{"id":1033,"date":"2020-10-26T11:33:08","date_gmt":"2020-10-26T15:33:08","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/podcasts\/?p=1033"},"modified":"2026-03-26T15:16:23","modified_gmt":"2026-03-26T19:16:23","slug":"riding-the-startup-wave-with-forty1-kitesurfing","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/podcasts\/startups\/riding-the-startup-wave-with-forty1-kitesurfing\/","title":{"rendered":"Riding the Startup Wave with Forty1 Kitesurfing"},"content":{"rendered":"<div class=\"embed-megaphone\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm\/?e=TLFIE6412786826\" width=\"100%\"><\/iframe>\n<\/div><!-- Megaphone -->\n\n\n\n\n<p>Today, we\u2019re talking to James Crook, the Founder and Managing Director at Forty1 Kitesurfing. James comes from a mechanical engineering background and spent most of his free time on the water. He was a kitesurfer based in the UK who was looking for a way to make a lighter board that allowed the rider to surf out into shallow waters, which would decrease the learning curve for those who were giving it a try for the first time. By employing his engineering background, he was able to look at the particular mechanics of kite board design and come up with something completely new and innovative.&nbsp;<\/p>\n\n\n\n<p>In this episode, we\u2019ll talk about how kitesurfing works and how Forty1 Kitesurfing got its start. We\u2019ll also learn about the challenges that James faced in the early days of the business, what he\u2019s learned since its inception, how he&#8217;s built the networking, and what tools have supported him in turning the idea into reality. Today\u2019s episode will inspire anyone currently on their startup journey, and it\u2019ll probably make you want to catch a few waves too!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/78570987_707569986401779_2150649489868718080_n.jpg\" alt=\"\" class=\"wp-image-1081\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/78570987_707569986401779_2150649489868718080_n.jpg 500w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/78570987_707569986401779_2150649489868718080_n-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p>A lot of people dream about \u201cone day\u201d starting a business, but many of these dreamers find it hard to carve out the time to actually get the wheels turning. Whether it\u2019s a demanding job, family obligations, a lack of capital, often all of the above, taking that first step isn\u2019t easy. Making the decision to finally move on your startup plan requires drive and dedication, and it imposes a certain amount of risk. When do you know the time has finally come to take the leap?<\/p>\n\n\n\n<p>A common origin story theme for many startups is that the definitive decision to go for it is often made during times of transition. My guest today made the call to take his big leap after the company he was working for relocated overseas. He knew it was finally time to do something about that long-held dream.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sw.siemens.com\/en-US\/digital-transformation\/xcelerator-startup-solutions\/design-simulation-startups\/\" target=\"_blank\" rel=\"noopener\">Siemens Startups Program: from idea to market leader with the right tools<\/a><\/p>\n\n\n\n<p>Listen to this third episode of&nbsp;Startups: Digitalization to Realization&nbsp;to learn more about the innovation concept, James\u2019s advices for startups, and the role that Siemens played in helping Forty1 Kitesurfing to win the battle between hydrofoils and shallow waters.<\/p>\n\n\n\n<p>Also, you can access this podcast via&nbsp;<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/hardware-startups-digitalization-to-realization-podcast\/id1527528898\" target=\"_blank\" rel=\"noopener\">iTunes<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/show\/26s0XADllRzIzmVf3aUS5q\" target=\"_blank\">Spoti<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/show\/26s0XADllRzIzmVf3aUS5q\" target=\"_blank\">f<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/show\/26s0XADllRzIzmVf3aUS5q\" target=\"_blank\">y<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/tunein.com\/podcasts\/Technology-Podcasts\/Hardware-Startups-Digitalization-to-Realization-P-p1357195\/\" target=\"_blank\">TuneIn<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/feeds.acast.com\/public\/shows\/5f1ed522ab65d03a95452ff6\" target=\"_blank\">RSS<\/a>, and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.stitcher.com\/podcast\/hardware-startups-digitalization-to-realization-podcast\" target=\"_blank\">Stitcher.<\/a><\/p>\n\n\n\n<p>Get updates from <a href=\"https:\/\/blogs.sw.siemens.com\/solidedge\/startup-spotlight-forty1-kitesurfing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forty1 Kitesurfing&#8217;s journey<\/a> and follow them on social media:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forty1kitesurfing.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/forty1kitesurfing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook <\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/forty1kitesurfing\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram <\/a><\/p>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-first bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/James-1.png\" alt=\"Guest: James Crook - Founder and Managing Director at Forty1 Kitesurfing\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Guest: James Crook &#8211; Founder and Managing Director at Forty1 Kitesurfing<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>Hi, I&#8217;m James, I founded this company early 2017, I am a Chartered Mechanical Engineering, (design, structural and fluid analysis) with a passion for kitesurfing, I wanted to combine these 2 passions to do something great, whilst I may not be able to pull of the greatest of tricks on the water, I can bring new ideas and innovation to the sport, making it more accessible and fundamentally getting people excited about new innovations.\u00a0 I have built up a fantastic support network to help me with this<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"\" target=\"_blank\"><\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p>Connect with James Crook on: <a href=\"https:\/\/www.linkedin.com\/in\/james-crook-ceng-mimeche\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a> <\/p>\n\n\n<div class=\"bio-block row\">\n    <div class=\"col-3 order-last bio-pic\">\n        <img decoding=\"async\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/0-1.jpg\" alt=\"Host: John Fox: Vice President of Marketing, Mainstream Engineering, Siemens Digital Industries Software\" \/>\n    <\/div>\n    <div class=\"col-9 bio-info\">\n        <div class=\"bio-header\">\n            <h4 class=\"speakerintro\">Host: John Fox: Vice President of Marketing, Mainstream Engineering, Siemens Digital Industries Software<\/h4>\n        <\/div>\n        <div class=\"bio-biography\">\n            <p>John Fox is Vice President of Marketing at Siemens Digital Industries Software.\u00a0 With previous roles at PTC and Accenture, he has more than 20 years of experience helping companies of all sizes\u2014including startups\u2014develop better products faster and more efficiently with the help of technology. John has a master\u2019s degree in business administration from the Wharton School of the University of Pennsylvania, and a master\u2019s degree in electrical engineering from the University of Pennsylvania<\/p>        <\/div>\n        <div class=\"bio-contact\">\n            <p><a href=\"\" target=\"_blank\"><\/a><\/p>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<p>Connect with John Fox on:&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/johnhfox\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/twitter.com\/johnhfox\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we\u2019re talking to James Crook, the Founder and Managing Director at Forty1 Kitesurfing. James comes from a mechanical engineering&#8230;<\/p>\n","protected":false},"author":71359,"featured_media":1078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[324],"tags":[],"industry":[],"product":[],"coauthors":[666],"class_list":["post-1033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/32\/2020\/10\/James_Riding_Hydrofin_Kiteboard-1-1536x864-3.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/users\/71359"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/comments?post=1033"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1033\/revisions"}],"predecessor-version":[{"id":11620,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/posts\/1033\/revisions\/11620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media\/1078"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/categories?post=1033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/tags?post=1033"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/industry?post=1033"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/product?post=1033"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/podcasts\/wp-json\/wp\/v2\/coauthors?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}