{"id":39,"date":"2020-07-01T09:40:33","date_gmt":"2020-07-01T13:40:33","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/marine\/?p=39"},"modified":"2026-03-26T14:45:51","modified_gmt":"2026-03-26T18:45:51","slug":"an-ode-to-summers-past-present-and-future","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/marine\/2020\/07\/01\/an-ode-to-summers-past-present-and-future\/","title":{"rendered":"An ode to summers past, present and future\u2026"},"content":{"rendered":"\n

And a little story about Cox Marine, a British startup changing the way we think about the marine industry<\/strong><\/h4>\n\n\n\n

Before we start talking about Cox Marine, digitalization and the CXO300, let\u2019s take a moment for an ode to summer. There is something essentially happy about a bright sunny day, a fast boat on a crystal-clear lake, and the thrill of wind and wake hitting your face as you fly over the water.<\/p>\n\n\n\n

Like many of you, my summer is looking more staycation than vacation. No trip to Wisconsin, no annual family reunion at \u201cthe lake\u201d and no trip out to Utah to try out my brother\u2019s new boat. A much loved part of summer, what I refer to as lake culture<\/em>, will unfortunately be a miss this year. But, not all is lost. Summer 2020, although somewhat strange, looks to be very sunny. And this takes us on to the business at hand. Our summer 2019 visit to Cox Marine, a British startup based in Shoreham-by-Sea, close to Brighton, UK, and their wicked-fast CXO300 outboard engine.<\/p>\n\n\n\n

The CXO300 and the summer of 2019 <\/strong><\/h4>\n\n\n\n

Werner Custers and I spent a couple of days with the enthusiastic team over at Cox Marine late last summer, filming the final digitalization and development stages of their new CXO300 outboard. This engine is packed with punch yet 25% more fuel efficient and cleaner than most other outboards in the global marine industry.<\/p>\n\n\n\n

\"With
With over 6500 parts, the CXO300 is an impressive piece of engineering.<\/figcaption><\/figure>\n\n\n\n

One of the first things you notice is just how big the outboard is. And then you start to think about designing something with over 6500 parts. How do you go about developing something like this? And with just a small startup team to boot? This is where digitalization and tools from the Xcelerator portfolio<\/a> step in.<\/p>\n\n\n\n

The digitalization difference<\/strong><\/h4>\n\n\n\n

As Joel Reid, Global Sales Director of Cox Marine, says, \u201cWe had to make something as small and light as a car engine, but as strong and robust as a big truck engine. Software plays a huge role in understanding how to optimize and design structures. There are so many elements to consider.\u201d<\/p>\n\n\n\n

\u201cDigitalization for Cox Marine is the opportunity to stand out in the crowd.\u201d<\/p>Joel Reid, Global Sales Director, Cox Marine<\/cite><\/blockquote>\n\n\n\n

And stand out in the crowd it does! But Cox Marine is more than just an engine manufacturer, they are out to change the marine industry for the better. Let\u2019s have a look at the video<\/a>: <\/p>\n\n\n\n

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