{"id":3690,"date":"2021-12-07T10:30:00","date_gmt":"2021-12-07T15:30:00","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=3690"},"modified":"2026-03-26T15:05:01","modified_gmt":"2026-03-26T19:05:01","slug":"model-based-systems-engineering-the-automation-of-electronics-design-ep-5","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/model-based-matters\/model-based-systems-engineering-the-automation-of-electronics-design-ep-5\/","title":{"rendered":"The automation of electronics design \u2013 Model Based Matters ep. 5"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE1677413459\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p>Increased electronics complexity has directly impacted all stages of the design and manufacturing processes. This comes at a time when companies are being pushed by market forces to cut the time to market and still make quality products at affordable prices. One of the possible ways to meet these expectations is through the automation of some of the resource-consuming tasks within the design stage.<\/p>\n\n\n\n<p>Today\u2019s hosts are Nicholas Finberg of Siemens Global Marketing, and Tim Kinman, Vice President of Trending Solutions and Global Program Lead for Systems Digitalization at Siemens Digital Industries Software. They are joined by Mark Malinoski and Matt Bromley from the EDA space to talk about vertical connected development.<\/p>\n\n\n\n<p>In this episode, you\u2019ll learn about the challenges that can be solved by automating some tasks within the design process. You\u2019ll also learn about the benefits of continuous verification and how it impacts product design adaptability. Lastly, you\u2019ll hear about what the future holds for MBSE and the role that increased complexity will play in the world of electronics.<\/p>\n\n\n\n<p><strong>What You\u2019ll Learn in this Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How automation can play an important role in MBSE (00:43)<\/li>\n\n\n\n<li>The challenges that stem from a lack of continuous verification in electronics design (05:11)<\/li>\n\n\n\n<li>How the supply chain is evolving and the cause of the changes being experienced (08:06)<\/li>\n\n\n\n<li>What the future holds for MBSE (12:47)<\/li>\n<\/ul>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/11\/matt-bromley.jpg\" alt=\"Mark Bromley\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Mark Bromley<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Vice President, Product Strategy and Technology<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/mattbromley\" target=\"_blank\" rel=\"noopener\">Connect with Matt<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/12\/mark-malinowski.jpg\" alt=\"Mark Malinoski\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Mark Malinoski<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>MBSE Solutions Director \u2013 Siemens EDA<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/mark-malinoski\" target=\"_blank\" rel=\"noopener\">Connect with Mark<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/09\/tim-kinman2.jpg\" alt=\"Tim Kinman\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Tim Kinman<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Vice President, Trending Solutions Consulting &amp; Global Program Lead for Systems Digitalization<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/tim-kinman-76b67b9\/\" target=\"_blank\" rel=\"noopener\">Connect with Tim<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/09\/nick-finberg-e1685634578926.jpg\" alt=\"Nicholas Finberg\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Nicholas Finberg<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Writer, Global Marketing Thought Leadership<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/nicholasfinberg\" target=\"_blank\" rel=\"noopener\">Connect with Nick<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow.<\/p>\n\n\n\n<p>Xcelerator, the comprehensive and integrated portfolio of software and services from Siemens Digital Industries Software, helps companies of all sizes create and leverage a comprehensive digital twin that provides organizations with new insights, opportunities and levels of automation to drive innovation.<\/p>\n\n\n\n<p>For more information on Siemens Digital Industries Software products and services, visit&nbsp;<a href=\"https:\/\/www.sw.siemens.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">siemens.com\/software<\/a>&nbsp;or follow us on&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/siemens\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>,&nbsp;<a href=\"https:\/\/twitter.com\/Siemens\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/siemensusa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.instagram.com\/siemens\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. Siemens Digital Industries Software \u2013 Where today meets tomorrow<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increased electronics complexity has directly impacted all stages of the design and manufacturing processes. This comes at a time when&#8230;<\/p>\n","protected":false},"author":69062,"featured_media":3722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[458],"tags":[],"industry":[],"product":[],"coauthors":[394],"class_list":["post-3690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-model-based-matters"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/12\/im2015040671pd_300dpi_original.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/3690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/69062"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=3690"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/3690\/revisions"}],"predecessor-version":[{"id":6647,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/3690\/revisions\/6647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/3722"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=3690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=3690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=3690"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=3690"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=3690"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=3690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}