{"id":1056,"date":"2013-06-24T22:36:48","date_gmt":"2013-06-25T05:36:48","guid":{"rendered":"https:\/\/blogs.plm.automation.siemens.com\/t5\/Siemens-PLM-Corporate-Blog\/The-right-kind-of-crazy-Extreme-design-on-the-way-to-Mars-and\/ba-p\/335128"},"modified":"2026-03-26T11:31:41","modified_gmt":"2026-03-26T15:31:41","slug":"the-right-kind-of-crazy-extreme-design-on-the-way-to-mars-and-beyond","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/news\/the-right-kind-of-crazy-extreme-design-on-the-way-to-mars-and-beyond\/","title":{"rendered":"The right kind of crazy:  Extreme design on the way to Mars and beyond"},"content":{"rendered":"<p><P><EM>This guest blog post is by&nbsp;<a title=\"John Fox Twitter\" href=\"https:\/\/twitter.com\/johnhfox\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">John Fox<\/A>,&nbsp;&nbsp;VP of Marketing for Mainstream Engineering, Siemens PLM Software<\/EM><BR \/><BR \/><STRONG>An interview with Adam Steltzner, Lead Landing Engineer of NASA&#8217;s Mars Science Laboratory Curiosity Rover Project<\/STRONG><BR \/><BR \/><A href=\"http:\/\/blog.industrysoftware.automation.siemens.com\/blog\/2013\/06\/24\/the-right-kind-of-crazy-extreme-design-on-the-way-to-mars-and-beyond\/adam\/\" rel=\"attachment wp-att-15802 nofollow noopener noreferrer\"><IMG class=\"alignleft size-thumbnail wp-image-15802\" style=\"margin: 10px\" src=\"http:\/\/community.plm.automation.siemens.com\/legacyfs\/online\/wordpress\/images\/2013\/06\/Adam-100x150.jpg\" alt=\"\" width=\"100\" height=\"150\" \/><\/A><BR \/><BR \/><A href=\"http:\/\/www.solidedgeu.com\/\" rel=\"nofollow noopener noreferrer\">Solid Edge University 2013<\/A> gets underway today.&nbsp; In tomorrow\u2019s general sessions, we have two great keynote speakers \u2013 Adam Steltzner, Lead Landing Engineer of NASA\u2019s Mars Science Laboratory Curiosity Rover Project and Bernard Amadei, Founder, Engineers Without Borders \u2013 USA.<BR \/>In <A href=\"http:\/\/blog.industrysoftware.automation.siemens.com\/blog\/2013\/06\/21\/engineering-and-design-for-the-other-90\/\" rel=\"nofollow noopener noreferrer\">my last post<\/A>, I introduced Bernard Amadei.&nbsp; Now, here\u2019s Adam:<BR \/><BR \/><STRONG>Solid Edge University is shaping up to be the biggest Solid Edge user event ever.&nbsp; And your participation has generated a lot of interest.&nbsp; Without giving too much away, what is your keynote presentation about?&nbsp;<\/STRONG><BR \/><BR \/><!--more--><BR \/><\/P><BLOCKQUOTE>My talk is entitled, &#8220;The right kind of crazy:&nbsp; Extreme design on the way to Mars and beyond&#8221; How does one land the biggest rover ever sent to another planet?It takes some innovation and the capacity to design what we can imagine.I will be taking folks through what we did and why we did it.&nbsp; I\u2019ll also explain the origin of the phrase \u201cthe right kind of crazy.\u201d&nbsp; By the way, I\u2019m glad to learn that a colleague of mine, Darlene Lee, will be keynoting at the <A href=\"http:\/\/www.femapsymposium.com\/\" rel=\"nofollow noopener noreferrer\">Femap Symposium<\/A> on Thursday.<\/BLOCKQUOTE><BR \/><STRONG>You have an interesting personal story.&nbsp; What were some of the biggest challenges you\u2019ve had to overcome to get to where you are today?&nbsp;<\/STRONG><BR \/><BLOCKQUOTE>Well, I wasn&#8217;t a very good student in high school, in fact I barely graduated.I was more interested in playing rock and roll and hoping to become a rock star.My greatest challenge was when I started in college and I was struggling to just keep up.It was a couple of very hard years for me before things started to click.<\/BLOCKQUOTE><BR \/><STRONG>People come to Solid Edge University to acquire new skills. But it\u2019s also an event where they can get inspired.&nbsp; As an engineer, what is it about going to work every day that keeps you inspired?&nbsp; When tackling a tough design project what are your greatest sources of inspiration?<\/STRONG><BR \/><BLOCKQUOTE>I think I am most inspired by the tremendous people I get to work with.I find that the closer I look, the more I find slivers of greatness in so many people I get to work with.<\/BLOCKQUOTE><BR \/><STRONG>Thanks, Adam.&nbsp; We\u2019re looking forward your keynote tomorrow.<\/STRONG><BR \/><BR \/>For those of you who are attending Solid Edge University this week, here are a few links to help you get the most out of the event:<BR \/><UL><BR \/>\t<LI>Review the latest <A href=\"http:\/\/www.solidedgeu.com\/assets\/docs\/seu2013agenda_handout.pdf\" rel=\"nofollow noopener noreferrer\">agenda grid<\/A> and the full list of <A href=\"http:\/\/www.solidedgeu.com\/speakers\" rel=\"nofollow noopener noreferrer\">speaker bios<\/A> and <A href=\"http:\/\/www.solidedgeu.com\/courses\" rel=\"nofollow noopener noreferrer\">session abstracts<\/A>.&nbsp; If you add up the number of speakers and sessions, you\u2019ll see that the event has more than doubled in size when compared to last year\u2019s event in Nashville.<\/LI><BR \/>\t<LI>Extend your learning with these special add-on tracks.&nbsp; You\u2019ll be able to sign up on-site: <A href=\"http:\/\/www.solidedgeu.com\/design-management-workshop\" rel=\"nofollow noopener noreferrer\">Design Management Workshop:&nbsp; Implementing Insight and Solid Edge SP <\/A>&nbsp;(June 27&nbsp; 8:00am \u2013 5:00pm&nbsp; $195.00), and <A href=\"http:\/\/www.femapsymposium.com\/\" rel=\"nofollow noopener noreferrer\">Femap Symposium 2013<\/A> (June 26&nbsp; 6:00pm -8:00pm and June 27 8:00am \u2013 5:00pm&nbsp; $245.00)<\/LI><BR \/>\t<LI>Get involved in the <A href=\"http:\/\/www.solidedgeu.com\/product-showcase\" rel=\"nofollow noopener noreferrer\">Solid Edge Product Showcase<\/A>. This is a great way to show off your product designs, and an easy way to win an iPad mini.<\/LI><BR \/>\t<LI>Sign up for a <A href=\"http:\/\/www.solidedgeu.com\/tours\" rel=\"nofollow noopener noreferrer\">Cincinnati tour<\/A>.<\/LI><BR \/>\t<LI>And, just in case you need them, here are <A href=\"http:\/\/nkycc.com\/directions\" rel=\"nofollow noopener noreferrer\">driving directions<\/A> to the convention center.<\/LI><BR \/><\/UL><BR \/>Solid Edge. Design Better.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guest blog post is by&nbsp;John Fox,&nbsp;&nbsp;VP of Marketing for Mainstream Engineering, Siemens PLM Software    An interview with Adam Steltzner, Lead Landing Engineer of NASA&#8217;s Mars Science&#8230;<\/p>\n","protected":false},"author":45655,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[],"industry":[],"product":[319],"coauthors":[],"class_list":["post-1056","post","type-post","status-publish","format-standard","hentry","category-news","product-solid-edge"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/users\/45655"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/comments?post=1056"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1056\/revisions"}],"predecessor-version":[{"id":1057,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/posts\/1056\/revisions\/1057"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/media?parent=1056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/categories?post=1056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/tags?post=1056"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/industry?post=1056"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/product?post=1056"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/news\/wp-json\/wp\/v2\/coauthors?post=1056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}