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Showcasing PAVE360 Automotive in Europe for the first time at Embedded World

Siemens EDA booth, Hall 4 / Stand 530, March 10-12th, Exhibition Centre Nuremberg, Germany

It’s been a couple of months now since PAVE360 Automotive, our off-the-shelf, system-level digital twin for ADAS and IVI, was first announced. Since then, we’ve been charging full steam ahead. First stop was CES where we showcased our proof-of-concept, our PAVE360 demo car.

PAVE360 Automotive, in action, live, running in the cloud, in real time

So, what is so special about this car? In reality, it’s not so much the car itself that is unique, it’s a production vehicle available today. But that is somewhat the point, as PAVE360 Automotive based digital twin is platform agnostic and can connect to all sorts of real hardware, from SoC, ECUs and sensors, to even a full vehicle

What we did at CES was in essence to replace the brains of a production vehicle with a digital twin. Then we demonstrated how a developer could run multiple test cases in the cloud and iterate their design in a virtual environment, and validate that requirements are met not just with a simulation on a screen but, with actual hardware – in this case a real vehicle.

Sorry you missed it?

Then you have a couple options, first of all you can check out this quick summary from our PAVE360 Technical Program Director Ash Sethi, in video recorded at CES. Or you could go one better and come and see it in person in March at Embedded World, Nuremburg. Automotive is one of the key focus areas for this event, that’s why we’ve decided to bring a new PAVE360 car to Europe.

The PAVE360 car offers an interactive experience, you can sit in it yourself and request scenarios that take the car to different destinations. Or you can even use the voice control functionality to control many of the vehicles body functions, all via a digital twin running in the cloud.

Where else can I see PAVE360 at Embedded World?

We all know in automotive, you’re only as strong as your ecosystem. We already showcased that extensively at CES where we had demos with multiple partners. Now, we have extended this further with a couple of new demos being shown in the main exhibition.

Enabling early software development

Elektrobit, will be available in person on our Siemens EDA booth with their new demo, featuring an Android-based cockpit implemented entirely on PAVE360 Digital Twin. So now Elektrobit in-vehicle software can run in both the real and virtual worlds pre-hardware availability, offering early testing  and validation and a consistent user experience when you are ready to migrate to real hardware.

Telechips are also present on the Siemens booth, showing how they used PAVE360 to create a digital twin of their Dolphin7 SoC to run their IVI software for earlier customer engagement. Telechips’ IVI software demonstrator features a multi-screen layout popular in many vehicles today, all implemented on PAVE360. This short demo acts as an intro to their full demo showcase which can be seen on the Telechips booth in Hall 4, Stand 4-561

System level digital twin, correlating between the real and virtual world

SiliconAuto: In 2024 we announced that we would be working together to provide a virtual reference development environment to accelerate development for SiliconAuto’s upcoming new silicon. Now we can demonstrate it in action, SiliconAuto will not only be showcasing their new Automotive grade MCU at Embedded World but also their new PAVE360 based environment that enables teams to model, test, and validate hardware–software systems entirely in a virtual environment. The full demo will be shown on the SiliconAuto booth Hall 4 / Booth Number 4-665

AMD will be featuring an ADAS System-of-Systems demo on their booth, using a Mini-Autonomous Reference-Vehicle  (MARV).  In this demo AMD’s Virtualized Automotive Stack (VAS) available on AMD Radeon™ PRO V710 GPUs and AMD EPYC™ CPUs runs on the Azure cloud. The demo showcases IVI applications running alongside the PAVE360™ Digital Twin, operating AI infused autonomous driving SW controlling a physical mini-RC Car through (MARV) a virtual city scenario.  Visit the AMD Booth in Hall 5 / Booth Number 5-135

We hope to see you there at Hall 4 / Stand 530!

Heather Campbell
Marketing Director, PAVE360

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/pave360/2026/03/04/showcasing-pave360-automotive-in-europe-for-the-first-time-at-embedded-world/