{"id":12018,"date":"2025-06-26T11:49:31","date_gmt":"2025-06-26T15:49:31","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/nx-design\/?p=12018"},"modified":"2026-03-26T04:41:12","modified_gmt":"2026-03-26T08:41:12","slug":"on-demand-webinar-immersive-engineering-and-ai-changing-product-design","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/nx-design\/on-demand-webinar-immersive-engineering-and-ai-changing-product-design\/","title":{"rendered":"How XR and AI are changing the future of product engineering | On-demand webinar"},"content":{"rendered":"\n<p>We&#8217;re on the verge of a huge shift for product design, driven by immersive technologies, as well as the exponential development of AI. We recently hosted a webinar in collaboration with <a href=\"https:\/\/www.globaldata.com\/\" target=\"_blank\" rel=\"noopener\">GlobalData<\/a> on our Immersive Engineering and AI strategies, shining the spotlight on challenges facing product designers. Join our very own <a href=\"https:\/\/www.linkedin.com\/in\/shirish-more-8551946\/\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/in\/shirish-more-8551946\/\" target=\"_blank\" rel=\"noopener\">Shirish More<\/a>, NX\u2122 software Product Manager and <a href=\"https:\/\/www.linkedin.com\/in\/jamierhystyler\/\" target=\"_blank\" rel=\"noopener\">Jamie Tyler<\/a>, NX Product Marketing Coordinator, and take a journey into some of our mixed reality and artificial intelligence strategies.<\/p>\n\n\n\n<p>Need to know more? Take a look at some of the aforementioned challenges facing designers today.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.eventsonlineregister.com%2Fevents%2Fhow-ai-and-immersive-engineering-are-changing-the-design-landscape%2F238486%2Fdirectcheckout%2F&amp;data=05%7C02%7Cjamie.tyler%40siemens.com%7Cc695b64f352c457a61c308ddaf1f6925%7C38ae3bcd95794fd4addab42e1495d55a%7C1%7C0%7C638859271656523126%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2Fk1mm7yU7QywnNLb8BHaOd3FY7yyDlvmZYMRxpfCmCo%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener\">Register for the on-demand webinar here <\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#00e6e6;color:#00e6e6\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Physical prototypes can be costly<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"730\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/physical_prototyping.png\" alt=\"\" class=\"wp-image-12021\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/physical_prototyping.png 877w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/physical_prototyping-300x250.png 300w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/physical_prototyping-768x639.png 768w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>When design teams are ready to review an iteration of their product, they\u2019ll do so using clay models. This approach can be incredibly expensive per model. As a result, they\u2019ll create smaller scale versions to save on cost, meaning design teams may not be able to get a true representation of a product design.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-dots\" style=\"background-color:#00e6e6;color:#00e6e6\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Lack of product scale<\/h3>\n\n\n\n<p>Working using traditional design methods on a 2D monitor can make it difficult to get a true sense of scale. This is particularly true for larger datasets, i.e. a full automotive\/aerospace assembly.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"658\" height=\"547\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/JCB_scale_image.png\" alt=\"\" class=\"wp-image-12020\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/JCB_scale_image.png 658w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/JCB_scale_image-300x249.png 300w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-dots\" style=\"background-color:#00e6e6;color:#00e6e6\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">A disconnected approach to design<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1315\" height=\"1094\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/disconnected_design.png\" alt=\"\" class=\"wp-image-12023\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/disconnected_design.png 1315w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/disconnected_design-300x250.png 300w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/disconnected_design-1024x852.png 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/disconnected_design-768x639.png 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/disconnected_design-900x749.png 900w\" sizes=\"auto, (max-width: 1315px) 100vw, 1315px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Teams typically work in a linear fashion; one designer will work on a product and will then pass this into another colleague so they can start their work. This could lead to the same team working on different versions of the same product, leading to workflow issues and increasing total design time for a product.<br>This is particularly true early in the design phase, specifically during early conceptual planning.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#00e6e6;color:#00e6e6\"\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.eventsonlineregister.com%2Fevents%2Fhow-ai-and-immersive-engineering-are-changing-the-design-landscape%2F238486%2Fdirectcheckout%2F&amp;data=05%7C02%7Cjamie.tyler%40siemens.com%7Cc695b64f352c457a61c308ddaf1f6925%7C38ae3bcd95794fd4addab42e1495d55a%7C1%7C0%7C638859271656523126%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=%2Fk1mm7yU7QywnNLb8BHaOd3FY7yyDlvmZYMRxpfCmCo%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener\">Register for the on-demand webinar here<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/plm.sw.siemens.com\/en-US\/nx\/cad-online\/workflows\/immersive-engineering-technologies\/\" target=\"_blank\" rel=\"noopener\">Learn more about Immersive Engineering <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re on the verge of a huge shift for product design, driven by immersive technologies, as well as the exponential&#8230;<\/p>\n","protected":false},"author":69056,"featured_media":12019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1,168],"tags":[207,3,6721,501,499,533],"industry":[],"product":[1817],"coauthors":[549],"class_list":["post-12018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-webinar","tag-ai","tag-cad","tag-immersive-engineering","tag-nx","tag-nx-cad","tag-nxmakesitreal","product-nx-x"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/Blog_Header_AI_XR_Webinar.png","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/12018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/users\/69056"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/comments?post=12018"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/12018\/revisions"}],"predecessor-version":[{"id":12052,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/12018\/revisions\/12052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/media\/12019"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/media?parent=12018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/categories?post=12018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/tags?post=12018"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/industry?post=12018"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/product?post=12018"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/coauthors?post=12018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}