{"id":11924,"date":"2025-06-19T15:49:32","date_gmt":"2025-06-19T19:49:32","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/nx-design\/?p=11924"},"modified":"2026-03-26T04:43:03","modified_gmt":"2026-03-26T08:43:03","slug":"artificial-intelligence-for-design","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/nx-design\/artificial-intelligence-for-design\/","title":{"rendered":"Executive Insights with Bob Haubrock | Artificial Intelligence for Design\u00a0"},"content":{"rendered":"\n<p>When it comes to revolutionizing computer-aided design (CAD), few names stand out like Bob Haubrock. His groundbreaking integration of artificial intelligence into CAD systems in 2019 marked the beginning of a new era in digital engineering.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Executive Insights with Bob Haubrock | Artificial Intelligence for Design\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/evpYG8ynj6s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A vision that changed an industry&nbsp;<\/h2>\n\n\n\n<p>In 2019, while most were still theorizing about AI&#8217;s potential in engineering, Haubrock took decisive action. Under his leadership, the <a href=\"https:\/\/blogs.sw.siemens.com\/nx-design\/ai-cad\/\" data-type=\"link\" data-id=\"https:\/\/blogs.sw.siemens.com\/nx-design\/ai-cad\/\">world&#8217;s first AI-powered CAD system<\/a> emerged through the Command Predictor feature in Designcenter. The results spoke for themselves: an unprecedented 94% accuracy in predicting user actions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key innovations &amp; impact&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Command Predictor introduced in 2019&nbsp;<\/h3>\n\n\n\n<p>In the fast-paced world of engineering design, 2019 marked a turning point. The launch of Command Predictor wasn&#8217;t just another software update\u2014it was the moment when artificial intelligence truly began to understand the intricacies of engineering workflows. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/selectionprediction.gif\" alt=\"The shows the Artificial Intelligence backbone of Command Predictor\" class=\"wp-image-11925\"\/><\/figure>\n\n\n\n<p>The impact was immediate and profound. Engineers who had spent years memorizing complex command sequences suddenly found themselves working alongside an AI partner that spoke their language.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Selection Predictor<\/h3>\n\n\n\n<p>Building on this success, the Selection Predictor emerged as the next breakthrough, tackling one of CAD&#8217;s most persistent challenges\u2014complex geometry interaction.&nbsp;The 10 million clicks saved globally tells an impressive story, but it was more than that. It was about fundamentally transforming how engineers interact with their designs.<\/p>\n\n\n\n<p>Picture an architect working on a skyscraper design with hundreds of thousands of components. What once required painstaking manual selection now became as intuitive as having a conversation with the design itself.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voice Command Assistant&nbsp;<\/h3>\n\n\n\n<p>Then came the Voice Command Assistant, championed by Haubrock&#8217;s team. This tool brought the natural fluidity of human conversation to CAD interaction. This advancement was not limited to hands-free operation. It represented a shift toward making design technology more human-centric, accessible, and inclusive. Engineers were able to verbalize their design workflows, and the system could interpret both the spoken commands and the underlying design intent.&nbsp;<\/p>\n\n\n\n<p>In the past, this type of technology might have seemed like science fiction. Today, we are beginning to realize a future where design workflows resemble the interactive,<a href=\"https:\/\/blogs.sw.siemens.com\/nx-design\/inspired-by-j-a-r-v-i-s\/\" data-type=\"link\" data-id=\"https:\/\/blogs.sw.siemens.com\/nx-design\/inspired-by-j-a-r-v-i-s\/\"> voice-driven systems seen in the Iron Man films, such as J.A.R.V.I.S.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Breakthrough at enterprise scale&nbsp;<\/h2>\n\n\n\n<p>Perhaps most significantly, Haubrock has hinted at the development of custom machine learning models that could adapt to each organization&#8217;s unique needs. This enterprise-level approach would ensure that AI capabilities could be scaled according to specific business requirements, while maintaining the flexibility of <a href=\"https:\/\/blogs.sw.siemens.com\/nx-design\/using-nx-value-based-licensing-to-boost-your-ai-capabilities\/#section_5\" data-type=\"link\" data-id=\"https:\/\/blogs.sw.siemens.com\/nx-design\/using-nx-value-based-licensing-to-boost-your-ai-capabilities\/#section_5\">value-based licensing<\/a> models.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Usecase-Cluster-With-purpose_original-1024x576.png\" alt=\"\" class=\"wp-image-11927\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Usecase-Cluster-With-purpose_original-1024x576.png 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Usecase-Cluster-With-purpose_original-300x169.png 300w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Usecase-Cluster-With-purpose_original-768x432.png 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Usecase-Cluster-With-purpose_original-1536x864.png 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Usecase-Cluster-With-purpose_original-2048x1152.png 2048w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Usecase-Cluster-With-purpose_original-395x222.png 395w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/AI-Usecase-Cluster-With-purpose_original-900x506.png 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring real-world impact&nbsp;<\/h2>\n\n\n\n<p>Under Haubrock&#8217;s leadership, the numbers tell a compelling story. Beyond the 94% accuracy in command prediction and millions of saved clicks, organizations reported significant reductions in training time for new engineers and dramatic improvements in assembly operations efficiency. The integration of voice interactions has fundamentally changed how teams approach design tasks, leading to measurable productivity gains across the board.&nbsp;<\/p>\n\n\n\n<p>Haubrock&#8217;s vision continues to shape the future of CAD. His team is now focused on pushing the boundaries of automated design variation generation and <a href=\"https:\/\/newsroom.sw.siemens.com\/en-US\/nx-x-microsoft-azure\/\" data-type=\"link\" data-id=\"https:\/\/newsroom.sw.siemens.com\/en-US\/nx-x-microsoft-azure\/\" target=\"_blank\" rel=\"noopener\">enhanced cloud integration<\/a>, while continuously refining their intelligent assistance features.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The bottom line&nbsp;<\/h2>\n\n\n\n<p>Haubrock&#8217;s pioneering work in AI-powered CAD has set new standards for the industry. From reducing operational friction to enabling new creative possibilities, his innovations continue to shape how organizations approach design and engineering. &nbsp;<\/p>\n\n\n\n<p>For companies looking to stay competitive in an increasingly digital world, Haubrock&#8217;s innovations offer a clear path forward: embrace AI not just as a tool, but as a fundamental component of modern design processes.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Check out more episodes from the Executive Insights series<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Executive Insights with Bob Haubrock | Designcenter: The most comprehensive design solution\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Y7bkasBqwMY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Executive Insights with Bob Haubrock | Immersive Engineering\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TDFuuVgKG5w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to revolutionizing computer-aided design (CAD), few names stand out like Bob Haubrock. His groundbreaking integration of artificial&#8230;<\/p>\n","protected":false},"author":85609,"featured_media":11928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[81,162],"tags":[550,3,6755,6764,501,533,4],"industry":[],"product":[304,1817],"coauthors":[676],"class_list":["post-11924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-learning-resources","tag-artificial-intelligence","tag-cad","tag-designcenter","tag-executive-insights","tag-nx","tag-nxmakesitreal","tag-product-design","product-nx","product-nx-x"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/2\/2025\/06\/Blog_Header_AI.png","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/11924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/users\/85609"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/comments?post=11924"}],"version-history":[{"count":4,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/11924\/revisions"}],"predecessor-version":[{"id":11944,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/posts\/11924\/revisions\/11944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/media\/11928"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/media?parent=11924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/categories?post=11924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/tags?post=11924"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/industry?post=11924"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/product?post=11924"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/nx-design\/wp-json\/wp\/v2\/coauthors?post=11924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}