{"id":1344,"date":"2011-03-14T18:20:45","date_gmt":"2011-03-15T01:20:45","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Siemens-PLM-Corporate-Blog\/Fueling-Innovation\/ba-p\/334610"},"modified":"2026-03-26T11:07:18","modified_gmt":"2026-03-26T15:07:18","slug":"fueling-innovation","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/news\/fueling-innovation\/","title":{"rendered":"Fueling Innovation"},"content":{"rendered":"<p><P><A title=\"Mathias Boehmisch, AFCC by Siemens PLM Software, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/31274959@N08\/5527587584\/\" rel=\"nofollow noopener noreferrer\"><IMG src=\"http:\/\/farm6.static.flickr.com\/5179\/5527587584_b75a24d675.jpg\" alt=\"Mathias Boehmisch, AFCC\" width=\"443\" height=\"500\" \/><\/A><BR \/><BR \/>Mathias Boehmisch, manager of design services and configurationmanagement at the <a href=\"http:\/\/www.afcc-auto.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Automotive Fuel Cell Cooperation<\/A> (AFCC), attended last week&#8217;s <a href=\"http:\/\/blog.industrysoftware.automation.siemens.com\/blog\/tag\/innovation-summit\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Innovation Leadership Summit<\/A>. As the fuel center of excellence for Daimler and Ford, the AFCC develops next-generation technology for zero-emission automobiles. AFCC works with Siemens PLM on CAD integration, project portfolio management, process innovation and collaboration.<!--more--> Mathias notes one of AFCC&#8217;s challenges is driving faster, efficient and productive innovation. He believes that leaders should look at innovation from a broader context than efficiency.<BR \/><\/P><BLOCKQUOTE>\u201cDo we have innovative products? Do we drive innovation? Everything else is downstream. If you are losing [innovation] as your core business value, you will be doomed at some point.\u201d<\/BLOCKQUOTE><BR \/>He shares more from the event in this video:<BR \/><BR \/><IFRAME width=\"425\" height=\"355\" src=\"https:\/\/www.youtube.com\/v\/t3Ec49dihv0\"><\/IFRAME><BR \/><BR \/><EM>&#8211; Branco Liu<\/EM><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mathias Boehmisch, manager of design services and configurationmanagement at the Automotive Fuel Cell Cooperation (AFCC), attended last week&#8217;s Innovation Leadership Summit. As the fuel center of exce&#8230;<\/p>\n","protected":false},"author":61893,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"product":[],"coauthors":[],"class_list":["post-1344","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/users\/61893"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/comments?post=1344"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1344\/revisions"}],"predecessor-version":[{"id":1345,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1344\/revisions\/1345"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/media?parent=1344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/categories?post=1344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/tags?post=1344"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/industry?post=1344"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/product?post=1344"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/coauthors?post=1344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}