Indeed Lego has come a long way since its near-bankruptcy in 2000, expanding its name from the beloved tiny colored blocks to include augmented reality<\/A>, video games, mobile applications, and even movies.<\/P><\/p>\n Popularity of 2014\u2019s major-motion picture \u201cThe Lego Movie\u201d certainly helped the brand gain recognition and favor from the public, not to mention Lego\u2019s partnerships with other well-loved brands such as Star Wars. Brand Finance attributes these factors to Lego moving up the ranks to hold the top spot in 2015.<\/P><\/p>\n You might be asking yourself, What does this have to do with CAD? <\/EM>Well, did you know Lego has more than a 20-year partnership with Siemens? Lego designs its toys in NX CAD to ensure that each block fits together just right.<\/P><\/p>\n You have to be pretty precise with such small blocks. Even the tiniest of variations could result in blocks that don’t fit\u2014<\/SPAN>and you can imagine how sad that would be for the child who plays with them. <\/P><\/p>\n NX CAD thus helps Lego maintain the level of customer satisfaction that makes them the powerful brand they are today. <\/P><\/p>\n What\u2019s more is our engineers use Lego kits to encourage young minds to pursue careers in STEM<\/A>\u2014Science, Technology, Engineering and Math. I had a chance to participate in the program firsthand, and it is truly inspiring to see how much fun the kids have while learning to think about the world scientifically.<\/P><\/p>\nGlobal consultancy Brand Finance named Lego number one in its annual list of top brands<\/A> based on factors such as loyalty, familiarity, employee happiness, and corporate reputation.<\/P><\/p>\n