{"id":11929,"date":"2025-02-28T09:39:57","date_gmt":"2025-02-28T14:39:57","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=11929"},"modified":"2026-03-26T15:16:57","modified_gmt":"2026-03-26T19:16:57","slug":"reducing-failure-rates-and-improving-product-development-with-adaiq","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/startups\/reducing-failure-rates-and-improving-product-development-with-adaiq\/","title":{"rendered":"Reducing Failure Rates and Improving Product Development With AdaIQ"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=TLFIE9864380242\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p>In this second part of our Pioneers Podcast special on Ada IQ, host Paul Musto, co-host Tucker Marion, and CEO Liz Graham dive deep into how Ada IQ is changing the game for product design. With a focus on breaking down data silos and integrating insights from various sources, they explore how AI can help product teams design smarter, faster, and more efficiently.<\/p>\n\n\n\n<p>Liz discusses the importance of combining fragmented data from different departments\u2014sales, marketing, and product management\u2014to inform design decisions from the beginning. Ada IQ\u2019s AI technology acts as a co-pilot, helping designers navigate constraints, enhance creativity, and improve the marketability of products.<\/p>\n\n\n\n<p>The conversation also explores how AI can democratize complex tools like CAD and simulation, giving more team members the ability to innovate and solve problems without needing specialized knowledge. Liz shares insights into how AI can help make the design process more intuitive and accessible for all types of engineers.<\/p>\n\n\n\n<p>With advice for young entrepreneurs and reflections on the evolution of technology, this episode is packed with valuable takeaways for founders and innovators looking to stay ahead of the curve.<\/p>\n\n\n\n<p><strong>What you\u2019ll learn in this episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Ada IQ connects fragmented data to inform early-stage product design (0:40)<\/li>\n\n\n\n<li>The role of AI in augmenting the work of product designers (3:00)<\/li>\n\n\n\n<li>How AI helps bridge the gap between product conception and CAD design (9:30)<\/li>\n\n\n\n<li>Key advice for young entrepreneurs navigating the ups and downs of startup life (11:50)<\/li>\n\n\n\n<li>How the intersection of academic research and industry drives innovation at Ada IQ (18:00)<\/li>\n\n\n\n<li>Golden advice for young entrepreneurs of startup companies (21:50)<\/li>\n<\/ul>\n\n\n\n<p><strong>Siemens&nbsp;Xcelerator for&nbsp;Startups Program<\/strong><\/p>\n\n\n\n<p>At Siemens, we understand the struggles of early-stage startups. Let us remove the barriers on your startup journey by helping you transform your engineering ideas into real, marketable products with industry-leading software solutions. Join the&nbsp;<a href=\"https:\/\/www.sw.siemens.com\/en-US\/digital-transformation\/xcelerator-startup-solutions\/design-simulation-startups\/?linkId=300000018765775\" target=\"_blank\" rel=\"noreferrer noopener\">Siemens Xcelerator for Startups Program<\/a>&nbsp;to grow your startup to its full potential. Want to get in touch?&nbsp;<a href=\"https:\/\/resources.sw.siemens.com\/en-US\/launch-your-engineering-startup\" target=\"_blank\" rel=\"noreferrer noopener\">Reach out here<\/a>.<\/p>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2025\/02\/Image-1.jpg\" alt=\"Host: Paul Musto\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Host: Paul Musto<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Paul Musto is a Portfolio Development Executive for Siemens Digital Industries Software focused on delivering design and simulation software solutions to small and medium sized businesses (SMB), including companies in the early startup stage. Prior to his current role at Siemens, Paul was Director of Marketing for the Electronic Board Systems segment at Mentor Graphics (now part of Siemens), responsible for driving product strategy, go-to-market solutions, and market development. Paul has over 30 years of electronics and software design experience. Prior to joining Mentor, Paul led a software development organization at Cadence Design Systems, responsible for Cadence\u2019s electronic engineering implementation tools. Throughout his career, Paul has extensive experience serving in various technical, product marketing, and business development roles. Paul holds a B.S.E.E. from Worcester Polytechnic Institute in Worcester, MA.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/paul-musto\/\" target=\"_blank\" rel=\"noopener\">Connect with Paul<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2025\/02\/Tucker-Headshot.jpeg\" alt=\"Host: Tucker Marion\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Host: Tucker Marion<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Tucker Marion is an Associate Professor in Northeastern\u2019s D\u2019Amore-McKim School of Business and the College of Engineering, Mechanical and Industrial Engineering Department.\u00a0 His interdisciplinary research is concentrated on new product development and engineering design.\u00a0 He is currently the faculty director for the Master of Science in Management \u2018X\u2019 platform and the Partnership Innovation Director for the business school.\u00a0 He has held product development and manufacturing positions in the auto industry and is a 3x venture founder. He is a graduate of Mechanical Engineering from Bucknell University, holds a Masters from the University of Pennsylvania and Wharton School in Technology Management, and a Ph.D. in Industrial Engineering from Penn State.\u00a0 His work has appeared in books and journals including the Journal of Business Venturing, Journal of Product Innovation Management, R&amp;D Management, IEEE Transactions on Engineering Management, Harvard Business Review, MIT Sloan Management Review, Research-Technology Management, Design Studies, Journal of Mechanical Design, and others.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/tucker-marion-0b1273\" target=\"_blank\" rel=\"noopener\">Connect with Tucker<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2025\/02\/Liz-Graham-768x432-1.jpg\" alt=\"Guest: Liz Graham\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Guest: Liz Graham<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Liz Graham, a proven leader in technology and operations, was appointed CEO of Ada IQ in July 2024. With extensive experience at companies like Wayfair, Proof (formerly Notarize), HubSpot, and Indigo Ag, Liz has earned a reputation for driving innovation and scaling organizations. At Indigo Ag, she successfully launched new technologies and pivoted the company toward a partner-led strategy. Now at Ada IQ, a Boston-based AI startup revolutionizing product design, Liz is leading efforts to integrate AI-driven insights into development processes, reducing time to market and enhancing decision-making.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/eagraham\" target=\"_blank\" rel=\"noopener\">Connect with Liz<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2025\/02\/AdaLogoFinal.png\" alt=\"\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\"><\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>AdaIQ is an AI-driven platform empowering product managers with data-driven insights for physical product design. Founded in 2022 with over $1 million in grant funding, AdaIQ integrates advanced AI models to provide insight reporting, generative design, and predictive scoring, helping companies create consumer-aligned products in real time. With a team boasting 80+ years of experience in product development and deep ties to Northeastern University and the University of Michigan, AdaIQ revolutionizes user-centered design by seamlessly merging data and AI-driven innovation.\u00a0<a href=\"https:\/\/www.adaiq.com\/\" target=\"_blank\" rel=\"noopener\">Learn more here.\u00a0<\/a><\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"\" target=\"_blank\"><\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In this second part of our Pioneers Podcast special on Ada IQ, host Paul Musto, co-host Tucker Marion, and CEO&#8230;<\/p>\n","protected":false},"author":89293,"featured_media":11936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[324],"tags":[353,321,925,385,330],"industry":[],"product":[],"coauthors":[754],"class_list":["post-11929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-ai","tag-design-innovation","tag-innovation","tag-podcast","tag-xcelerator"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2025\/02\/pexels-tara-winstead-8386440-scaled-e1740684226151.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/11929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/89293"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=11929"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/11929\/revisions"}],"predecessor-version":[{"id":11937,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/11929\/revisions\/11937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/11936"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=11929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=11929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=11929"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=11929"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=11929"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=11929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}