{"id":1474,"date":"2021-09-03T10:00:00","date_gmt":"2021-09-03T14:00:00","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=1474"},"modified":"2026-03-26T15:03:58","modified_gmt":"2026-03-26T19:03:58","slug":"electrification-now-later-part-5","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/on-the-move\/electrification-now-later-part-5\/","title":{"rendered":"Electrification Now &#038; Later &#8211; Future Car on E\/E Systems Part 5"},"content":{"rendered":"\n<p>Electrification and autonomy are possibly the best known of the megatrends currently impacting the automotive industry. The trend towards software-defined vehicles, however, is equally as important in today\u2019s automotive industry. And this trend is not separate from but intertwined with its better-known counterparts: electrification, autonomy, connectivity, and shared mobility. Technologies underlying these trends all rely on sophisticated software applications to enable both basic and advanced vehicle features and functionality.<\/p>\n\n\n\n<p>In the final part of our E\/E systems podcast series, we wrap up our discussion on the future of automotive E\/E architectures, E\/E systems development, and the automotive industry. We talk about the growing role of software in delivering vehicle functionality, and how this change may affect vehicle development as a whole. You can listen to episode 5 below:<\/p>\n\n\n<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE5987306790\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n<div id=\"accordion\" class=\"podcast-infonotes\">\n  <div class=\"card\">\n    <div class=\"card-header\" id=\"headingOne\">\n      <span class=\"mb-0\">\n        <button class=\"btn btn-link collapsed\" data-toggle=\"collapse\" data-target=\"#collapseOne\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n          Expand Show Notes        <\/button>\n      <\/span>\n    <\/div>\n    <div id=\"collapseOne\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n      <div class=\"card-body\">\n        <div class=\"Episode__TitleWrapper-r7djqk-3 dGDrtj\">\n<h2 class=\"Typography__Title-sc-1tdrxdo-1 eyQmiU\">Electrification Now &amp; Later<\/h2>\n<\/div>\n<div>\n<p>In the recent past, vehicles have become more integrated with software with the aim of improving the user experience, boosting performance, and\/or making them eco-friendly.\u00a0 To complete this integration many changes have been made to the design of the vehicles, the manufacturers\u2019 business model, and the workforce employed by the automotive companies. This trend will continue as innovators seek to deliver vehicles that are more software-reliant than ever before.\u00a0<\/p>\n<p>In the final part of our podcast series, we wrap up our discussion on the future of automotive E\/E architectures, E\/E systems development, and the automotive industry. We talk about the growing role of software in delivering vehicle functionality, and how this change may affect vehicle development as a whole.<\/p>\n<p>Joining me once again are Doug Burcicki \u2013 the Global Director of the Automotive &amp; Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software \u2013 and Dan Scott, the Marketing Director within Integrated Electrical Systems.<\/p>\n<p>Tune in, to learn more about the drivers of change in the automotive landscape.<\/p>\n<p><strong>In this episode, you will learn:<\/strong><\/p>\n<ul>\n<li>What a software-defined vehicle is. (00:57)<\/li>\n<li>Why traditional OEMs are averse to putting giveaway content in a vehicle. (04:37)<\/li>\n<li>The importance of over-the-air updates capabilities. (06:32)<\/li>\n<li>The different business models that a software-defined vehicle brings. (08:33)<\/li>\n<li>The software\u2019s impact on the physical structure of the vehicle. (10:21)<\/li>\n<li>The challenges imposed by the growing role of software in a vehicle &amp; How the future will look like. (12:36)<\/li>\n<li>The legislative drivers of vehicle development. (15:37)<\/li>\n<li>How the pace of development is going to change over the next 10 years. (18:40)<\/li>\n<li>How the trend of software-defined vehicles impacts the engineering teams. (25:26)<\/li>\n<\/ul>\n<p>\u00a0\u00a0<strong>Let\u2019s connect!<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/conor-peick-119ab2143\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/electrical-electronics-systems-development.html\" target=\"_blank\" rel=\"noopener noreferrer\">E\/E Systems Development<\/a><\/li>\n<li><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Automotive &amp; Transportation<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Doug:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/doug-burcicki-mentor-siemens\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Dan:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/dan-scott-uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<\/div>      <\/div>\n    <\/div>\n  <\/div>\n  <\/div><!-- end #accordion -->","protected":false},"excerpt":{"rendered":"<p>Electrification and autonomy are possibly the best known of the megatrends currently impacting the automotive industry. The trend towards software-defined&#8230;<\/p>\n","protected":false},"author":69073,"featured_media":1475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[2,419],"tags":[],"industry":[26,27,28],"product":[88],"coauthors":[390],"class_list":["post-1474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-move","category-conor-peick","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","product-capital"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2021\/01\/01_Siemens_Graphic-1.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/69073"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=1474"}],"version-history":[{"count":3,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1474\/revisions"}],"predecessor-version":[{"id":6449,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1474\/revisions\/6449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/1475"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=1474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=1474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=1474"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=1474"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=1474"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=1474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}