{"id":11550,"date":"2024-11-05T12:42:04","date_gmt":"2024-11-05T17:42:04","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=11550"},"modified":"2026-03-26T15:15:27","modified_gmt":"2026-03-26T19:15:27","slug":"unlocking-startup-success-with-strategic-branding-big-red-jellys-formula","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/startups\/unlocking-startup-success-with-strategic-branding-big-red-jellys-formula\/","title":{"rendered":"Unlocking Startup Success with Strategic Branding: Big Red Jelly\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=TLFIE5939309355\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n<p>What are the foundational issues that often hold back growth, and how can they be resolved? How can startups achieve the brand clarity they need to scale successfully?&nbsp;<\/p>\n\n\n\n<p>In this episode of Pioneers, the Siemens Startup Podcast, host Jim Gernatt sits down with Josh and Zach Webber, the dynamic brother duo behind Big Red Jelly, an award-winning marketing agency. Josh and Zach share their expertise in helping startups unlock growth through a meticulously crafted process they call \u201cBrand, Build, Grow.\u201d They discuss their journey, their unique approach to branding, and how they assist startups in addressing foundational issues that hinder their growth.<\/p>\n\n\n\n<p>Listeners will gain valuable insights into the challenges startups face, the importance of understanding product-market fit, and how strategic branding can be the key to unlocking accelerated growth. From deep-tech startups to scalable service businesses, this episode offers practical advice for founders looking to refine their messaging, engage their ideal customers effectively, and improve the customer journey.<\/p>\n\n\n\n<p><strong>What You\u2019ll Learn in This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Big Red Jelly identifies and addresses growth barriers for startups (09:10)<\/li>\n\n\n\n<li>The connection between Siemens, Keiretsu and Big Red Jelly (16:30)<\/li>\n\n\n\n<li>What are the symptoms of brand issues for start-ups? (19:45)<\/li>\n\n\n\n<li>Practical branding exercises for deep tech startup founders (30:30)<\/li>\n\n\n\n<li>How to improve self-awareness for your brand (32:35)<\/li>\n\n\n\n<li>How Siemens and Big Red Jelly help tech start-ups succeed (41:50)<\/li>\n<\/ul>\n\n\n\n<p><strong>Siemens Startups Program<\/strong>&nbsp;<\/p>\n\n\n\n<p>At Siemens, we understand the struggles of early-stage startups. Let us remove the barriers on your startup journey by helping you transform your engineering ideas into real, marketable products with industry-leading software solutions. Join the\u00a0<a href=\"https:\/\/www.sw.siemens.com\/en-US\/digital-transformation\/xcelerator-startup-solutions\/design-simulation-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\">Siemens Startups Program<\/a>\u00a0to grow your startup to its full potential. Want to get in touch?\u00a0<a href=\"https:\/\/resources.sw.siemens.com\/en-US\/launch-your-engineering-startup\" target=\"_blank\" rel=\"noreferrer noopener\">Reach out here<\/a>.<\/p>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2024\/11\/thumbnail_image.png\" alt=\"Guest: Josh Webber\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Guest: Josh Webber<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>As the Co-Founder and CEO of Big Red Jelly, Josh lives by this quote: \u201cBe the best at everything that requires no talent.\u201d Showing up, being proactive, and exceeding expectations is how Josh lives this principle. He believes that effort is a universal currency that should be lived, taught, and valued.<\/p>\n<p>His effort in starting and growing his agency, Big Red Jelly comes from his deep passion for creating and building. His company is his hobby and he finds joy in cultivating its culture, growth, and success. Josh is a continual learner, whether it be listening to new podcasts, learning to cook, or traveling to new places, he appreciates new experiences.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/josh-webber\/\" target=\"_blank\" rel=\"noopener\">Connect with Josh<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2024\/11\/thumbnail_image-1.png\" alt=\"Guest: Zach Webber\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Guest: Zach Webber<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>If Zach could spend every single weekend in the mountains hiking, climbing, camping, and fishing, he would. He and his wife enjoy spending time together woodworking, gardening, accumulating power tools, and going to bed before 9:30 pm. He is currently working on a podcast that brings short story authors and storytellers together. His eye for design and attention to detail is rivaled by none. Zach graduated from Brigham Young University and played rugby throughout his time there.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/zach-webber-3076b914a\/\" target=\"_blank\" rel=\"noopener\">Connect with Zach<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2024\/11\/a5f20293-a34e-423c-bf47-9ef309bfd734.jpg\" alt=\"Host: Jim Gernatt\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Host: Jim Gernatt<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Jim has been with Siemens for over a decade, leading a variety of sales &amp; new revenue strategy teams.\u00a0 As part of Siemens Digital Industries Software, Jim is the Americas Lead for SMB Ecosystems, Incubators &amp; Accelerators, where he drives thought leadership and sales execution to serve startups with the Siemens Xcelerator Platform.\u00a0 His experience forming new teams within Siemens, performing Technology \u2013 Product \u2013 Market segmentation and creating executable sales strategies is critical to helping startups focus and achieve milestones.\u00a0 He has extensive SaaS B2B enterprise software sales experience for technical users.\u00a0 When not helping startups achieve milestones, Jim will be found with his best friend and bride, Holly, and their growing family.<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"https:\/\/www.linkedin.com\/in\/jim-gernatt-jr-88329320\/\" target=\"_blank\" rel=\"noopener\">Connect with Jim<\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2024\/11\/Big-Red-Jelly-Logo.png\" alt=\"Big Red Jelly\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Big Red Jelly<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Big Red Jelly, established in 2018, recognizes the need for a realistic and efficient approach to business growth. Their brand is inspired by the world\u2019s most efficient animal, the big red jellyfish, reflecting their commitment to maximum efficiency. With a focus on world-class branding, effective web design, and powerful online tools, their team drives measurable growth results. Originally a full-service digital marketing agency, they discovered that businesses often lacked foundational branding and underperforming online platforms. In response, they pivoted to a unique niche, emphasizing three key steps for growth: Brand, Build, and Grow. Learn more <a href=\"https:\/\/bigredjelly.com\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.\u00a0<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"\" target=\"_blank\"><\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What are the foundational issues that often hold back growth, and how can they be resolved? 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