{"id":1404,"date":"2009-10-29T17:36:38","date_gmt":"2009-10-30T00:36:38","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Siemens-PLM-Corporate-Blog\/Dassault-IBM-News\/ba-p\/334148"},"modified":"2026-03-26T11:07:59","modified_gmt":"2026-03-26T15:07:59","slug":"dassault-ibm-news","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/news\/dassault-ibm-news\/","title":{"rendered":"Dassault\/IBM News"},"content":{"rendered":"<p><P><\/P><P>A few folks have asked me what I think of the <A href=\"http:\/\/perspectives.3ds.com\/2009\/10\/27\/blue-ribbon-deal-for-dassault-systemes\/\" rel=\"nofollow noopener noreferrer\">Dassault\/IBM announcement<\/A> earlier this week. So I thought I\u2019d share some thoughts here and answer any questions you might have.<\/P>  <P>The first question is what do we think of this announcement. After reading through the <A href=\"http:\/\/a2.media.3ds.com\/company\/news-media\/press-releases-detail\/release\/-94cf2faf1d\/single\/2320\/?cHash=1eedbcc1cd\" rel=\"nofollow noopener noreferrer\">press release<\/A>, it seems what they\u2019re really announcing is the next logical step in their relationship, which has changed over the years. <\/P>  <P>The next question is how it affects our relationship with IBM. You may remember we announced an <A href=\"http:\/\/siemens.pmhclients.com\/index.php\/site\/comments\/tony-affuso-on-ibm-siemens-plm-agreement\/\" rel=\"nofollow noopener noreferrer\">expanded alliance in June<\/A> emphasizing Teamcenter\u2019s preconfiguration with the IBM blue stack of technology. From what I can tell it doesn\u2019t \u2013 and in fact it probably helps. As one analyst put it this levels \u201cthe playing field.\u201d <\/P>  <P>The interesting part for me is that over the past few years we\u2019ve made a concerted effort to grow our indirect sales channel, signing many new partners (such as <A href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/about_us\/newsroom\/press\/press_release.cfm?Component=83169&amp;ComponentTemplate=822\" rel=\"nofollow noopener noreferrer\">Rand<\/A>) and <A href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/about_us\/newsroom\/press\/press_release.cfm?Component=58218&amp;ComponentTemplate=822\" rel=\"nofollow noopener noreferrer\">focusing on helping partners become more productive.<\/A> When I came back to this company four years ago it was the beginning of a <A href=\"http:\/\/www.plm.automation.siemens.com\/en_us\/about_us\/newsroom\/press\/press_release.cfm?Component=25494&amp;ComponentTemplate=822\" rel=\"nofollow noopener noreferrer\">whole new channel expansion effort<\/A>. It appears Dassault is going the other direction. Who\u2019s to say which way is best. Time will have to tell. There are challenges to both. We\u2019ve always had a strong, integrated services division and now Dassault will too.<\/P>  <P>The good news for customers is that it removes any conflict of interest for the IBM PLM personnel we work with. In the past they were restricted from pursuing named Dassault accounts. So it should&nbsp; enable more competition in those accounts, which is a good thing for customers. <\/P>  <P>I think this announcement also shows IBM\u2019s committed to being a PLM advisor that is not dependent on a single PLM vendor.&nbsp; <\/P>  <P>Those are just my thoughts but you may want to check out more of what media &amp; analysts are saying:<\/P>  <P><A href=\"http:\/\/www.designnews.com\/article\/366874-Dassault_to_Acquire_IBM_s_PLM_Sales_And_Consulting_Arm.php\" rel=\"nofollow noopener noreferrer\">Beth Stackpole<\/A> notes: \u201cWhile the IBM\/Dassault partnership was never exclusive, the proposed sale will give IBM more opportunity to offer consulting and integration services around other PLM offerings. In June, IBM took some key steps toward that scenario with the announcement of <A href=\"http:\/\/www.designnews.com\/article\/307017-IBM_and_Siemens_Partner_around_Enterprise_PLM.php\" rel=\"nofollow noopener noreferrer\">a deal with Siemens PLM Software<\/A> on a set of PLM applications and consulting offerings based on Siemens&#8217; Teamcenter platform and IBM&#8217;s middleware and service-oriented architecture (SOA) framework.\u201d<\/P>  <P><A href=\"http:\/\/tech-clarity.com\/clarityonplm\/2009\/dassault-systemes-ibm-plm-acquisition-ecosystem\/\" rel=\"nofollow noopener noreferrer\">Jim Brown of Tech-Clarity<\/A> blogged: \u201cIBM customers may be using DS solutions, or they could be using software from <A href=\"http:\/\/www.siemens.com\/plm\" rel=\"nofollow noopener noreferrer\">Siemens<\/A>, <A href=\"http:\/\/www.ptc.com\/\" rel=\"nofollow noopener noreferrer\">PTC<\/A>, or others. So IBM has developed relationships with these PLM companies. This is just the natural way of things in a multi-vendor market, and it is probably the most beneficial relationship for DS and IBM customers\u2026<STRONG>PLM is still very strategic to IBM<\/STRONG>. But directly selling and servicing PLM software from one vendor no longer makes sense\u2026\u201d<\/P>  <P><A href=\"http:\/\/www.schnitgercorp.com\/SC\/Hot_Topics\/Entries\/2009\/10\/27_The_DS_IBM_deal_changes_the_PLM_sector.html\" rel=\"nofollow noopener noreferrer\">Monica Schnitger of Schnitger Corp<\/A>. blogged: \u201cFor IBM, the sale of the PLM business is probably just a natural part of their business expansion and contraction. Their history with DS has, at times, been harmonious and, at others, fractious. \u2026 Too, IBM inked a technology pact with Siemens earlier this year that raised questions about its commitment to DS. All said, IBM can now focus its resources on partners that may be less contentious and technology areas that it sees as having greater potential\u2026\u201d<\/P>  <P><A href=\"http:\/\/twitter.com\/bradholtz\" rel=\"nofollow noopener noreferrer\">Brad Holtz of Cyon Research tweeted<\/A>: \u201cDS gets a great price. Siemens and PTC get a level playing field. Customers get direct relationship. IBM focus on PLM areas with &gt; growth\u201d and <A href=\"http:\/\/cofes.com\/Blogs\/tabid\/272\/EntryId\/250\/Dassault-Systemes-to-Acquire-IBMs-PLM-Business-Unit.aspx\" rel=\"nofollow noopener noreferrer\">blogged<\/A>: \u201cSiemens PLM Software and PTC, long envious of the IBM-Dassault Systemes marriage, wish the former couple their best, but are likely to be thrilled at the opportunity to interact with an unconflicted IBM\u2026.Customers of the former couple are expected to rejoice at the clarity that the new situation brings.\u201d<\/P>  <P><A href=\"http:\/\/www.deskeng.com\/virtual_desktop\/?p=831\" rel=\"nofollow noopener noreferrer\">Ken Wong, Desktop Engineering<\/A> reported: Beside simplifying the customer acquisition and retention process, DS can soon exercise greater control over its large accounts, which IBM now handles for the company. The transfer of the sales team to DS is expected to let IBM concentrate on providing PLM consulting and integration services, the domains Big Blue is best equipped to tackle. It also leaves IBM free to resell PLM products from DS\u2019 rivals, if it chooses to.<\/P>  <P>And in case you missed it in June, here is a blog post and video of one of our customers, <A href=\"http:\/\/siemens.pmhclients.com\/index.php\/site\/comments\/ibm-on-ibm-siemens-plm-agreement\/\" rel=\"nofollow noopener noreferrer\">Tano Maenza, who is director of program management office for PLM implementations at Emerson.<\/A> He noted how they work with a combined Siemens PLM-IBM team.<\/P>  <P>Feel free to share any of your questions in the comments and I\u2019ll do my best to get you answers.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few folks have asked me what I think of the Dassault\/IBM announcement earlier this week. So I thought I\u2019d share some thoughts here and answer any questions you might have.    The first question is &#8230;<\/p>\n","protected":false},"author":61893,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"product":[],"coauthors":[],"class_list":["post-1404","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/users\/61893"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/comments?post=1404"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1404\/revisions"}],"predecessor-version":[{"id":1405,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1404\/revisions\/1405"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/media?parent=1404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/categories?post=1404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/tags?post=1404"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/industry?post=1404"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/product?post=1404"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/coauthors?post=1404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}