Automotive adapting to new business models impacting autonomous vehicles in trucking industry – Model Based Matters ep. 9

Model based matters adapting to business model change

The automotive industry’s business model change has also impacted pre and after-sales customer interactions. For instance, new car manufacturers are not opening new dealerships to reach their customers, and the maintenance process is becoming digitized. To remain competitive in this new environment, OEMs have to embrace and embed digitalization beyond the production phase.

Today, the hosts are Nicholas Finberg of Siemens Global Marketing and Tim Kinman, Vice President of Trending Solutions and Global Program Lead for Systems Digitalization at Siemens Digital Industries Software. They are joined by three guests from Siemens: Nand Kochhar, Matt Bromley, and Doug Burcicki.

In this episode, you’ll learn about the significant changes in the automotive industry that the new business model has triggered. You’ll also learn about the impact that autonomous vehicles have on the trucking industry. Additionally, you’ll learn about the role that MBSE can play in helping OEMs navigate the radical changes in the transport industry.

What you’ll learn in this episode:

  • The changes in the business model within the automotive industry (00:47)
  • The changes in how vehicles are going to be serviced (03:52)
  • The impact that autonomous trucks are having on the industry (10:44)
  • How the MBSE approach can be used to deliver sustainability objectives (14:35)
Matt Bromley

Matt Bromley

Vice President, Product Strategy and Technology at Mentor, A Siemens Business

Nand Kochar

Nand Kochar

Vice President, Automotive and Transportation Industry at Siemens Digital Industries Software

Doug Burcicki

Doug Burcicki

Sr. Director – A&T, Heavy Equipment – Integrated Electrical Systems at Siemens DISW

Tim Kinman

Tim Kinman

Vice President, Trending Solutions Consulting & Global Program Lead for Systems Digitalization

Nick Finberg

Nick Finberg

Technical Writer at Siemens Digital Industries Software


Siemens Digital Industries Software is driving transformation to enable a digital enterprise where engineering, manufacturing and electronics design meet tomorrow.

Xcelerator, the comprehensive and integrated portfolio of software and services from Siemens Digital Industries Software, helps companies of all sizes create and leverage a comprehensive digital twin that provides organizations with new insights, opportunities and levels of automation to drive innovation.

For more information on Siemens Digital Industries Software products and services, visit siemens.com/software or follow us on LinkedInTwitterFacebook and Instagram. Siemens Digital Industries Software – Where today meets tomorrow

Model Based Matters Podcast

Model Based Matters

Models are everywhere in modern development, from the early concepts of your next product to it’s refinement over generations. Model Based Matters is where we cover every facet of Model-based Systems Engineering (MBSE) to help harness the complexity of your next project.

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/podcasts/uncategorized/adapting-to-business-model-change-in-the-automotive-industry-ep-9/