{"id":421,"date":"2020-05-01T06:50:40","date_gmt":"2020-05-01T10:50:40","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/plm-components\/?p=421"},"modified":"2026-03-26T08:03:05","modified_gmt":"2026-03-26T12:03:05","slug":"enhancing-architectural-simulation-applications-with-high-quality-visuals","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/plm-components\/enhancing-architectural-simulation-applications-with-high-quality-visuals\/","title":{"rendered":"Enhancing architectural simulation applications with high quality visuals"},"content":{"rendered":"\n<p>A new article discusses how Siemens Digital Industries Software has enabled AEC (architecture, engineering and construction) company, TIAN Building Engineering, to create high quality, interactive visuals within architectural simulation.<\/p>\n\n\n\n<p>TIAN\u2019s leading product, BIM HVACTool allows\ncompanies to perform a wide range of simulations including computational fluid\ndynamics (CFD) to building ventilation and emissions, energy simulation for\nthermal comfort, and daylight analysis for light\/shade studies and solar energy\nmodelling. TIAN wanted to provide its customers with the optimum building\nvisualization tool \u2013 one that would create beautifully rendered images without\nslow computation times. Having evaluated the performance of alternative\nsoftware technologies, the company chose to license Iray+ for prototyping a new\noption for photorealistic imaging in BIM HVACTool.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"324\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/10\/2020\/05\/Visualization-with-Iray-2-600x324.png\" alt=\"Iray in architectural simulation\" class=\"wp-image-423\" \/><\/figure><\/div>\n\n\n\n<p>Iray+ uses state-of-the-art techniques to\ncreate superior visuals that bring ideas to life. TIAN found it is able to\naccurately and quickly replicate complex interactions between light rays and\nmaterials, enabling designers to see their ideas as close to reality as\npossible.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/our-story\/customers\/tian-building-engineering-plm\/76446\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">&gt; Get the full article<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new article discusses how Siemens Digital Industries Software has enabled AEC (architecture, engineering and construction) company, TIAN Building Engineering,&#8230;<\/p>\n","protected":false},"author":69908,"featured_media":426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[86,1],"tags":[10,127],"industry":[],"product":[],"coauthors":[],"class_list":["post-421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-story","category-news","tag-aec","tag-iray"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/10\/2020\/05\/Visualization-with-Iray-600px.png","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/posts\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/users\/69908"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"predecessor-version":[{"id":428,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/posts\/421\/revisions\/428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/media\/426"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/tags?post=421"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/industry?post=421"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/product?post=421"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/plm-components\/wp-json\/wp\/v2\/coauthors?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}