{"id":859,"date":"2018-04-02T15:50:06","date_gmt":"2018-04-02T22:50:06","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/NX-Design-Blog\/Generative-Design-Discussion-with-Bob-Haubrock\/ba-p\/479564"},"modified":"2026-03-26T04:18:53","modified_gmt":"2026-03-26T08:18:53","slug":"generative-design-discussion-with-bob-haubrock","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/nx-design\/generative-design-discussion-with-bob-haubrock\/","title":{"rendered":"Generative Design Discussion with Bob Haubrock"},"content":{"rendered":"<p><P><SPAN>Generative design is a topic you\u2019ve likely heard mentioned before today. Everyone in the PLM industry is talking about it, but few actually have the capabilities.&nbsp;<\/SPAN>As part of our on-going discussion with Senior Vice President of Product Engineering Software, Bob Haubrock details generative design and its effects on modern day product design. <a href=\"https:\/\/community.plm.automation.siemens.com\/t5\/NX-Design-Blog\/Hackrod-Challenges-Traditional-Manufacturing-with-NX\/ba-p\/477061\" target=\"_self\" rel=\"nofollow noopener noreferrer\">Speaking of generative design and next gen&#8230;did you happen to see Hackrod and their usage of NX?&nbsp;<\/A><\/P><\/p>\n<p><P><\/p>\n<div class=\"lia-vid-container video-embed-center\">\n<div id=\"lia-vid-9tcm10ZTE676Kkx0qlEhlFhgRaBnyTrtw596h336r370\" class=\"lia-video-ooyala-player-container\"><\/div>\n<p><script>LITHIUM.OoyalaPlayer.addVideo('https:\/\/player.ooyala.com\/static\/v4\/production\/', 'lia-vid-9tcm10ZTE676Kkx0qlEhlFhgRaBnyTrtw596h336r370', '9tcm10ZTE676Kkx0qlEhlFhgRaBnyTrt', {\"pcode\":\"sxdjkxOluLl_gSQrV57FiGraFE2-\",\"playerBrandingId\":\"ODI0MmQ3NjNhYWVjODliZTgzY2ZkMDdi\",\"width\":\"596px\",\"height\":\"336px\"});<\/script><a class=\"video-embed-link\" href=\"https:\/\/blogs.plm.automation.siemens.com\/t5\/video\/gallerypage\/video-id\/9tcm10ZTE676Kkx0qlEhlFhgRaBnyTrt\" target=\"_blank\" rel=\"noopener\">(view in My Videos)<\/a><\/div>\n<p><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative design is a topic you\u2019ve likely heard mentioned before today. Everyone in the PLM industry is talking about it, but few actually have the capabilities.&nbsp; As part of our on-going discus&#8230;<\/p>\n","protected":false},"author":27104,"featured_media":860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[14,3,33,4,30],"industry":[],"product":[],"coauthors":[],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-3d-product-design","tag-cad","tag-generative-design","tag-product-design","tag-topology-optimization"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2019\/09\/Generative-Design.gif","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/users\/27104"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"predecessor-version":[{"id":861,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/859\/revisions\/861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/media\/860"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/tags?post=859"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/industry?post=859"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/product?post=859"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/coauthors?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}