{"id":1720,"date":"2011-05-02T16:46:13","date_gmt":"2011-05-02T15:46:13","guid":{"rendered":"https:\/\/blogs.mentor.com\/colinwalls\/?p=1720"},"modified":"2026-03-26T16:34:37","modified_gmt":"2026-03-26T20:34:37","slug":"esc-silicon-valley","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/embedded-software\/2011\/05\/02\/esc-silicon-valley\/","title":{"rendered":"ESC Silicon Valley"},"content":{"rendered":"

This week it is the Embedded Systems Conference in San Jose, California. It is one of the biggest gatherings in the world dedicated exclusively to embedded systems – probably second only to the annual Embedded World, which takes place in Nuremberg, Germany. The conference itself consists of numerous streams of high quality classes on a wide range of topics, the attendance of which attracts a fee. Alongside the conference is a free trade-show, where just about every vendor in the embedded space has a presence of some kind.<\/p>\n

I have attended ESC SJ most years since the mid-1990s. Over that time, I have seen it grow, move from San Jose to San Francisco, contract somewhat and return to Silicon Valley. On a number of occasions, I have presented papers in the conference, which is always interesting. This year Mentor Embedded has a strong presence<\/a>. We have two papers in the conference: one by myself on USB 3 (sadly I ran into a logistical problem and cannot present it in person, but I have an excellent alternative speaker signed up); the other paper is on MCAPI and will be presented by a real expert from our engineering team. Our booth (#1902) includes numerous demos and a theater area covering a wide range of technical subjects in bite-sized (i.e. no more than 15 minutes) chunks:<\/p>\n