{"id":403,"date":"2020-10-28T06:02:08","date_gmt":"2020-10-28T10:02:08","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=403&#038;preview=true&#038;preview_id=403"},"modified":"2026-03-26T15:06:09","modified_gmt":"2026-03-26T19:06:09","slug":"the-end-of-parking-as-we-know-it-with-anuja-sonalker-ceo-steer-tech","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/on-the-move\/the-end-of-parking-as-we-know-it-with-anuja-sonalker-ceo-steer-tech\/","title":{"rendered":"The End of Parking As We Know It with Anuja Sonalker CEO STEER Tech"},"content":{"rendered":"<blockquote class=\"blockquote\">\n<p style=\"text-align: center;\"><strong>Women Driving the Future: Anuja Sonalker CEO Steer Tech<\/strong><\/p>\n<\/blockquote>\n\n<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE6067441723\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<div class=\"row podcast-social\">\n    <div class=\"col-12 col-sm-2\"><p>Listen on:<\/p><\/div>\n    <div class=\"col\">\n        <a class=\"button itunes-podcast\" target=\"_blank\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-future-car-a-siemens-podcast\/id1435259964\" rel=\"noopener noreferrer\">iTunes<\/a>\n        <a class=\"button google-podcast\" target=\"_blank\" href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkLnBpcHBhLmlvL3B1YmxpYy9zaG93cy81YjhmMjdmMDYzNDg2ZWM1MWY4ZjI4ZTQ\" rel=\"noopener noreferrer\">Google Podcasts<\/a>\n        <a class=\"button spotify-podcast\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/show\/3A0NqY8p2lHxcneSxLfkcV?si=q7HVVJYtTeGPdOmyAF23pQ\" rel=\"noopener noreferrer\">Spotify<\/a>\n        <a class=\"button stitcher-podcast\" target=\"_blank\" href=\"https:\/\/www.stitcher.com\/podcast\/the-future-car-a-siemens-podcast\" rel=\"noopener noreferrer\">Stitcher<\/a>\n        <a class=\"button tunein-podcast\" target=\"_blank\" href=\"https:\/\/tunein.com\/podcasts\/Technology-Podcasts\/The-Future-Car-p1154372\/\" rel=\"noopener noreferrer\">TuneIn<\/a>\n        <a class=\"button rss-podcast\" target=\"_blank\" href=\"https:\/\/feeds.acast.com\/public\/shows\/5b8f27f063486ec51f8f28e4\" rel=\"noopener noreferrer\">RSS<\/a>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">  <\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/02_Siemens_Graphic.jpg\" alt=\"\" class=\"wp-image-1028\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/02_Siemens_Graphic.jpg 720w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/02_Siemens_Graphic-600x600.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/02_Siemens_Graphic-150x150.jpg 150w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n<p><span style=\"font-weight: 400;\">A lot of people&nbsp;<em>love<\/em>&nbsp;to drive, but most of us aren\u2019t as fanatic about that last step of the driving experience. The one that requires operating your vehicle at a snail&#8217;s pace while you anxiously stalk drivers and pedestrians, attempting to swoop in if any of them approach the driver\u2019s side door or tap their brake lights. Yep, today we\u2019re here to talk about parking. Well, we\u2019re actually talking about&nbsp;<em>NOT<\/em>&nbsp;parking <\/span><\/p>\n\n<div id=\"accordion\" class=\"podcast-infonotes\">\n  <div class=\"card\">\n    <div class=\"card-header\" id=\"headingOne\">\n      <span class=\"mb-0\">\n        <button class=\"btn btn-link collapsed\" data-toggle=\"collapse\" data-target=\"#collapseOne\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n          Expand Show Notes        <\/button>\n      <\/span>\n    <\/div>\n    <div id=\"collapseOne\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n      <div class=\"card-body\">\n        <p>In the first episode of the <strong>Women Driving the Future<\/strong> series, join <a href=\"https:\/\/www.linkedin.com\/in\/edward-bernardon-922442\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ed Bernardon<\/a>, host of the Future Car Podcast, and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/anuja-sonalker-ph-d-3565444\/\" target=\"_blank\" rel=\"noopener noreferrer\">Anuja Sonalker<\/a>, the CEO of\u00a0<a href=\"https:\/\/steer-tech.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">STEER Tech<\/a>. Her company has created a technology that solves a\u00a0<em>big<\/em>\u00a0problem, a problem that qualifies as one of the greatest \u201cpet peeves\u201d of city dwellers and anyone else who\u2019s ever sat behind the wheel of a car. If we can land people on the moon and accurately detect our percentage of neanderthal DNA, isn\u2019t it about time we figured out a better way to manage parking?\u00a0<\/p>\n<p>In today\u2019s episode, you\u2019ll learn about Anuja\u2019s interesting professional background, and how it eventually led her to founding STEER. Buckle your seat belts and listen in as we talk about a parking technology that could save you time, frustration, and one day eliminate parking from your life forever.\u00a0<\/p>\n<p><strong>Some Questions I Ask:<\/strong><\/p>\n<ul>\n<li>What were you doing before starting STEER? (2:57)<\/li>\n<li>How did you transition from cybersecurity to autonomous parking (5:55)<\/li>\n<li>How does your autonomous parking system work? (9:26)<\/li>\n<li>What parking options can the system handle? (11:23)<\/li>\n<li>What are some of the partnerships you\u2019ve created? (14:45)<\/li>\n<li>What can this technology do for communities? (19:36)<\/li>\n<li>How do you test your systems? (32:09)<\/li>\n<li>What\u2019s next for STEER? (35:05)<\/li>\n<\/ul>\n<p><strong>What You\u2019ll Learn in This Episode:<\/strong><\/p>\n<ul>\n<li>An action movie worthy incident that demonstrated the vulnerabilities of technology (4:12)<\/li>\n<li>How minimalist engineering helped Anuja recognize that retro-fitting was possible (6:40)<\/li>\n<li>How much time you\u2019re really giving up just in order to park your car (12:56)<\/li>\n<li>How the nature of parking will change in the future (16:14)<\/li>\n<li>How this technology can be applied to existing vehicles (22:12)<\/li>\n<li>Why shuttles aren\u2019t the answer (35:49)<\/li>\n<li>When you can get your hands on this autonomous technology (39:35)<\/li>\n<\/ul>      <\/div>\n    <\/div>\n  <\/div>\n  <\/div><!-- end #accordion -->\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/IMG_7685_Anuja-closeup.jpg\" alt=\"Anuja Sonalker, CEO STEER Tech - Guest\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Anuja Sonalker, CEO STEER Tech &#8211; Guest<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p class=\"gmail-p1\" style=\"margin: 0in;margin-bottom: .0001pt\"><b>Anuja Sonalker<\/b> is founder and CEO of STEER Tech. which develops secure automated vehicle technologies to enable situationally aware and robust cybersecure automated driving applications. Dr. Sonalker draws two decades of experience from both the automotive industry and US cybersecurity defense sector. Prior to STEER, Dr. Sonalker headed the Automotive Security Group at Battelle where she led advanced security research in vehicular environments and transitioned several patented automotive technologies and practices to market. During her career, Dr. Sonalker has had a unique vantage point building and transitioning technology, engaging commercial stakeholders, government agencies and policymakers. Dr. Sonalker also serves on the Board of Visitors for the Clark School of Engineering, University of Maryland, and the Board of Directors of the Economic Development Authority of Howard County, Maryland. She holds a Ph.D in Electrical Engineering from the University of Maryland College Park.\u00a0<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/anuja-sonalker-ph-d-3565444\/\" target=\"_blank\" rel=\"noopener\">Connect with Anuja Sonalker on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div><\/div><\/div>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/09\/Ed_Bernardon_Color-1-scaled-e1600198438346.jpg\" alt=\"Ed Bernardon, Vice President Strategic Automotive Initiatives \u2013 Host\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Ed Bernardon, Vice President Strategic Automotive Initiatives \u2013 Host<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Ed is currently VP Strategic Automotive Initiatives at Siemens Digital Industries Software. Responsibilities include strategic planning and business development in areas of design of autonomous\/connected vehicles, lightweight automotive structures and interiors. He is also responsible for Future Car thought leadership which includes hosting the Future Car Podcast and development of cross divisional projects. Previously he was a founding member of VISTAGY that developed light-weight structure and automotive interior design software acquired by Siemens in 2011, he previously directed the Automation and Design Technology Group at MIT Draper Laboratory.\u00a0 Ed holds an M.S. in mechanical engineering from MIT, B.S. in mechanical engineering from Purdue, and MBA from Butler.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/edward-bernardon-922442\/\" target=\"_blank\" rel=\"noopener\">Connect with Ed Bernardon on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p><strong>If you like this Podcast, you might also like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/the-future-car\/governments-role-in-shaping-our-driverless-future-with-dan-sullivan\/\">Government\u2019s Role in Shaping Our Driverless Future with Dan Sullivan MassDOT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/the-future-car\/future-car-podcast-2\/\">From James Bond to the Future of Our Cities \u2013 Frank M. Rinderknecht, CEO Rinspeed, Makes Your Imagination Realit<\/a>y<\/li>\n\n\n\n<li>Building an Autonomous Future: Karl Iagnemma, CEO Motional<\/li>\n\n\n\n<li><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/the-future-car\/podcast-modeling-economists-and-predicting-the-new-normal\/\">Modeling, Economists and predicting the &#8220;New Normal&#8221; Ashley O&#8217;Donoghue PhD Economist Beth Israel Harvard Medical Center<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/the-future-car\/podcast-stay-safe-stay-connected-transportation-during-the-covid-19-crisis\/\">Transportation During the COVID-19 Crisis Finch Fulton Assistant Secretary of Transportation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogs.sw.siemens.com\/podcasts\/the-future-car\/podcast-navyas-henri-coron-on-lessons-learned-from-a-half-decade-of-av-deployments\/\">Driving Around the World with Henri Coron CBO Navya<\/a><\/li>\n<\/ul>\n\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women Driving the Future: Anuja Sonalker CEO Steer Tech A lot of people&nbsp;love&nbsp;to drive, but most of us aren\u2019t as&#8230;<\/p>\n","protected":false},"author":45480,"featured_media":1030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[2,420],"tags":[],"industry":[26,27,28,30,31,29],"product":[158,206,232],"coauthors":[387],"class_list":["post-403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-move","category-ed-bernardon","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","industry-motorcycles-bicycles-parts","industry-rail-systems","industry-trucks-buses-specialty-vehicles","product-nx","product-ses-vistagy","product-simcenter-prescan"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/Anuja_SteerTech_0003-scaled.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/45480"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/403\/revisions"}],"predecessor-version":[{"id":7819,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/403\/revisions\/7819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/1030"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=403"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=403"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=403"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}