{"id":1656,"date":"2013-09-25T13:56:38","date_gmt":"2013-09-25T20:56:38","guid":{"rendered":"https:\/\/blogs.mentor.com\/jimmartens\/?p=1656"},"modified":"2026-03-27T09:20:32","modified_gmt":"2026-03-27T13:20:32","slug":"pcb-west-and-tradeshows","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/2013\/09\/25\/pcb-west-and-tradeshows\/","title":{"rendered":"PCB West and Tradeshows"},"content":{"rendered":"<p>PCB West is this week in Santa Clara, historically the big tradeshow for electronic design professionals in Silicon Valley.\u00a0 Are you attending?<\/p>\n<p>I\u2019ve noticed a huge decrease in attendance at all tradeshows over the years, and I\u2019ve heard many reasons why.\u00a0 The usual answer is \u201cwe\u2019re too busy to attend\u201d.\u00a0 Commonly because the company has experienced downsizing, they have only one or two designers, and can\u2019t leave work for a day or two.\u00a0 I\u2019ve heard that the engineers get to go to one or two events a year, so they have to choose between a training event, another tradeshow or conference, an EDA vendor\u2019s user group meeting, or a number of other possibilities.<\/p>\n<p>Another reason could be the \u201cage of information\u201d we live in and the internet.\u00a0 Much of the information designers are looking for is right there at their fingertips online.\u00a0 Could be at a vendors website, a journal\u2019s website (Printed Circuit Design &amp; Fab, EE Journal, or EE Times for example), a component suppliers site, or the many user communities in cyberspace that target electrical engineers and PCB designers.<\/p>\n<p>Many people would attend the shows to check out new tools.\u00a0 Again, much of that information is available online now, plus us EDA vendors have made it pretty easy to evaluate tools.\u00a0 (We\u2019re no different \u2013 we have <a href=\"http:\/\/www.mentor.com\/pcb\/pads\/try\" target=\"_blank\" rel=\"noopener noreferrer\">an Evaluation download <\/a>you can check out 24\/7)<\/p>\n<p>So what about you?\u00a0 Do you still see value in attending tradeshows?\u00a0 What are you looking for when you go?<\/p>\n<p>Jim<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PCB West is this week in Santa Clara, historically the big tradeshow for electronic design professionals in Silicon Valley.\u00a0 Are&#8230;<\/p>\n","protected":false},"author":16541,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[13],"tags":[],"industry":[],"product":[],"coauthors":[],"class_list":["post-1656","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/posts\/1656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/users\/16541"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/comments?post=1656"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/posts\/1656\/revisions"}],"predecessor-version":[{"id":10376,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/posts\/1656\/revisions\/10376"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/media?parent=1656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/categories?post=1656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/tags?post=1656"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/industry?post=1656"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/product?post=1656"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/electronic-systems-design\/wp-json\/wp\/v2\/coauthors?post=1656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}