How innovative simulation technologies are helping sporting goods companies change the game

By Lorraine Abazeri

Sports and technology have always been interconnected, with advancements in technology continually pushing the boundaries of athletic performance and sports experiences. As consumer fitness and health habits evolve, sporting goods manufacturers are seeking new ways to meet customer demands and stay competitive in a rapidly changing industry. This is where simulation and testing come in. In this blog, we will explore the relationship between simulation and testing in the development of smart sporting goods, and how it is becoming increasingly crucial in all aspects of athletic equipment and sports. We will delve into the benefits of using simulation technology for sporting goods manufacturers, share examples of how it has helped others in the industry, and highlight how it can benefit customers.

Benefits of using innovative simulation technology for sporting goods manufacturers

Simulation technology enables manufacturers to create a virtual environment in which they can test their products before mass production. However, it’s important to note that while simulating provides data on how a product will work, it may not give a clear picture of how well it will perform in real-world situations. Therefore, testing is vital to understand how a product will respond to stressors such as friction, climatic conditions, physical impacts, and natural wear and tear. By conducting these tests, manufacturers can identify any potential design flaws or performance issues that need to be addressed before the product is brought to market.

Other benefits include:

  • Improved product design: Innovative technologies such as simulation and 3D printing can help manufacturers create better-designed products that meet specific customer needs. Simulation technology can help manufacturers identify and address design flaws before going into production, while 3D printing can be used to create prototypes and test different designs.
  • Faster time-to-market: Using innovative technologies can help manufacturers bring products to market more quickly. For example, simulation technology can reduce the need for physical tests, which can save time and money. 3D printing can also be used to create prototypes faster, allowing manufacturers to iterate on designs more quickly.
  • Increased efficiency: Innovative technologies can help manufacturers improve their production processes and increase efficiency. For example, automation technology can be used to streamline the manufacturing process, while digital twins can be used to monitor and optimize equipment performance.
  • Enhanced customer experience: By using innovative technologies, manufacturers can create products that better meet the needs of their customers resulting in loyalty and cross-sell opportunites. For example, by using data analytics, manufacturers can gain insights into customer preferences and use that information to create products that are more tailored to specific customer needs.
  • Improved sustainability: Innovative technologies can also help manufacturers improve the sustainability of their products and processes. For example, using 3D printing can reduce material waste, while automation technology can help reduce energy consumption.

How simulation technology is creating breakthroughs and resulting in unanticipated advantages

Simcenter technology was front and center in last year’s Summer Games. In their quest for medals, more and more athletes are adding engineering simulation to their hard work and training. Simulation played an integral part in:

cycling icon

Cycling- Utilized both Simcenter and HEEDS™ to investigate all
potential designs before settling on their products’ most efficient and effective aerodynamic and structural configurations.

Sailing- Simcenter was used to evaluate unstable sail
aerodynamics and calculate the optimal position of a sailor on
a competition dinghy in the design of various sailing vessels.

Rowing icon

Rowing- The Italian team’s competition rowing boats used
CFD for their design, and Simcenter also helped to assess the
hydrodynamics of the ideal rowing stroke. Simcenter has also
been used to study the rivers used for rowing competitions to
guarantee that they are fair for all athletes.

It is apparent that simulation assisted athletes in their pursuit of gold. What if the same technology could assist coaches in assembling better teams? Using the data, coaches may assess a player’s faults and strengths and even for putting together a team roster.

How does using simulation technologies give sporting good manufacturers a competitive edge with consumers?

As businesses continue to adopt technology-enhanced equipment, they quickly realize that innovative solutions can benefit both themselves and their customers. By implementing simulation technologies, companies can keep up with customer demands and trends while also improving the bottom line. As a result, there are several benefits that can be passed on to consumers including:

  • Better designed products: Simulation technology enables manufacturers to create products that meet specific customer needs, resulting in better-designed products that provide better performance and user experiences.
  • Enhanced safety: Simulation technology can be used to test and improve the safety of products, ensuring that they meet industry standards and provide customers with peace of mind using real-time data that can protect the athlete and prevent sports injudries.
  • Customization: Using simulation technology, manufacturers can gain insights into customer preferences and create products that are more tailored to specific customer needs. This can lead to more personalized and customized products that better meet the needs of individual customers.
  • Increased durability: Simulation technology can be used to test the durability and longevity of products, resulting in products that are more durable and last longer, thus reducing the need for frequent replacements.
  • Improved product availability: By using simulation technology, manufacturers can reduce the time it takes to bring products to market, resulting in a greater availability of products for customers.

Effectively using simulation technology is the key to achieving first place

Simulation technology can offer significant advantages to companies, particularly in the sports industry, by enabling the creation of better-designed products that are safer, more durable, and customizable. These benefits, in turn, can lead to better customer experiences and greater satisfaction, ultimately helping businesses to stay ahead of the competition in an ever-evolving market. To maintain market relevance and competitiveness, companies must capitalize on current trends and incorporate innovative digital technologies, which can foster customer loyalty and trust. Simulation is undoubtedly a game-changer, and leveraging this innovation can be crucial for developing highly desirable products and achieving success.

Read this ebook on innovative technologies and learn more on how to take your sporting goods company to the next level and become an innovative disruptor in a highly competitive industry.

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This article first appeared on the Siemens Digital Industries Software blog at