{"id":692,"date":"2014-02-27T10:57:06","date_gmt":"2014-02-27T18:57:06","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Siemens-PLM-Corporate-Blog\/Training-the-next-generation-of-technical-rock-stars\/ba-p\/335206"},"modified":"2026-03-26T11:29:06","modified_gmt":"2026-03-26T15:29:06","slug":"training-the-next-generation-of-technical-rock-stars","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/news\/training-the-next-generation-of-technical-rock-stars\/","title":{"rendered":"Training the next generation of technical rock stars"},"content":{"rendered":"

\"Steve
<\/P>

\u201cIt\u2019s up to us to create the thrill about being the next<\/EM> technical rock star<\/I><\/B>.\u201d

\u2013 Steve Bashada, VP of  Industries, Siemens PLM Software<\/BLOCKQUOTE>
\"A

Those words echoed through more than 430,000 square feet of manufacturing last week and struck a chord with an audience assembled to discuss manufacturing\u2019s software revolution.

The audience of academic, industry and government leaders met in one of Siemens\u2019 oldest manufacturing plants in the world in Norwood, Ohio. Originally built in 1898, today it produces large motors like those used on Amtrak trains<\/A> and the Keystone XL pipeline.

It has an interesting history including producing wartime supplies. More recently in 2007, Siemens invested more than $30 million to modernize the plant. Parts used to travel more than six miles through the factory during motor assembly. Now they only travel two miles. The two-year return on that investment included expanding capacity 50 percent, increasing productivity by 42 percent and cutting energy consumption by 40 percent. The plant is currently undergoing another multimillion dollar investment in new equipment to develop larger motors.

There are 30 CAD software users (one pictured above) who design motors with NX software at this plant. About 150 workers access Teamcenter, most of which are on the factory floor bringing up reference files for manufacturing. <\/SPAN>

So the setting was appropriate for a conversation about software\u2019s role in the U.S. manufacturing resurgence and how we can equip the future workforce with the right skills. The Atlantic<\/A> hosted this \u201cBuilding the Future\u201d discussion. Siemens underwrote the event and announced a new in-kind software grant to Cincinnati State Technical and Community College<\/A>.

Here is a video summary with highlights from the executives who presented at the event: