{"id":396,"date":"2014-11-20T13:55:05","date_gmt":"2014-11-20T21:55:05","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Siemens-PLM-Corporate-Blog\/What-Can-Better-PLM-Do-For-You\/ba-p\/335296"},"modified":"2026-03-26T11:29:03","modified_gmt":"2026-03-26T15:29:03","slug":"what-can-better-plm-do-for-you","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/news\/what-can-better-plm-do-for-you\/","title":{"rendered":"What Can Better PLM Do For You?"},"content":{"rendered":"<p><P>\u201cI want it, and I want it now!\u201d<BR \/><BR \/>You may have heard these words come out of your child\u2019s mouth at one point or another, or perhaps your inner child has stamped its foot while snarling this phrase. Whatever the case may be, the fact remains that we live in a culture of now.<BR \/><BR \/><IMG class=\"alignright size-medium wp-image-18672\" src=\"http:\/\/community.plm.automation.siemens.com\/legacyfs\/online\/wordpress\/images\/2014\/11\/Nissan-Qashqai-with-NX-CAD-300x236.jpg\" alt=\"Nissan Qashqai with NX CAD\" width=\"300\" height=\"236\" \/>The ever increasing speed at which technology improves and changes has conditioned society to want new and improved products sooner. While we may not always express our wants in such a straightforward and demanding way, the expectation is there.<BR \/><BR \/>\u201cThe development lifecycle at <a title=\"Nissan\" href=\"http:\/\/www.nissanusa.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Nissan<\/A> is being shortened all the time,\u201d Nissan senior engineer Ian Keen says. \u201cCustomer demands are ever increasing.\u201d<BR \/><BR \/>This phenomenon is not unique to Nissan. Anyone familiar with the <a title=\"Automotive Industry Solutions\" href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/automotive-transportation\/index.cfm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">automotive industry<\/A> should recognize it as a growing trend. But what can you do to ensure your company will rise to meet these challenges?<BR \/><BR \/>Nissan saw the answer was to improve&nbsp;their PLM solution, says vice president of Nissan vehicle design and development in Europe, David Moss.<BR \/><BR \/>\u201cThrough our collaboration with Siemens and <a title=\"NX by Siemens PLM Software\" href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/nx\/for-simulation\/thermal-analysis\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NX<\/A> and <a title=\"Teamcenter by Siemens PLM Software\" href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/teamcenter\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Teamcenter<\/A>, we\u2019ve been able to develop our vehicles to achieve our goals,\u201d David adds.<BR \/><BR \/>In developing the <a title=\"Nissan Qashqai\" href=\"http:\/\/www.nissan.co.uk\/GB\/en\/vehicle\/crossovers\/new-qashqai.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">new Qashqai<\/A>, Nissan engineers were able to set a record for emissions by using <a title=\"NX CAE by Siemens PLM Software\" href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/nx\/for-simulation\/thermal-analysis\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NX CAE<\/A> to eliminate unnecessary weight in the vehicle.<BR \/><BR \/>\u201cWe set a target of 99 grams of CO2, something that had never been achieved in a vehicle of this size before,\u201d says David. \u201cWe were able to use the advanced simulation tools [in NX] to optimize our design.\u201d<BR \/><BR \/>Of course, you must first have a design in order to be able to optimize it. That\u2019s where <a title=\"NX CAD by Siemens PLM Software\" href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/nx\/for-design\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NX CAD<\/A> comes into play. Nissan designers were able to reduce data creation time by 20% because they were able to use existing designs from their studio in Padddington.<BR \/><BR \/>Nissan also used <A href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/teamcenter\/\" rel=\"nofollow noopener noreferrer\">Teamcenter<\/A> to work in real time with team members from around the globe. Another effect of increasing technology is the shrinking world phenomenon: People and corporations are becoming more and more global as ease of collaboration and communication increases.<BR \/><BR \/>\u201cMany of our teams are geographically dispersed, be it in different locations across the U.K. or even globally in Japan,\u201d says David. \u201cEverybody could work on the same data, and we could really speed up our development and get the answers we needed much quicker.\u201d<BR \/><BR \/>Watch the entire case study video here to learn more on the new <a title=\"Nissan Qashqai\" href=\"http:\/\/www.nissan.co.uk\/GB\/en\/vehicle\/crossovers\/new-qashqai.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Nissan Qashqai<\/A> made possible with Siemens\u2019 <a title=\"NX by Siemens PLM Software\" href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/nx\/index.shtml\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">NX<\/A> and <a title=\"Teamcenter by Siemens PLM Software\" href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/teamcenter\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Teamcenter<\/A>.<BR \/><BR \/><A title=\"Nissan Qashqai &amp; Siemens PLM Software\" href=\"http:\/\/youtu.be\/mpwASlTrCM0\" rel=\"nofollow noopener noreferrer\">Video Case Study: Nissan Qashqai and Siemens PLM<\/A><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cI want it, and I want it now!\u201d    You may have heard these words come out of your child\u2019s mouth at one point or another, or perhaps your inner child has stamped its foot while snarling this phrase. &#8230;<\/p>\n","protected":false},"author":53799,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"product":[226,326],"coauthors":[],"class_list":["post-396","post","type-post","status-publish","format-standard","hentry","category-news","product-nx","product-teamcenter"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/users\/53799"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/comments?post=396"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/396\/revisions"}],"predecessor-version":[{"id":397,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/396\/revisions\/397"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/media?parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/categories?post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/tags?post=396"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/industry?post=396"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/product?post=396"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/coauthors?post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}