{"id":1358,"date":"2021-08-18T12:00:00","date_gmt":"2021-08-18T16:00:00","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=1358"},"modified":"2026-03-26T15:04:32","modified_gmt":"2026-03-26T19:04:32","slug":"automotive-e-e-development-changes-part-3","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/on-the-move\/automotive-e-e-development-changes-part-3\/","title":{"rendered":"Automotive E\/E Development Changes &#8211; The Future Car on E\/E Systems Part 3"},"content":{"rendered":"\n<p>What do you look for when buying a new vehicle? For many consumers today, the most important and exciting features are those that are enabled by electronics and software. In episode three of the Future Car series on E\/E systems, we dive into how actual vehicle development has changed as a result of  shifts in both buyer preferences and larger industry trends. You are going to hear why EVs are becoming more attractive to customers, why OEMs focus on developing advanced vehicles, and the role E\/E systems and architecture play in the new, more complex world of the automotive industry. Please enjoy!<\/p>\n\n\n<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE1602686882\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n<div id=\"accordion\" class=\"podcast-infonotes\">\n  <div class=\"card\">\n    <div class=\"card-header\" id=\"headingOne\">\n      <span class=\"mb-0\">\n        <button class=\"btn btn-link collapsed\" data-toggle=\"collapse\" data-target=\"#collapseOne\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n          Expand Show Notes        <\/button>\n      <\/span>\n    <\/div>\n    <div id=\"collapseOne\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n      <div class=\"card-body\">\n        <div class=\"Episode__TitleWrapper-r7djqk-3 dGDrtj\">\n<div class=\"Episode__TitleWrapper-r7djqk-3 dGDrtj\">\n<h2 class=\"Typography__Title-sc-1tdrxdo-1 eyQmiU\">Systems Today: Product Development Changes<\/h2>\n<\/div>\n<div>\n<p>Aligning the manufacturers\u2019 efforts with the consumers\u2019 needs saves time and helps in creating great products. This is why car OEMs obsess over what your main focus is going to be when buying a car. Even EV companies, which are relatively new, have to first take into consideration the needs of the consumers and then innovate around them. The different needs and preferences of customers make the process of creating viable car designs very complex.\u00a0<\/p>\n<p>In our last episode, Doug, Dan, and I talked about the overall industry trends that are affecting automotive development engineering, and today, in our third episode of this series, we dive deep into actual product development and what\u2019s driving change in that arena. You are going to hear why EVs are becoming more attractive to the customers, why OEMs focus on developing advanced vehicles, and the role E\/E systems and architecture play in the new, more complex world of the automotive industry.<\/p>\n<p>Doug Burcicki is the Global Director of the Automotive &amp; Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.<\/p>\n<p>Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.<\/p>\n<p>Tune in to learn how companies change their product development priorities and methodologies to adapt to the current and future market demand.<\/p>\n<p><strong>In this episode, you will learn:<\/strong><\/p>\n<ul>\n<li>The current key drivers of innovation in vehicle development. (01:00)<\/li>\n<li>The complexities OEMs have to face to cater to all types of consumers. (02:29)<\/li>\n<li>How companies determine what to invest in. (05:56)<\/li>\n<li>What startups in the automotive industry focus on, at the moment. (08:15)<\/li>\n<li>Why E\/E systems and architecture are becoming more and more important. (11:24)<\/li>\n<li>The elements that make EVs more attractive to consumers. (14:11)<\/li>\n<li>The impact EVs have on the environment. (14:50)<\/li>\n<li>How Tesla is pushing the automotive industry forward. (16:56)<\/li>\n<li>The importance of over-the-air updates for today\u2019s product development world. (20:21)<\/li>\n<li>How product traceability changes with the increasing complexity in the automotive industry. (26:03)<\/li>\n<\/ul>\n<p>\u00a0<strong>Let\u2019s connect!<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/conor-peick-119ab2143\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/electrical-electronics-systems-development.html\" target=\"_blank\" rel=\"noopener noreferrer\">E\/E Systems Development<\/a><\/li>\n<li><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Automotive &amp; Transportation<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Doug:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/doug-burcicki-mentor-siemens\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Dan:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/dan-scott-uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>      <\/div>\n    <\/div>\n  <\/div>\n  <\/div><!-- end #accordion -->\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Doug-Burcicki.jpg\" alt=\"Doug Burcicki - Senior Director of Automotive and Heavy Equipment Industries - Lifecycle Collaboration Software\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Doug Burcicki &#8211; Senior Director of Automotive and Heavy Equipment Industries &#8211; Lifecycle Collaboration Software<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Doug Burcicki is the Automotive Market Director for the IES team at Siemens. Prior to, Doug was Director, Advanced Business Development at Yazaki, a globally focused role in which he was responsible for identification of Product and Technology trends resultant from Market, Regulatory and Economic indicators.   He established a global process for prioritization of R&amp;D projects, resources and investment as opposed to disparate regional strategies and built the business case to enable and support new portfolio development.  Prior to this Doug was Vice President for the Yazaki General Motors BU responsible for global P&amp;L, sales strategy and overall customer relationship driving significant success at the account. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;arial,sans,sans-serif&quot;}\">Doug has demonstrated over 3 decades of leadership in the automotive and electrical systems sectors. In his current role as Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software Product Team at Siemens Digital Industries Software, Doug applies a strong drive for strategic innovation and execution. At Siemens and previously at Yazaki North America, Doug has honed his expertise in new business development and Six Sigma, steering teams toward double-digit growth and a commanding position in the automotive market. Doug is committed to fostering advanced vehicle technologies, and motivated by the collaborative culture that thrives on diverse perspectives. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.<\/span><\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/doug-burcicki-mentor-siemens\/\" target=\"_blank\" rel=\"noopener\">Connect with Doug<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Dan-Scott-scaled.jpg\" alt=\"Dan Scott - Marketing Director - Integrated Electrical Systems Division\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Dan Scott &#8211; Marketing Director &#8211; Integrated Electrical Systems Division<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Dan Scott is the Marketing Director for Integrated Electrical Systems at Siemens Digital Industries Software. He is responsible for Capital, Siemens&#8217; E\/E systems development portfolio.\u00a0 This encompasses E\/E architecture, electrical systems, communication networks and AUTOSAR embedded software products. He has experience working for OEM&#8217;s, suppliers and consultancies in the auto and aero industries, including at Ricardo, Frost EV Systems, Tata Motors and Rolls-Royce. He has published several academic &amp; industry papers on vehicle electrification and system optimisation.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/dan-scott-uk\/\" target=\"_blank\" rel=\"noopener\">Connect with Dan<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Conor-Peick-lorez.jpg\" alt=\"Conor Peick - Moderator\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Conor Peick &#8211; Moderator<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Conor Peick is a Marketing Coordinator helping to create forward-looking content for the Thought Leadership team at Siemens Digital Industries Software. Conor collaborates with seasoned industry experts to produce podcasts, articles, blogs, and other forms of content focused on the trends and challenges companies face in the future, and the technologies that may provide solutions.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/conor-peick-119ab2143\/\" target=\"_blank\" rel=\"noopener\">Connect with Conor on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What do you look for when buying a new vehicle? For many consumers today, the most important and exciting features&#8230;<\/p>\n","protected":false},"author":69073,"featured_media":2970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[2,419],"tags":[348,361,350,362,332,360],"industry":[26,27,28],"product":[],"coauthors":[390],"class_list":["post-1358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-move","category-conor-peick","tag-automotive-2","tag-e-e","tag-e-e-architecture","tag-e-e-systems","tag-electric-vehicles","tag-vehicle-electrification","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/12\/02_Siemens_Graphic-7.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/69073"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=1358"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1358\/revisions"}],"predecessor-version":[{"id":6451,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1358\/revisions\/6451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/2970"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=1358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=1358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=1358"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=1358"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=1358"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=1358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}