{"id":4772,"date":"2013-04-29T19:48:40","date_gmt":"2013-04-29T18:48:40","guid":{"rendered":"https:\/\/blogs.mentor.com\/colinwalls\/?p=4772"},"modified":"2026-03-26T16:40:29","modified_gmt":"2026-03-26T20:40:29","slug":"after-design-west","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/embedded-software\/2013\/04\/29\/after-design-west\/","title":{"rendered":"After Design West"},"content":{"rendered":"<p><span>Back from my travels, so a brief post painting with my impressions of last week&#8217;s event &#8230;<\/span><\/p>\n<p>Design West [which I guess should now be called something different, as Design East has gone &#8211; preferably go back to it being Embedded Systems Conference] consisted of the conference itself and the trade show alongside. The show part seems to have been getting smaller each year. Although I have not seen the visitor numbers, it also felt quieter. The conference was another matter entirely &#8230;<!--more--><\/p>\n<p>As I <a href=\"https:\/\/blogs.mentor.com\/colinwalls\/blog\/2013\/04\/22\/design-west\/\" target=\"_blank\" rel=\"noopener noreferrer\">wrote about last week<\/a>, I was making 2 presentations, both of which were quite early in the morning, which concerned me. My concern was unfounded.<\/p>\n<p>The first one &#8211; &#8220;Ten Languages in 45 Minutes&#8221; &#8211; was well organised and led by Clive &#8220;Max&#8221; Maxwell. Each presenter got exactly 4 minutes against the clock. Most of the guys handled this very well, although a couple had far too many slides &#8211; I had just 3. It was quite frantic and high energy. The most surprising thing was the audience. There were best part of 100 people there at 8:30 in the morning!<\/p>\n<p>I was then quite optimistic for my other session &#8211; RTOS performance measurement &#8211; the following day. I was not disappointed. I had 40 or so people, which was very acceptable. The previous speaker, who had started at 8:00, had nearer 70 seats filled!<\/p>\n<p>So, I can conclude that ESC is alive and well and I very much hope that I have the chance to participate again next year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back from my travels, so a brief post painting with my impressions of last week&#8217;s event &#8230; Design West [which&#8230;<\/p>\n","protected":false},"author":71677,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[453,300],"industry":[],"product":[],"coauthors":[],"class_list":["post-4772","post","type-post","status-publish","format-standard","hentry","category-news","tag-design-west","tag-embedded-software"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/posts\/4772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/users\/71677"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/comments?post=4772"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/posts\/4772\/revisions"}],"predecessor-version":[{"id":10166,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/posts\/4772\/revisions\/10166"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/media?parent=4772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/categories?post=4772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/tags?post=4772"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/industry?post=4772"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/product?post=4772"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/embedded-software\/wp-json\/wp\/v2\/coauthors?post=4772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}