In <\/SPAN><\/SPAN>Nissan\u2019s<\/A> view, the global automotive industry is now engaged in \u201cone of the greatest engineering competitions in history.\u201d Carlos Ghosn, Nissan\u2019s CEO and president, writes on the company\u2019s website, \u201cIn pursuit of environmentally sustainable mobility, we are now engaged in a great race\u2026[that] will change almost every facet of the car in the years ahead and\u2026distinguish the winners from the rest.\u201d<\/SPAN><\/P> <\/SPAN><\/SPAN><\/P> To ensure that Nissan is one of the winners, the company is now building on the success of a program Ghosn initiated in 2001. Called V-3P (Value Up for Product, Process and Program Innovation), this comprehensive plan positions the company well for the challenges facing the auto industry. In addition to the mandate for more environmentally friendly vehicles, the challenges include on-going time-to-market pressures, global markets and global supply chains.<\/SPAN><\/P><\/p>\n The foundation of the V-3P program is product lifecycle management technology from Siemens PLM Software, specifically I-deas<\/A>\u2122 and NX<\/A>\u2122 digital product development software andTeamcenter<\/A>\u00ae digital lifecycle management software. \u201cSiemens PLM Software is the main solution for our V-3P innovation process,\u201d says Keigo Fukushi, general manager and V-3P program director at Nissan. \u201cIdeas and NX form the core design system, and Teamcenter manages all the data.\u201d<\/SPAN><\/P><\/p>\n
\n
\n