And I\u2019m not an engineer, I don\u2019t have a college degree. I got a Ford Ranger and I bought some equipment and started asking for money from people to build this company to make our own electric SUVs. And then we converted one. Converted Ford Ranger to electric, and then we converted a Ford Escape to electric. And suddenly I had a company and I had some shareholders; $56,000Giulio Camauli:\u00a0 I think I raised to build the first car, the first electric pickup.<\/p>\n<p><b>Ed Bernardon: <\/b>When you did that, when you said, \u201cAlright, I\u2019m going to convert this SUV to be electric.\u201d Did you find engineers or did you find car mechanics or did you just find a good friend? How did you do that?<\/p>\n<p><b>Jay Giraud: <\/b>Well, on July 1st, 2008, it was Canada Day, I put out a press release that I had opened REV technologies \u2013 different name at the time \u2013 it was Canada\u2019s first electric car showroom. At the time, gas prices were at an all-time high, like $6 a gallon at the time in Canada, it was really high. So, that was good timing. Got a swarm of attention, and all I had was a really drippy, leaky roof garage that I was renting for some shares from a guy I met and I had a Ford Ranger that was still a gas Ford Ranger that we were going to convert to electric. And that was it. And I had raised like $43,000 at the time. But that press release brought the media, and the press release brought engineers and everybody wanted to help. So, talk about being over the tips of your skis, but it drew in the resources I needed. And so by September, we had a couple of engineers working for not enough money. And by November, we had a lead-acid-powered Ford Ranger and we had a Ford Escape being converted to lithium-ion electric. So, we had our DC drive lead-acid Ford Ranger, which was a home-built, garage-style junkie thing that had 30 miles of range, but I was driving it every day and it was awesome. And then we were working on a Ford Escape. And that led to getting into vehicle to grid. Long story, but we got some contracts, worked for the government. We won a contract with Burlington Hydro, we won a contract with the US military, with the Pentagon, with Chrysler, some other utilities and municipalities and we started making state-of-the-art electric SUVs that could feed their energy back into the power grid through a wireless network. So, they were V2G compliant. And we were demonstrating commercial-grade V2G in partnership with a Midwest ISO and with PJM, the wholesale network operators in the US.<\/p>\n<p><b>Ed Bernardon: <\/b>And that\u2019s in 2008. Like you were saying, Tesla just had the roaster out. The Prius was pretty new back in those days. I mean, electric cars weren\u2019t what they are today, which is somewhat accepted and certainly gaining market share. So, definitely, you were a visionary. But it was an interesting thing, it\u2019s actually on the Damon website. It describes when you were riding a traditional motorcycle, 70 miles an hour, and you turned off the motor, suddenly could hear the birds.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>That\u2019s on the Damon website?\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>Yeah, it\u2019s actually on there. Anyways, you turned off the motor. It\u2019s quiet. You hear the wind, you hear the birds, the mountains look clear. So, that\u2019s one side of it. But you\u2019re also in an accident in Jakarta. Sounds like those two things really inspired you to some extent to start Damon.<\/p>\n<p><b>Jay Giraud: <\/b>Not in a way that I connected those dots, but yes. So, in 2007, I was riding a big Honda Valkyrie. I used to sell motorbikes before I started REV, the electric car company. So, in 2007, I was selling these bikes. My girlfriend at the time and I, we borrowed this six-cylinder 1500 cc monster of a gas bike. And up on the Sea to Sky highway to Whistler one summer, I just slammed, I just shut the engine off at 80 miles an hour. And yes, suddenly the whole environment came alive around me. We were drowning it out with a roar of this engine, and suddenly, bang! It was just the sound of the wind and whiskey jack birds and waterfalls on the side. I could feel the mist in a new way because suddenly, the engine noise wasn\u2019t disconnecting me from the environment. That was pretty profound. That was a moment I thought we have to go electric. So, I did start REV six months later, making electric cars and SUVs, not motorbikes, ironically. And then yeah, jump ahead to 2016 when I was in Jakarta for my best friend\u2019s wedding, and I crashed the motorbike on a sidewalk while following everyone else doing the same thing. And then I had a very different attitude about the people around me \u2013 these millions of motorcyclists \u2013 that kind of led to \u201cWe gotta make motorbikes safer.\u201d<\/p>\n<p><b>Ed Bernardon: <\/b>Recently, we had Carlo Mondavi on the Future Car podcast. He\u2019s the grandson of the Mondavis, the vineyards, and wine. And he founded an electric autonomous tractor company. He was a professional snowboarder, just like you were. Do you think there\u2019s something about being a professional snowboarder that prepares you to be entrepreneur in the electric vehicle world?<\/p>\n<p><b>Jay Giraud: <\/b>I think there\u2019s something about being a snowboarder that prepares you to be an entrepreneur, which is the ability to interpret and manage risk really well. When I was snowboarding, my girlfriend\u2019s parents frequently, every week, just couldn\u2019t understand why we would do that, how we could do that. I said it countless times, because it was the only way it made sense, you don\u2019t get out of bed one day and decide to throw yourself off a 100-foot jump. You get there slowly. One incremental step at a time. You take one measured risk after another until you can take what appears to be a very big risk to someone who doesn\u2019t have the skill. But it\u2019s relative. When you\u2019ve had enough of that kind of risk-taking, you can take other kinds of risks and you can interpret and manage and measure in ways that I can\u2019t explain. But I think that\u2019s what I\u2019m good at, is managing risk in ways that are too uncomfortable for others, especially with the absence of ever having complete information to make a decision but you just know that you can and you do. And you know that if you get yourself into trouble, you can work your way out.<\/p>\n<p><b>Ed Bernardon: <\/b>I think you have to be comfortable with not having complete information. And some people enjoy that.\u00a0<\/p>\n<p><b>Jay Giraud: <\/b>Yeah, maybe a little.\u00a0<\/p>\n<p><b>Ed Bernardon: <\/b>Well, that\u2019s what makes life exciting. But I think that this idea of you see someone making a jump that\u2019s 50-100 feet through the air, maybe without the rear foot in the binding. But the key though is, like you said, you\u2019re not going to do that on day one, you\u2019re going to take step one to who knows, there are 20-30 steps in between there, and figuring out what those steps are, and being patient to not take too big of a step. Certainly applies to taking jumps with snowboarding. But it\u2019s like you said, it\u2019s exactly the way you need to think of if you\u2019re starting a new company, especially when it\u2019s groundbreaking trying to do something that no one else has ever done.<\/p>\n<p><b>Jay Giraud: <\/b>We really wanted to make an electric motorbike that was safer from scratch at the very, very beginning in 2017. But we convinced ourselves to just focus on the collision warning system first. And we spent three years perfecting the world\u2019s only collision warning system on a donor bike, a gas bike. And we had to convince ourselves that we could actually make motorbikes safer. I wasn\u2019t sure we could. The hypothesis was definitely outstanding for the first couple of years until we\u2019ve developed enough prototypes to know that not only can make motorbikes safer, but we can make them progressively safer. And that became a pretty big motivator for us. And from a corporate perspective, raising money for a high-tech electric motorbike that\u2019s safer, was too many pills for an investor to swallow in the beginning. So, to the same point of chopping up, you\u2019re starting with a five-foot jump, and eventually, you\u2019re doing 100 feet jumps, we started off with collision warning and worked our way to the entire motorbike.<\/p>\n<p><b>Ed Bernardon: <\/b>That\u2019s part 1 with Jay Giraud. Join us again for part 2 when we\u2019ll continue our discussion with Jay on the details that make the Damon Hypersport such a revolutionary motorcycle. And as always, for more information about Siemens Digital Industries Software, make sure to visit us at plm.automation.siemens.com. And until next time, I\u2019m Ed Bernardon, and this has been the Future Car Podcast.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><br \/><br \/><\/p><\/div>\n        <\/div><!-- end #collapseTwo -->\n    <\/div><!-- end .card -->\n    <\/div><!-- end #accordion -->\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/04\/Jay-Giraudnewheadshotmay2021-1.jpg\" alt=\"Jay Giraud - Guest, co-founder &amp; CEO Damon\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Jay Giraud &#8211; Guest, co-founder &amp; CEO Damon<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Jay Giraud is co-founder and chief executive officer of Damon Motors. A serial entrepreneur, Jay has focused his efforts on redefining mobility with Damon, creating a safer, smarter and seamlessly connected motorcycle experience. Jay is the author of multiple patents and has spoken extensively about automotive, mobility and cleantech at conferences globally. In addition to his entrepreneurial efforts, Jay is an extreme sports enthusiast. He traveled the world as British Columbia\u2019s\u00a0 top-ranked professional snowboarder in all four freestyle disciplines in 1998. Jay has been riding motorcycles for over 20 years and has ridden hundreds of different motorcycles on track and the road. His favorite place to ride is Northern California and aims to tour Montana and Wyoming in the future. Jay has a passion for sport and supersport bikes, as well as an appreciation for touring bikes. Jay has ensured the experiences of all three are in the Hypersport design.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/jaygiraud\/?originalSubdomain=ca \" target=\"_blank\" rel=\"noopener\">Connect wtih Jay on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/01\/bio-pic-eb-2.jpg\" alt=\"Ed Bernardon, Vice President Strategic Automotive Intiatives - Host\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Ed Bernardon, Vice President Strategic Automotive Intiatives &#8211; Host<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Ed is currently VP Strategic Automotive Initiatives at Siemens Digital Industries Software. Responsibilities include strategic planning in areas of design of autonomous\/connected vehicles, lightweight automotive structures and interiors. He is also responsible for Future Car thought leadership including hosting the Future Car Podcast and development of cross divisional projects. Previously a founding member of VISTAGY that developed light-weight structure and automotive interior design software acquired by Siemens in 2011.\u00a0 Ed holds an M.S.M.E. from MIT, B.S.M.E. from Purdue, and MBA from Butler.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/edward-bernardon-922442\/  \" target=\"_blank\" rel=\"noopener\">Connect with Ed Bernardon Linkedin<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p><strong>If you like this Podcast, you might also like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/the-future-car\/sustainable-ev-global-circumnavigation-with-ben-scott-geddes-fering-technologies-part-1\/\">Sustainable EV Global Circumnavigation with Ben Scott-Geddes, Fering Technologies &#8211; Part 2<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/the-future-car\/carlo-mondavis-autonomous-electric-tractors-for-sustainable-affordable-farming-part-1\/\">Carlo Mondavi\u2019s Autonomous Electric Tractors for Sustainable, Affordable Farming &#8211; Part 1<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/the-future-car\/the-next-leap-for-electric-vehicles-with-will-graylin-indigo-technologies-part-1\/\">The Next Leap for Electric Vehicles with Will Graylin, Indigo Technologies \u2013 Part 1<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Electric motorcycles that not only outperform many ICE-powered machines but are safer through innovative use of sensors and AI Follow&#8230;<\/p>\n","protected":false},"author":45480,"featured_media":5022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[2,420],"tags":[353,348,331,321,371,362,332,349,383,402,352,354,376,333,385,379,311,312,326,375,384,360],"industry":[26,27,28,30,31,29],"product":[158,206],"coauthors":[387],"class_list":["post-4141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-move","category-ed-bernardon","tag-ai","tag-automotive-2","tag-autonomous-vehicles","tag-design-innovation","tag-digital-future","tag-e-e-systems","tag-electric-vehicles","tag-electrical-systems","tag-electrification","tag-engineer-innovation","tag-industry-4-0","tag-machine-learning","tag-mobility","tag-nx","tag-podcast","tag-product-design","tag-simulation","tag-smart-engineering","tag-systems-modeling","tag-transportation","tag-transportation-revolution","tag-vehicle-electrification","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","industry-motorcycles-bicycles-parts","industry-rail-systems","industry-trucks-buses-specialty-vehicles","product-nx","product-ses-vistagy"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2022\/05\/in_01_Siemens_Graphic_1280x720.png","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/4141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/45480"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=4141"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/4141\/revisions"}],"predecessor-version":[{"id":8714,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/4141\/revisions\/8714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/5022"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=4141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=4141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=4141"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=4141"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=4141"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=4141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}