{"id":1199,"date":"2021-08-12T14:09:26","date_gmt":"2021-08-12T18:09:26","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=1199"},"modified":"2026-03-26T15:04:43","modified_gmt":"2026-03-26T19:04:43","slug":"automotive-landscape-and-business-drivers-part-2","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/on-the-move\/automotive-landscape-and-business-drivers-part-2\/","title":{"rendered":"Automotive Landscape and Business Drivers &#8211; The Future Car on E\/E Systems Part 2"},"content":{"rendered":"\n<p>In our last episode, Doug, Dan, and I talked about some of the large scale trends currently affecting the automotive industry, and today we continue that discussion with a focus on the impact that the COVID-19 pandemic has wrought on the auto industry, as well as the steps car manufacturers can take to respond to the challenges imposed by it. We also touch on the importance of building a comprehensive digital twin during vehicle development, and fostering partnerships that provide key advantages for companies as they develop the advanced vehicles of tomorrow \u2013 whether they are gas or electric, autonomous or human-driven.<\/p>\n\n\n\n<p>You can find episode 2 of the Future Car E\/E series on all your favorite platforms, or simply listen with the player below!<\/p>\n\n\n<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE1501929667\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n<div id=\"accordion\" class=\"podcast-infonotes\">\n  <div class=\"card\">\n    <div class=\"card-header\" id=\"headingOne\">\n      <span class=\"mb-0\">\n        <button class=\"btn btn-link collapsed\" data-toggle=\"collapse\" data-target=\"#collapseOne\" aria-expanded=\"false\" aria-controls=\"collapseOne\">\n          Expand Show Notes        <\/button>\n      <\/span>\n    <\/div>\n    <div id=\"collapseOne\" class=\"collapse\" aria-labelledby=\"headingOne\" data-parent=\"#accordion\">\n      <div class=\"card-body\">\n        <div class=\"Episode__TitleWrapper-r7djqk-3 dGDrtj\">\n<h2 class=\"Typography__Title-sc-1tdrxdo-1 eyQmiU\">Automotive Landscape and Business Drivers \u2013 Part 2<\/h2>\n<\/div>\n<div>\n<p>The pandemic has rocked almost all industries to their core and revealed weaknesses that most businesses never knew they had. After the initial shock, many businesses were exposed to opportunities that might have seemed out of reach in the past. In fact, after this pandemic, most companies will be completely transformed in terms of how they develop their products and what they\u2019ll prioritize moving forward.<\/p>\n<p>In our last episode, Doug, Dan, and I talked about some of the large scale trends currently affecting the automotive industry, and today we continue that discussion with a focus on the impact that the COVID-19 pandemic has wrought on the auto industry, as well as the steps car manufacturers can take to respond to the challenges imposed by it.<\/p>\n<p>We also touch on the importance of building a comprehensive digital twin during vehicle development, and fostering partnerships that provide key advantages for companies as they develop the advanced vehicles of tomorrow \u2013 whether they are gas or electric, autonomous or human-driven.<\/p>\n<p>Doug Burcicki is the Global Director of the Automotive &amp; Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.<\/p>\n<p>Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.<\/p>\n<p>Tune in to learn what companies are currently focusing on as they navigate through the midst of the pandemic and the challenges this new landscape brings.\u00a0\u00a0<\/p>\n<p><strong>In this episode, you will learn:<\/strong><\/p>\n<ul>\n<li>The communication challenges companies face, as they are transitioning to remote working. (01:38)<\/li>\n<li>How manufacturers adapt to meeting the new workplace requirements, as well as the product level requirements. (04:48)<\/li>\n<li>What the OEMs are doing to come out stronger from this pandemic. (05:47)<\/li>\n<li>The shift from using homegrown tools to acquiring them from third-party vendors. (07:12)<\/li>\n<li>How business models are changing to adapt to the new norms. (09:47)<\/li>\n<li>The importance of leveraging and repurposing data by using the digital twin. (11:04)<\/li>\n<li>Why partnerships are becoming a critical step to success. (15:57)<\/li>\n<li>The benefits of working with companies such as Siemens. (19:58)<\/li>\n<\/ul>\n<p>\u00a0<strong>Let\u2019s connect!<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/conor-peick-119ab2143\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<li><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/industries\/automotive-transportation\/\" target=\"_blank\" rel=\"noopener\">Siemens&#8217; Automotive and Transportation solutions<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Doug:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/doug-burcicki-mentor-siemens\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<p><strong>Connect with Dan:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/dan-scott-uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/li>\n<\/ul>\n<\/div>      <\/div>\n    <\/div>\n  <\/div>\n  <\/div><!-- end #accordion -->\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Doug-Burcicki.jpg\" alt=\"Doug Burcicki - Senior Director of Automotive and Heavy Equipment Industries - Lifecycle Collaboration Software\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Doug Burcicki &#8211; Senior Director of Automotive and Heavy Equipment Industries &#8211; Lifecycle Collaboration Software<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Doug Burcicki is the Automotive Market Director for the IES team at Siemens. Prior to, Doug was Director, Advanced Business Development at Yazaki, a globally focused role in which he was responsible for identification of Product and Technology trends resultant from Market, Regulatory and Economic indicators.   He established a global process for prioritization of R&amp;D projects, resources and investment as opposed to disparate regional strategies and built the business case to enable and support new portfolio development.  Prior to this Doug was Vice President for the Yazaki General Motors BU responsible for global P&amp;L, sales strategy and overall customer relationship driving significant success at the account. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4993,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;arial,sans,sans-serif&quot;}\">Doug has demonstrated over 3 decades of leadership in the automotive and electrical systems sectors. In his current role as Senior Director of Automotive and Heavy Equipment Industries for the Lifecycle Collaboration Software Product Team at Siemens Digital Industries Software, Doug applies a strong drive for strategic innovation and execution. At Siemens and previously at Yazaki North America, Doug has honed his expertise in new business development and Six Sigma, steering teams toward double-digit growth and a commanding position in the automotive market. Doug is committed to fostering advanced vehicle technologies, and motivated by the collaborative culture that thrives on diverse perspectives. Doug holds a Masters in Automotive Engineering (Mechanical focus) from Lawrence Technological University, MAE and Bachelor of Science in Electrical Engineering from Wayne State University, BSEE.<\/span><\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/doug-burcicki-mentor-siemens\/\" target=\"_blank\" rel=\"noopener\">Connect with Doug<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Dan-Scott-scaled.jpg\" alt=\"Dan Scott - Marketing Director - Integrated Electrical Systems Division\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Dan Scott &#8211; Marketing Director &#8211; Integrated Electrical Systems Division<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Dan Scott is the Marketing Director for Integrated Electrical Systems at Siemens Digital Industries Software. He is responsible for Capital, Siemens&#8217; E\/E systems development portfolio.\u00a0 This encompasses E\/E architecture, electrical systems, communication networks and AUTOSAR embedded software products. He has experience working for OEM&#8217;s, suppliers and consultancies in the auto and aero industries, including at Ricardo, Frost EV Systems, Tata Motors and Rolls-Royce. He has published several academic &amp; industry papers on vehicle electrification and system optimisation.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/dan-scott-uk\/\" target=\"_blank\" rel=\"noopener\">Connect with Dan<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/Conor-Peick-lorez.jpg\" alt=\"Conor Peick - Moderator\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Conor Peick &#8211; Moderator<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Conor Peick is a Marketing Coordinator helping to create forward-looking content for the Thought Leadership team at Siemens Digital Industries Software. Conor collaborates with seasoned industry experts to produce podcasts, articles, blogs, and other forms of content focused on the trends and challenges companies face in the future, and the technologies that may provide solutions.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/conor-peick-119ab2143\/\" target=\"_blank\" rel=\"noopener\">Connect with Conor on LinkedIn<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our last episode, Doug, Dan, and I talked about some of the large scale trends currently affecting the automotive&#8230;<\/p>\n","protected":false},"author":69073,"featured_media":1206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[2,419],"tags":[348,350,349],"industry":[26,27,28],"product":[88],"coauthors":[390],"class_list":["post-1199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-move","category-conor-peick","tag-automotive-2","tag-e-e-architecture","tag-electrical-systems","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","product-capital"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/11\/02_Siemens_Graphic-1-1.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/69073"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=1199"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1199\/revisions"}],"predecessor-version":[{"id":6452,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1199\/revisions\/6452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/1206"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=1199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=1199"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=1199"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=1199"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}