{"id":1414,"date":"2012-09-06T16:58:47","date_gmt":"2012-09-06T23:58:47","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Siemens-PLM-Corporate-Blog\/Forget-About-Design-Intent-and-Just-Design\/ba-p\/334994"},"modified":"2026-03-26T11:32:29","modified_gmt":"2026-03-26T15:32:29","slug":"forget-about-design-intent-and-just-design","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/news\/forget-about-design-intent-and-just-design\/","title":{"rendered":"Forget About Design Intent and Just Design"},"content":{"rendered":"<p><P>One of the reasons customers are always willing to speak on our behalf at the Annual Analyst Conference is their success (based on our technology) is clear and measurable. On Day 2, we provided a deeper dive into each of our product lines and one of the most passionate presentations.<BR \/><BR \/>Ricardo Espinosa,&nbsp;R&amp;D engineering manager,&nbsp;from furniture manufacturer <a href=\"http:\/\/www.kimball.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kimball<\/A> spoke about his use ofSolid Edge and synchronous technology. His responsibilities include developing and implementing new materials and technologies.&nbsp;I caught up with him after his presentation today.<BR \/><BR \/><IFRAME width=\"425\" height=\"355\" src=\"https:\/\/www.youtube.com\/v\/Uf057m6n9T4?hd=1\"><\/IFRAME><BR \/><BR \/>His presentation resulted in some positive Twitter response:<BR \/><BR \/><A rel=\"attachment wp-att-12290 nofollow noopener noreferrer\" href=\"http:\/\/blog.industrysoftware.automation.siemens.com\/blog\/2012\/09\/06\/forget-about-design-intent-and-just-design\/ricardo\/\"><IMG class=\"alignleft size-medium wp-image-12290\" src=\"http:\/\/community.plm.automation.siemens.com\/legacyfs\/online\/wordpress\/images\/2012\/09\/Ricardo-300x79.jpg\" alt=\"\" width=\"300\" height=\"79\" \/><\/A><BR \/><BR \/><A rel=\"attachment wp-att-12292 nofollow noopener noreferrer\" href=\"http:\/\/blog.industrysoftware.automation.siemens.com\/blog\/2012\/09\/06\/forget-about-design-intent-and-just-design\/ricardo2-2\/\"><IMG class=\"alignleft size-medium wp-image-12292\" src=\"http:\/\/community.plm.automation.siemens.com\/legacyfs\/online\/wordpress\/images\/2012\/09\/Ricardo21-300x80.jpg\" alt=\"\" width=\"300\" height=\"80\" \/><\/A><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the reasons customers are always willing to speak on our behalf at the Annual Analyst Conference is their success (based on our technology) is clear and measurable. On Day 2, we provided a dee&#8230;<\/p>\n","protected":false},"author":61937,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[102,1],"tags":[],"industry":[],"product":[319],"coauthors":[],"class_list":["post-1414","post","type-post","status-publish","format-standard","hentry","category-events","category-news","product-solid-edge"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/users\/61937"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/comments?post=1414"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1414\/revisions"}],"predecessor-version":[{"id":1415,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1414\/revisions\/1415"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/media?parent=1414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/categories?post=1414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/tags?post=1414"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/industry?post=1414"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/product?post=1414"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/coauthors?post=1414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}