{"id":2074,"date":"2021-07-29T16:06:08","date_gmt":"2021-07-29T20:06:08","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/partners\/?p=2074"},"modified":"2026-03-26T12:50:35","modified_gmt":"2026-03-26T16:50:35","slug":"mdf-success-for-partner-event","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/partners\/mdf-success-for-partner-event\/","title":{"rendered":"MDF Success | Good planning reaps great results"},"content":{"rendered":"\n

At Cadlog, we consider marketing a strategic asset for our growth. We focus on a niche market with the goal of being the top-of-mind company for any potential customer dealing with a PCB. That\u2019s why of the 50 people working at Cadlog<\/a>, we have six who are 100% dedicated to our marketing activities.<\/p>\n\n\n\n

To achieve our marketing goals, we invest strategically not only in lead generation but also in building awareness and reputation. We must realize high-level events and marketing collateral as they represent our professionalism to new and potential customers \u2013 and we leverage market development funds (MDF) to do so.<\/p>\n\n\n\n

Most vendors, like Siemens Digital Industries Software<\/a>, offer proposal-based MDF to help their indirect sales channel pursue and achieve their marketing goals. Without the help of MDF, it would not be possible for us to execute the high-quality activities we need. Without brand awareness, for example, our lead generation activities would fall short of our expectations and the costs would exceed our budget.<\/p>\n\n\n\n

MDF is not necessarily free money. These discretionary funds are allocated to partners, like us, based on comprehensive marketing proposals. Planning is important. Good plans include the request (money, equipment, resources, etc.), the intended action (campaign, event, co-branded collateral, etc.), and the expected results (ideally in terms of return of investment). Partners also need to follow up on their MDF-backed activities. This is critical to obtaining the documentation required to evaluate the effectiveness of the partner’s campaign and to build the case for providing additional MDF.<\/p>\n\n\n\n

Here are a few ways to use market development funds:<\/p>\n\n\n\n

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