{"id":318,"date":"2026-03-04T15:05:48","date_gmt":"2026-03-04T20:05:48","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/pave360\/?p=318"},"modified":"2026-03-27T10:13:18","modified_gmt":"2026-03-27T14:13:18","slug":"showcasing-pave360-automotive-in-europe-for-the-first-time-at-embedded-world","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/pave360\/2026\/03\/04\/showcasing-pave360-automotive-in-europe-for-the-first-time-at-embedded-world\/","title":{"rendered":"Showcasing PAVE360 Automotive in Europe for the first time at Embedded World"},"content":{"rendered":"\n<p><strong>Siemens EDA booth, Hall 4 \/ Stand 530, March 10-12th, Exhibition Centre Nuremberg, Germany<\/strong><\/p>\n\n\n\n<p>It\u2019s been a couple of months now since <a href=\"https:\/\/www.siemens.com\/en-us\/products\/pave360\/\" target=\"_blank\" rel=\"noopener\">PAVE360 Automotive<\/a>, our off-the-shelf, system-level digital twin for ADAS and IVI, was first announced. Since then, we\u2019ve been charging full steam ahead. First stop was CES where we showcased our proof-of-concept, our PAVE360 demo car.<\/p>\n\n\n\n<p><strong>PAVE360 Automotive, in action, live, running in the cloud, in real time<\/strong><\/p>\n\n\n\n<p>So, what is so special about this car? In reality, it\u2019s not so much the car itself that is unique, it\u2019s a production vehicle available today. But that is somewhat the point, as PAVE360 Automotive based digital twin is platform agnostic and can connect to all sorts of real hardware, from SoC, ECUs and sensors, to even a full vehicle<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"320\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/73\/2026\/03\/699A0121-1024x683.jpg\" alt=\"\" class=\"wp-image-320\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/73\/2026\/03\/699A0121-1024x683.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/73\/2026\/03\/699A0121-600x400.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/73\/2026\/03\/699A0121-768x512.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/73\/2026\/03\/699A0121-1536x1024.jpg 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/73\/2026\/03\/699A0121-2048x1365.jpg 2048w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/73\/2026\/03\/699A0121-900x600.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">PAVE360 Automotive at CES 2026  <\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>What we did at CES was in essence to replace the brains of a production vehicle with a digital twin. Then we demonstrated how a developer could run multiple test cases in the cloud and iterate their design in a virtual environment, and validate that requirements are met not just with a simulation on a screen but, with actual hardware \u2013 in this case a real vehicle.<\/p>\n\n\n\n<p><strong>Sorry you missed it?<\/strong><\/p>\n\n\n\n<p>Then you have a couple options, first of all you can check out this quick summary from our PAVE360 Technical Program Director Ash Sethi, in video recorded at CES. Or you could go one better and come and see it in person in March at <a href=\"https:\/\/www.embedded-world.de\/en\/exhibitors\/siemens-eda-booth-pave360-and-electronics-systems-design-2462398\" data-type=\"link\" data-id=\"https:\/\/www.embedded-world.de\/en\/exhibitors\/siemens-eda-booth-pave360-and-electronics-systems-design-2462398\" target=\"_blank\" rel=\"noopener\">Embedded World, Nuremburg<\/a>. Automotive is one of the key focus areas for this event, that\u2019s why we\u2019ve decided to bring a new PAVE360 car to Europe.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PAVE360 Automotive: Accelerating SDV development with digital twin technology\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UG0SvXDEiZs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The PAVE360 car offers an interactive experience, you can sit in it yourself and request scenarios that take the car to different destinations. Or you can even use the voice control functionality to control many of the vehicles body functions, all via a digital twin running in the cloud.<\/p>\n\n\n\n<p><strong>Where else can I see PAVE360 at Embedded World?<\/strong><\/p>\n\n\n\n<p>We all know in automotive, you\u2019re only as strong as your ecosystem. We already showcased that extensively at CES where we had demos with multiple partners. Now, we have extended this further with a couple of new demos being shown in the main exhibition.<\/p>\n\n\n\n<p><strong>Enabling early software development<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.elektrobit.com\/software-defined-vehicle\/\" data-type=\"link\" data-id=\"https:\/\/www.elektrobit.com\/software-defined-vehicle\/\" target=\"_blank\" rel=\"noopener\">Elektrobit<\/a><\/strong>, will be available in person <strong>on our Siemens EDA booth<\/strong> with their new demo, featuring an Android-based cockpit implemented entirely on PAVE360 Digital Twin. So now Elektrobit in-vehicle software can run in both the real and virtual worlds pre-hardware availability, offering early testing \u00a0and validation and a consistent user experience when you are ready to migrate to real hardware.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.telechips.com\/\" target=\"_blank\" rel=\"noopener\">Telechips<\/a> <\/strong>are also present on the Siemens booth, showing how they used PAVE360 to create a digital twin of their Dolphin7 SoC to run their IVI software for earlier customer engagement. Telechips\u2019 IVI software demonstrator features a multi-screen layout popular in many vehicles today, all implemented on PAVE360. This short demo acts as an intro to their full demo showcase which can be seen on the Telechips booth in <strong>Hall 4, Stand 4-561<\/strong><\/p>\n\n\n\n<p><strong>System level digital twin, correlating between the real and virtual world<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.siliconautotech.com\/products\" target=\"_blank\" rel=\"noopener\">SiliconAuto<\/a>: <\/strong>In 2024 we announced that we would be working together to provide a virtual reference development environment to accelerate development for SiliconAuto\u2019s upcoming new silicon. Now we can demonstrate it in action, SiliconAuto will not only be showcasing their new Automotive grade MCU at Embedded World but also their new PAVE360 based environment that enables teams to model, test, and validate hardware\u2013software systems entirely in a virtual environment. The full demo will be shown on the <strong>SiliconAuto booth Hall\u00a04\u00a0\/\u00a0Booth Number\u00a04-665<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.amd.com\/en.html\" target=\"_blank\" rel=\"noopener\">AMD <\/a><\/strong>will be featuring an ADAS System-of-Systems demo on their booth, using a Mini-Autonomous Reference-Vehicle \u00a0(MARV).<strong> \u00a0<\/strong>In this demo AMD\u2019s Virtualized Automotive Stack (VAS) available on AMD Radeon\u2122 PRO V710 GPUs and AMD EPYC\u2122 CPUs runs on the Azure cloud. The demo showcases IVI applications running alongside the PAVE360\u2122 Digital Twin, operating AI infused autonomous driving SW controlling a physical mini-RC Car through (MARV) a virtual city scenario. \u00a0<strong>Visit the AMD Booth in Hall\u00a05\u00a0\/\u00a0Booth Number\u00a05-135<\/strong><\/p>\n\n\n\n<p>We hope to see you there at <strong>Hall 4 \/ Stand 530<\/strong>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siemens EDA booth, Hall 4 \/ Stand 530, March 10-12th, Exhibition Centre Nuremberg, Germany It\u2019s been a couple of months&#8230;<\/p>\n","protected":false},"author":98736,"featured_media":319,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[336,27,334,335],"industry":[44,45,46,59],"product":[],"coauthors":[331],"class_list":["post-318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-automotive","tag-digital-twin","tag-pave360","tag-sdv","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","industry-electronics-semiconductors"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/73\/2026\/03\/699A0093-scaled.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/posts\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/users\/98736"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/comments?post=318"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/posts\/318\/revisions"}],"predecessor-version":[{"id":325,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/posts\/318\/revisions\/325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/media\/319"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/media?parent=318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/categories?post=318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/tags?post=318"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/industry?post=318"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/product?post=318"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/pave360\/wp-json\/wp\/v2\/coauthors?post=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}