{"id":2918,"date":"2021-08-04T17:01:57","date_gmt":"2021-08-04T21:01:57","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=2918"},"modified":"2026-03-26T15:04:56","modified_gmt":"2026-03-26T19:04:56","slug":"automotive-landscape-and-business-drivers-the-future-car-on-e-e-systems-part-1","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/on-the-move\/automotive-landscape-and-business-drivers-the-future-car-on-e-e-systems-part-1\/","title":{"rendered":"Automotive Landscape and Business Drivers &#8211; The Future Car on E\/E Systems Part 1"},"content":{"rendered":"\n<p>Welcome to a new series of podcasts from the Future Car focusing on automotive E\/E systems. Over the next five episodes I chat with two experts from the Integrated Electrical Systems Group of Siemens Digital Industries Software. We talk about automotive industry trends and the electrical and electronic systems, networks, and software within a vehicle.<\/p>\n\n\n\n<p>The automotive industry is in the middle of a major shift. The electrical, electronic and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies and traditional OEMs all vie to bring innovative vehicles to market. In episode 1, we discuss the major changes in the automotive industry over the past 10 years, the challenges OEMs have to face today, and what the future looks like. Please enjoy!<\/p>\n\n\n<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE9829887526\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n<div id=\"accordion\" class=\"podcast-infonotes\">\n  <div class=\"card\">\n    <div class=\"card-header\" id=\"headingOne\">\n      <span class=\"mb-0\">\n        <button class=\"btn btn-link collapsed\" data-toggle=\"collapse\" data-target=\"#collapseOne\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n          Expand Show Notes        <\/button>\n      <\/span>\n    <\/div>\n    <div id=\"collapseOne\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n      <div class=\"card-body\">\n        <div class=\"Episode__TitleWrapper-r7djqk-3 dGDrtj\">\n<h2 class=\"Typography__Title-sc-1tdrxdo-1 eyQmiU\">Automotive Landscape and Business Drivers<\/h2>\n<\/div>\n<div>\n<p>The automotive industry is in the middle of a major shift. The electrical, electronic, and software content of vehicles continues to grow, both incentivizing and necessitating new organizational structures and business models. At the same time, the level of competition is increasing as startups, tech companies, and traditional OEMs all vie to bring innovative vehicles to market.<\/p>\n<p>Today, we bring you a brand new series of podcasts from Siemens Integrated Electrical Systems Group, where we\u2019ll be taking a new angle on automotive industry trends, specifically focusing on the electrical and electronic systems, networks, and software.\u00a0<\/p>\n<p>I am your host, Conor Peick, and I am joined by a duo of experts with impressive resumes and decades of industry experience &#8211; Doug Burcicki and Dan Scott. Together, in this first episode, we discuss major changes in the automotive industry over the past 10 years, the challenges OEMs face today, and what the future looks like.<\/p>\n<p>Doug Burcicki is the Global Director of the Automotive &amp; Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.<\/p>\n<p>Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.<\/p>\n<p>Tune in to find out more about industry trends and the drivers of innovation that will bring the automotive landscape to new heights!<\/p>\n<p><strong>In this episode, you will learn:<\/strong><\/p>\n<ul>\n<li>The state of the industry today, and the drivers of innovation. (01:17)<\/li>\n<li>The holy grail of the auto industry today and why we\u2019re years away from it. (03:48)<\/li>\n<li>How traditional OEMs have to adapt to the current market. (04:32)<\/li>\n<li>The changes that have occurred in the past 10 years. (06:23)<\/li>\n<li>The different types of complexity that are challenging OEMs today. (09:50)<\/li>\n<li>The role integration plays in today\u2019s automotive company structure. (11:44)<\/li>\n<li>How the next 10 years will look like, in the automotive industry. (14:10)<\/li>\n<li>How the EVs were viewed in the past and what the future holds for them. (16:58)<\/li>\n<li>What a company needs to focus on, to be successful in this industry. (21:28)<\/li>\n<\/ul>\n<p><strong>Let\u2019s connect!<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/conor-peick-119ab2143\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/\" target=\"_blank\" rel=\"noopener\">Siemens&#8217; Automotive and Transportation solutions<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Doug:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/doug-burcicki-mentor-siemens\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Dan:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/dan-scott-uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<\/div>      <\/div>\n    <\/div>\n  <\/div>\n  <\/div><!-- end #accordion -->\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Doug-Burcicki.jpg\" alt=\"Doug Burcicki - Senior Director of Automotive and Heavy Equipment Industries - Lifecycle Collaboration Software\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Doug Burcicki &#8211; Senior Director of Automotive and Heavy Equipment Industries &#8211; Lifecycle Collaboration Software<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Doug Burcicki is the Automotive Market Director for the IES team at Siemens. Prior to, Doug was Director, Advanced Business Development at Yazaki, a globally focused role in which he was responsible for identification of Product and Technology trends resultant from Market, Regulatory and Economic indicators.   He established a global process for prioritization of R&amp;D projects, resources and investment as opposed to disparate regional strategies and built the business case to enable and support new portfolio development.  Prior to this Doug was Vice President for the Yazaki General Motors BU responsible for global P&amp;L, sales strategy and overall customer relationship driving significant success at the account. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;arial,sans,sans-serif&quot;}\">Doug has demonstrated over 3 decades of leadership in the automotive and electrical systems sectors. In his current role as Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software Product Team at Siemens Digital Industries Software, Doug applies a strong drive for strategic innovation and execution. At Siemens and previously at Yazaki North America, Doug has honed his expertise in new business development and Six Sigma, steering teams toward double-digit growth and a commanding position in the automotive market. Doug is committed to fostering advanced vehicle technologies, and motivated by the collaborative culture that thrives on diverse perspectives. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.<\/span><\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/doug-burcicki-mentor-siemens\/\" target=\"_blank\" rel=\"noopener\">Connect with Doug<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Dan-Scott-scaled.jpg\" alt=\"Dan Scott - Marketing Director - Integrated Electrical Systems Division\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Dan Scott &#8211; Marketing Director &#8211; Integrated Electrical Systems Division<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Dan Scott is the Marketing Director for Integrated Electrical Systems at Siemens Digital Industries Software. He is responsible for Capital, Siemens&#8217; E\/E systems development portfolio.\u00a0 This encompasses E\/E architecture, electrical systems, communication networks and AUTOSAR embedded software products. He has experience working for OEM&#8217;s, suppliers and consultancies in the auto and aero industries, including at Ricardo, Frost EV Systems, Tata Motors and Rolls-Royce. He has published several academic &amp; industry papers on vehicle electrification and system optimisation.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/dan-scott-uk\/\" target=\"_blank\" rel=\"noopener\">Connect with Dan<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Conor-Peick-lorez.jpg\" alt=\"Conor Peick - Moderator\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Conor Peick &#8211; Moderator<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Conor Peick is a Marketing Coordinator helping to create forward-looking content for the Thought Leadership team at Siemens Digital Industries Software. Conor collaborates with seasoned industry experts to produce podcasts, articles, blogs, and other forms of content focused on the trends and challenges companies face in the future, and the technologies that may provide solutions.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/conor-peick-119ab2143\/\" target=\"_blank\" rel=\"noopener\">Connect with Conor on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Welcome to a new series of podcasts from the Future Car focusing on automotive E\/E systems. Over the next five&#8230;<\/p>\n","protected":false},"author":69073,"featured_media":2921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[2,419],"tags":[348,350,362,349],"industry":[26],"product":[88],"coauthors":[390],"class_list":["post-2918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-move","category-conor-peick","tag-automotive-2","tag-e-e-architecture","tag-e-e-systems","tag-electrical-systems","industry-automotive-transportation","product-capital"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/08\/02_Siemens_Graphic-5.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/2918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/69073"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=2918"}],"version-history":[{"count":2,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/2918\/revisions"}],"predecessor-version":[{"id":6453,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/2918\/revisions\/6453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/2921"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=2918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=2918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=2918"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=2918"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=2918"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=2918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}