{"id":13241,"date":"2026-05-08T09:30:36","date_gmt":"2026-05-08T13:30:36","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=13241"},"modified":"2026-05-08T09:41:37","modified_gmt":"2026-05-08T13:41:37","slug":"the-transition-to-software-defined-vehicles","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/industry-forward\/the-transition-to-software-defined-vehicles\/","title":{"rendered":"The transition to software-defined vehicles"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=TLFIE3474110634\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p>Cars today are incredibly different compared to cars just a few decades ago. Whereas cars were historically mechanically centric products, they are now integrating increasing amounts of electronics and software, to the point that \u201csoftware-defined vehicles\u201d are becoming the norm. What does this major technological shift mean for the future of the automotive industry?<\/p>\n\n\n\n<p>In this episode of <em>The Industry Forward Podcast<\/em>, Royston Jones, Global Head of Automotive and Transportation for Siemens Digital Industries Software, is joined by Ryan Martin, Senior Research Director at ABI Research to explore the key drivers behind the shift toward software-defined vehicles and the ways it is changing how the industry operates across companies, supply chains and beyond.<\/p>\n\n\n\n<p><strong>In this episode, you will learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is driving the transition from mechanical to software-defined systems<\/li>\n\n\n\n<li>What technologies make up software-defined vehicles<\/li>\n\n\n\n<li>How the transition is changing automotive OEMs and supply chains<\/li>\n\n\n\n<li>How software is changing the values of vehicles themselves through over-the-air updates<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/blogs.sw.siemens.com\/thought-leadership\/the-transition-to-software-defined-vehicles-transcript\/\" data-type=\"link\" data-id=\"https:\/\/blogs.sw.siemens.com\/thought-leadership\/the-transition-to-software-defined-vehicles-transcript\/\">Read the transcript.<\/a><\/p>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/royston_headshot.jpg\" alt=\"Royston Jones - Speaker\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Royston Jones &#8211; Speaker<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><strong>Royston Jones<\/strong> is the Global Head of Automotive and Transportation for Siemens Digital Industries Software.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/royston-jones-58379b12\/\" target=\"_blank\" rel=\"noopener\">Connect with Royston on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/ryan_headshot.jpg\" alt=\"Ryan Martin - Speaker\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Ryan Martin &#8211; Speaker<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><strong>Ryan Martin<\/strong> is a Senior Research Director at ABI Research with a focus on digital transformation.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/ryangrangermartin\/\" target=\"_blank\" rel=\"noopener\">Connect with Ryan Martin on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/kate_headshot.jpg\" alt=\"Kate Eby - Host\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Kate Eby &#8211; Host<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><strong>Kate Eby<\/strong> is a Senior Manager in Public Relations and Global Communications at Siemens Digital Industries Software.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/kate-eby-7819825\/\" target=\"_blank\" rel=\"noopener\">Connect with Kate on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Cars today are incredibly different compared to cars just a few decades ago. Whereas cars were historically mechanically centric products,&#8230;<\/p>\n","protected":false},"author":87014,"featured_media":13247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[949],"tags":[373,298,299,385,853,970],"industry":[26],"product":[],"coauthors":[775],"class_list":["post-13241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-forward","tag-digital-transformation-tag","tag-digital-twin","tag-digitalization","tag-podcast","tag-siemens-xcelerator","tag-software-defined-vehicle","industry-automotive-transportation"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2026\/05\/SINAMICS-S220-Automotive-Milieu-_medium.jpeg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/87014"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=13241"}],"version-history":[{"count":2,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13241\/revisions"}],"predecessor-version":[{"id":13249,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/13241\/revisions\/13249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/13247"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=13241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=13241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=13241"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=13241"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=13241"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=13241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}