{"id":13292,"date":"2026-05-29T14:17:53","date_gmt":"2026-05-29T18:17:53","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=13292"},"modified":"2026-05-29T14:20:24","modified_gmt":"2026-05-29T18:20:24","slug":"haddy-and-the-dawn-of-the-micro-factory","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/general\/haddy-and-the-dawn-of-the-micro-factory\/","title":{"rendered":"Haddy and the dawn of the microfactory"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=TLFIE6196736357\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p>Can we bring manufacturing back to American cities? Haddy CEO and co-founder Jay Rogers thinks so.<\/p>\n\n\n\n<p>In this episode of <em>Pioneers<\/em>, we sit down with Jay to explore how digital manufacturing and microfactories could fundamentally reshape the future of industry.<\/p>\n\n\n\n<p>Jay shares his unconventional journey \u2014 from building boats with his father as a child, to serving in the U.S. Marine Corps, to founding the world\u2019s first 3D-printed car company \u2014 and explains how those experiences led him to create Haddy. Together, he and host Peng Cau discuss the shift from mass production to localized manufacturing, the rise of AI-powered robotics, and why the future of manufacturing may depend as much on human creativity and kindness as it does on technology.<\/p>\n\n\n\n<p>The conversation dives into entrepreneurship, resilience, leadership, supply chain transformation, and the vision of a world where products are designed digitally and manufactured close to the communities that need them most.<\/p>\n\n\n\n<p><strong>What you\u2019ll discover today\u2026<\/strong><\/p>\n\n\n\n<p>(01:30) Jay\u2019s childhood living on a self-built sailboat<br>Jay explains how building a sailboat with his father sparked his fascination with manufacturing and the \u201cpaper-to-creation\u201d process.<\/p>\n\n\n\n<p>(04:45) Dropping out of Stanford to join the Marines<br>After realizing leadership required more than intelligence, Jay leaves business school and joins the Marine Corps shortly before 9\/11.<\/p>\n\n\n\n<p>(06:05) Founding the world\u2019s first 3D-printed car company<br>Jay discusses building a pioneering autonomous electric vehicle company and the lessons learned from being ahead of the market.<\/p>\n\n\n\n<p>(08:10) The meaning behind the name \u201cHaddy\u201d<br>Jay reveals that Haddy stands for \u201cHeroic, Agile, Designed, Durable, and Yours.\u201d<\/p>\n\n\n\n<p>(10:03) The philosophy of microfactories<br>One of the episode\u2019s core moments: Jay explains how distributed robotic manufacturing could replace centralized factory systems.<\/p>\n\n\n\n<p>(12:50) \u201cEconomy of scope\u201d vs. \u201ceconomy of scale\u201d<br>Jay argues that future manufacturing will reward customization and responsiveness instead of mass uniformity.<\/p>\n\n\n\n<p>(20:45) What about grit?<br>Jay shares a memorable leadership lesson about endurance and resilience that shaped his entrepreneurial mindset.<\/p>\n\n\n\n<p>(25:45) Why kindness may become the most important human skill in the AI era<br>Jay reflects on automation, population growth, and why emotional intelligence will matter more as AI capabilities expand.<\/p>\n\n\n\n<p>(42:00) Honest discussion about founder burnout and mental health<br>Jay candidly describes the emotional toll of entrepreneurship and the importance of faith, health, reflection, and support systems.<\/p>\n\n\n\n<p><strong>Siemens for&nbsp;Startups Program<\/strong><\/p>\n\n\n\n<p>At Siemens, we understand the struggles of early-stage startups. Let us remove the barriers on your startup journey by helping you transform your engineering ideas into real, marketable products with industry-leading software solutions. Join the&nbsp;<a href=\"https:\/\/www.sw.siemens.com\/en-US\/digital-transformation\/xcelerator-startup-solutions\/design-simulation-startups\/?linkId=300000018765775\" target=\"_blank\" rel=\"noreferrer noopener\">Siemens for Startups Program<\/a>&nbsp;to grow your startup to its full potential. Want to get in touch?&nbsp;<a href=\"https:\/\/resources.sw.siemens.com\/en-US\/launch-your-engineering-startup\" target=\"_blank\" rel=\"noreferrer noopener\">Reach out here<\/a>.<\/p>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/Jay.png\" alt=\"Guest: Jay Rogers\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Guest: Jay Rogers<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Jay Rogers is a technology entrepreneur, manufacturing innovator, and former Marine Corps officer with deep experience spanning robotics, AI, additive manufacturing, mobility, furniture design, finance, and industrial scale-up. Throughout his career, he has led both small and large teams in commercializing breakthrough technologies and bringing research and development into real-world markets across the medical, mobility, and furniture industries. CEO and co-founder of Haddy is just one of his many roles.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/johnbrogersjr\/\" target=\"_blank\" rel=\"noopener\">Connect with Jay<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/Peng-Cau.png\" alt=\"Host: Peng Cau\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Host: Peng Cau<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Peng Cau is a seasoned entrepreneur and innovation leader in advanced manufacturing and industrial automation. She co-founded Transformix Engineering, scaling it into a global automation powerhouse acquired by ATS Corporation in a substantial eight-figure valuation deal. Today, she leads the Startup Program at Siemens Digital Industries Software, supporting deeptech and hardtech founders in scaling transformative technologies. A recognized voice in Canada\u2019s tech ecosystem, Peng serves on several boards, including Reko International Group and the Kingston Economic Development Board. A refugee from Cambodia, her journey from survival to success has earned her national accolades and a respected place in Canada\u2019s business and innovation landscape.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/peng-sang-cau\/\" target=\"_blank\" rel=\"noopener\">Connect with Peng<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/Logo.png\" alt=\"\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\"><\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Haddy is a next-generation digital manufacturing company focused on transforming how products are designed, produced, and distributed through localized micro factories powered by robotics, AI, and large-scale 3D printing technologies.<\/p>\n<p>At the core of Haddy\u2019s approach is the concept of the \u201cmicrofactory\u201d \u2014 agile manufacturing hubs capable of producing a wide range of products on demand using digitally driven processes. By integrating robotics, AI-assisted production monitoring, recyclable composite materials, and digital twin technologies, Haddy aims to redefine manufacturing for a more adaptive, resilient, and sustainable future. Learn more about Haddy <a href=\"https:\/\/www.haddy.life\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"\" target=\"_blank\"><\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can we bring manufacturing back to American cities? Haddy CEO and co-founder Jay Rogers thinks so. In this episode of&#8230;<\/p>\n","protected":false},"author":89293,"featured_media":13296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1,324],"tags":[323,951,883],"industry":[49],"product":[],"coauthors":[754],"class_list":["post-13292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-startups","tag-3d-printing","tag-manufacturing","tag-startups","industry-industrial-machinery"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/Hero.png","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/89293"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=13292"}],"version-history":[{"count":3,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13292\/revisions"}],"predecessor-version":[{"id":13300,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13292\/revisions\/13300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/13296"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=13292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=13292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=13292"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=13292"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=13292"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=13292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}