{"id":13264,"date":"2026-05-22T18:57:36","date_gmt":"2026-05-22T22:57:36","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=13264"},"modified":"2026-05-22T18:57:38","modified_gmt":"2026-05-22T22:57:38","slug":"fueling-the-transformation-of-automotive-with-digitalization","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/industry-forward\/fueling-the-transformation-of-automotive-with-digitalization\/","title":{"rendered":"Fueling the transformation of automotive with digitalization"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=TLFIE5771794738\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p>Vehicles are not the only thing in the automotive industry being altered by digital technology and software. Many of the processes that make such vehicles, in design, production and beyond, are themselves being transformed with the integration of digital technologies and tools. Such tools, such as the comprehensive Digital Twin, can enable automotive companies and their engineers to shift left, or make key product decisions as early as the design phase.<\/p>\n\n\n\n<p>In this episode of <em>The Industry Forward Podcast<\/em>, Royston Jones, Global Head of Automotive and Transportation for Siemens Digital Industries Software, and Ryan Martin, Senior Research Director at ABI Research discuss the ways digitalization enables the automotive industry to shift left, and other ways digital technology and the Digital Twin impact the industry across the product lifecycle.<\/p>\n\n\n\n<p><strong>In this episode, you will learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The importance of shifting left in automotive design and beyond<\/li>\n\n\n\n<li>What technologies enable companies to shift left<\/li>\n\n\n\n<li>How data plays a role in building a Digital Twin<\/li>\n\n\n\n<li>The evolution of the Digital Twin over time<\/li>\n<\/ul>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/royston_headshot.jpg\" alt=\"Royston Jones - Speaker\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Royston Jones &#8211; Speaker<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><strong>Royston Jones<\/strong> is the Global Head of Automotive and Transportation for Siemens Digital Industries Software.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/royston-jones-58379b12\/\" target=\"_blank\" rel=\"noopener\">Connect with Royston on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/ryan_headshot.jpg\" alt=\"Ryan Martin - Speaker\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Ryan Martin &#8211; Speaker<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><strong>Ryan Martin<\/strong> is a Senior Research Director at ABI Research with a focus on digital transformation.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/ryangrangermartin\/\" target=\"_blank\" rel=\"noopener\">Connect with Ryan Martin on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/kate_headshot.jpg\" alt=\"Kate Eby - Host\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Kate Eby &#8211; Host<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><strong>Kate Eby<\/strong> is a Senior Manager in Public Relations and Global Communications at Siemens Digital Industries Software.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/kate-eby-7819825\/\" target=\"_blank\" rel=\"noopener\">Connect with Kate on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vehicles are not the only thing in the automotive industry being altered by digital technology and software. Many of the&#8230;<\/p>\n","protected":false},"author":87014,"featured_media":13259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[949],"tags":[373,298,299,385,853,970],"industry":[26],"product":[],"coauthors":[775],"class_list":["post-13264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-forward","tag-digital-transformation-tag","tag-digital-twin","tag-digitalization","tag-podcast","tag-siemens-xcelerator","tag-software-defined-vehicle","industry-automotive-transportation"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/automotive-neu_original.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/87014"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=13264"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13264\/revisions"}],"predecessor-version":[{"id":13280,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13264\/revisions\/13280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/13259"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=13264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=13264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=13264"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=13264"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=13264"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=13264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}