{"id":1586,"date":"2011-04-11T16:30:32","date_gmt":"2011-04-11T23:30:32","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Siemens-PLM-Corporate-Blog\/Hannover-Messe-Recap\/ba-p\/334630"},"modified":"2026-03-26T11:10:00","modified_gmt":"2026-03-26T15:10:00","slug":"hannover-messe-recap","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/news\/hannover-messe-recap\/","title":{"rendered":"Hannover Messe Recap"},"content":{"rendered":"<p><P><A title=\"SiemensHannoverPLM040411-9596 by Siemens PLM Software, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/31274959@N08\/5591842961\/\" rel=\"nofollow noopener noreferrer\"><IMG src=\"http:\/\/farm6.static.flickr.com\/5225\/5591842961_c95bebbcc4.jpg\" alt=\"SiemensHannoverPLM040411-9596\" width=\"500\" height=\"333\" \/><\/A><BR \/><BR \/><EM>Photo courtesy of our Siemens PLM Germany team via <a href=\"http:\/\/www.flickr.com\/photos\/31274959@N08\/sets\/72157626434698204\/with\/5592484630\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Flickr<\/A><\/EM><BR \/><BR \/>If you were like me last week, you weren&#8217;t physically at <a href=\"http:\/\/www.industry.siemens.com\/topics\/global\/en\/fairs\/hannover-messe\/Pages\/default.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Hannover Messe<\/A>. But thanks to modern technology, aka social media, you could follow major highlights and participate in the online conversation. You can still see <a href=\"http:\/\/summarizr.labs.eduserv.org.uk\/?hashtag=hannovermesse11\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">some of the 1,277 tweets<\/A> (and that was before they changed the Twitter hashtag in the middle of the conference!). Or just review my highlights below ;-).<BR \/><BR \/><!--more-->Dr. Siegfried Russwurm, CEO of Siemens&#8217; Industry Sector (which includes the Siemens PLM Software business unit), spoke at a press conference about the industrial IT revolution and some changes the sector is making to address vertical needs. See the press release issued last week: <a href=\"http:\/\/www.siemens.com\/press\/en\/pressrelease\/index.php?content%5B%5D=industry&amp;content%5B%5D=automation&amp;content%5B%5D=motion&amp;content%5B%5D=energy&amp;content%5B%5D=building&amp;content%5B%5D=solution&amp;content%5B%5D=mobility&amp;content%5B%5D=osram&amp;tag=2011-04-Hannovermesse&amp;date-1-dd=01&amp;date-1-mm=01&amp;date-1=2011&amp;date-2-dd=05&amp;date-2-mm=04&amp;date-2=2011&amp;intern=1\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Siemens Industry Sector focuses its growth agenda on industrial customers<\/A>. You can also view his slides on Siemens <a href=\"http:\/\/www.siemens.com\/press\/pool\/de\/events\/2011\/industry\/2011-04-hannovermesse\/pk-hmi-2011-e.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">industrial software and vertical expertise<\/A> (PDF). He noted that the market for industrial software is growing at 8 percent annually and that Siemens has strengthened its offerings through acquisitions, such as UGS. See slide 9 for a good pictorial on the convergence of the real and digital worlds of manufacturing. Several of our PLM use cases are on slide 11.<BR \/><BR \/>Last week, our big announcement was <a href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/products\/teamcenter\/teamcenter-mobility\/index.shtml\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Teamcenter Mobility to provide PLM for iPad<\/A> users. While we had good feedback from beta customers and some editors\/analysts who gave it an early look, I found the live customer feedback over Twitter intriguing. <a href=\"http:\/\/blog.industrysoftware.automation.siemens.com\/blog\/2010\/06\/22\/interview-with-rick-stavanja\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><\/A><BR \/><BR \/><a href=\"http:\/\/blog.industrysoftware.automation.siemens.com\/blog\/2010\/06\/22\/interview-with-rick-stavanja\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Rick Stavanja<\/A> of Wagstaff Engineering noted:<BR \/><\/P><BLOCKQUOTE><a href=\"http:\/\/twitter.com\/stavanja\/statuses\/55742645263273984\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;initiating processes such as ECOs &amp; Redtags from the shop floor into Tc (Teamcenter) would be huge for us.&#8221;<\/A><\/BLOCKQUOTE><BR \/><a href=\"http:\/\/blog.industrysoftware.automation.siemens.com\/blog\/2010\/07\/06\/carl-fink-of-lockheed-martin-at-plm-connection\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Carl Fink<\/A> of Lockheed Martin noted:<BR \/><BLOCKQUOTE><a href=\"http:\/\/twitter.com\/cjfruns\/statuses\/55289479103135744\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">&#8220;Very timely on the iPad app! I&#8217;m leading a project 2 eliminate 2D dwgs and  deliver 3D engrng with TVE to the shop floor. Need it!&#8221;<\/A><\/BLOCKQUOTE><BR \/>Here&#8217;s a short video on the Teamcenter Mobility app taken at Hannover with our own Thorsten Elsen.<BR \/><BR \/><IFRAME width=\"425\" height=\"355\" src=\"https:\/\/www.youtube.com\/v\/oaDGI_KY-Sc\"><\/IFRAME><BR \/><BR \/>You can find out more in this <a href=\"http:\/\/www.slideshare.net\/SiemensPLM\/teamcenter-mobility-overview-presentaton\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Teamcenter Mobility overview presentation<\/A>.<BR \/><BR \/>The official Hannover Messe event website has a <a href=\"http:\/\/www.hannovermesse.de\/en\/about-the-trade-show\/facts-figures\/hannover-messe-2011\/end-of-show-report-2011\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">summary of the key facts and figures<\/A>, noting attendance hit 230,000. I could tell from the tweeting from my colleagues at <a href=\"http:\/\/twitter.com\/siemens_energy\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Siemens Energy<\/A> that energy was an important topic this year. It was nice to see some  of the automation technology highlights that enable energy savings. You might find this video from the event that shows some of the solutions we&#8217;ll see in the future to address sustainable cities through effective energy and automation technologies.<BR \/><BR \/><IFRAME width=\"425\" height=\"355\" src=\"https:\/\/www.youtube.com\/v\/ZZLsU_vP354\"><\/IFRAME><BR \/><BR \/>The last video I wanted to share is on virtual commissioning. You may also recognize the guy in this video.<BR \/><BR \/><IFRAME width=\"425\" height=\"355\" src=\"https:\/\/www.youtube.com\/v\/srhKwJzMJmM\"><\/IFRAME><BR \/><BR \/>That&#8217;s our own blogger Markus Erlmann. Markus is in a new role  supporting the deployment of Siemens PLM technology throughout Siemens.  That&#8217;s worth a blog post of its own so stay tuned.<BR \/><BR \/>I kept up to speed last week via a <a href=\"http:\/\/www.industry.siemens.com\/topics\/global\/en\/fairs\/hannover-messe\/newsroom\/Pages\/Default.aspx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Siemens social media newsroom<\/A>. Let me know if you find this kind of social media aggregation useful or what you&#8217;d like to see in the future. And finally, if you missed our blog posts:<BR \/><UL><BR \/>\t<LI><A title=\"Permanent Link to Hannover Messe: It\u2019s All Ball Bearings\" rel=\"bookmark nofollow noopener noreferrer\" href=\"https:\/\/blogs.plm.automation.siemens.com\/..\/blog\/2011\/04\/04\/hannover-messe-its-all-ball-bearings\/\">Hannover Messe: It\u2019s All Ball Bearings<\/A><\/LI><BR \/>\t<LI><A title=\"Teamcenter Goes Mobile\" href=\"https:\/\/blogs.plm.automation.siemens.com\/..\/blog\/2011\/04\/05\/teamcenter-goes-mobile\/\" rel=\"nofollow noopener noreferrer\">Teamcenter Goes Mobile<\/A><\/LI><BR \/>\t<LI><A title=\"Everyone wants to be free\" href=\"https:\/\/blogs.plm.automation.siemens.com\/..\/blog\/2011\/04\/05\/everyone-wants-to-be-free\/\" rel=\"nofollow noopener noreferrer\">Everyone wants to be free<\/A><\/LI><BR \/><\/UL><BR \/>So that&#8217;s what I saw and heard online last week. Share any comments on what you found interesting.<BR \/><BR \/>&#8211; Dora<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo courtesy of our Siemens PLM Germany team via Flickr    If you were like me last week, you weren&#8217;t physically at Hannover Messe. But thanks to modern technology, aka social media, you could foll&#8230;<\/p>\n","protected":false},"author":61893,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"product":[],"coauthors":[],"class_list":["post-1586","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/users\/61893"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/comments?post=1586"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1586\/revisions"}],"predecessor-version":[{"id":1587,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1586\/revisions\/1587"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/media?parent=1586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/categories?post=1586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/tags?post=1586"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/industry?post=1586"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/product?post=1586"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/coauthors?post=1586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}