{"id":611,"date":"2024-01-22T15:24:58","date_gmt":"2024-01-22T20:24:58","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/aws\/?p=611"},"modified":"2026-03-27T09:55:28","modified_gmt":"2026-03-27T13:55:28","slug":"genai-steals-the-show-at-aws-reinvent-las-vegas","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/aws\/2024\/01\/22\/genai-steals-the-show-at-aws-reinvent-las-vegas\/","title":{"rendered":"GenAI steals the show at AWS re:Invent Las Vegas. Why it’s a sure bet."},"content":{"rendered":"\n

In early December of last year, the Las Vegas strip was the place to be. The excitement. The turbo-charged atmosphere. The anticipation of what might happen next. The scene was electric.<\/p>\n\n\n\n

No, it wasn\u2019t a David Copperfield extreme magic act. No, it wasn\u2019t 10,000 Elvis impersonators appearing on stage all at the same time.<\/p>\n\n\n\n

Not even close\u2026<\/p>\n\n\n\n

What I\u2019m talking about is the 12th<\/sup> annual event of AWS\u2019s biggest (and grandest) cloud conference of the year: AWS re:Invent 2023. It\u2019s the premier global conference for cloud computing and digital transformation.<\/a><\/p>\n\n\n\n

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And the one take-away among the 60,000+ attendees? Of the keynote speakers, technologists, industry experts, thought leaders and cloud professionals from around the world who gathered to discover and share the latest developments and breakthroughs? Of those who attended to network with colleagues and meet friends old and new?<\/p>\n\n\n\n

The one take-away is generative artificial intelligence (GenAI) is here to stay. In a big way. You can bet on it.<\/p>\n\n\n\n

What makes AWS re:Invent so special?<\/h2>\n\n\n\n

During the first day of the conference it became clear that the goal was to spark new ideas through learning and understanding. It was a unique opportunity for companies of all sizes to learn how to maximize their SaaS solutions<\/a> for the ultimate ROI. And of course, to learn the latest products and services AWS has to offer, which spans every aspect of product design, manufacturing, factory automation, supply chains, end-of-life, sustainability and more.<\/p>\n\n\n\n

The Siemens and AWS collaboration<\/a> was on display as well. Through our Siemens Xcelerato<\/a>r digital business platform, Siemens makes cloud computing and SaaS adoption possible for large, enterprise clients, SMBs of all sizes<\/a> \u2013 and the start-ups who want to quickly compete on the global stage. Attendees who stopped by our booth had a chance to see how our highly successful Siemens Xcelerator and our SaaS portfolio of industry software, Siemens Xcelerator as a Service<\/a>, accelerate digital transformation. Much of the success we see today with our customers has everything to do with moving to the cloud and employing Siemens SaaS solutions powered by AWS Cloud. Attendees were also treated to our Siemens and AWS electronic billboard display. Outside, as you walked from one venue to the next, you couldn\u2019t help but notice this unique form of communication highlighting the Siemens and AWS partnership.<\/p>\n\n\n\n

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If you were unable to attend the show, but want to see the digital billboard, click here.<\/a><\/p>\n\n\n\n

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The GenAI buzz<\/h2>\n\n\n\n

These days GenAI is the talk of the town. Its emergence has stirred intense discussion extolling both its positive and negative virtues. While we\u2019re still in the early stages, one thing is certain: today\u2019s tech companies are embracing GenAI and moving forward in ways which can benefit and enrich our lives \u2013 on both a professional and personal scale.<\/p>\n\n\n\n

And the research backs it up. According to a study by Goldman Sachs Research, breakthroughs in GenAI can bring unprecedented change to the world economy. As new tools are introduced that utilize natural language processing (NLP), GenAI and NLP could drive a seven percent increase in global GDP. We\u2019re talking about a massive growth in productivity over a ten-year period. That seven percent equates to an additional seven trillion dollars added to the global economy.<\/p>\n\n\n\n

Walking around AWS re:Invent you could feel the buzz everywhere.<\/p>\n\n\n\n

Tony Hemmelgarn talks SaaS on the big stage<\/h2>\n\n\n
\n
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Innovation Talk:<\/strong> Tony Hemmelgarn, CEO Siemens Digital Industries Software.<\/figcaption><\/figure><\/div>\n\n\n

Siemens is on a mission to create a better future where any company anywhere<\/em> can turn today\u2019s ideas into tomorrow\u2019s breakthrough products and experiences. Our customers are faced with unrelenting waves of technology and challenges that range from GenAI, IT\/OT convergence, the industrial metaverse<\/a> and sustainability to name a few. Make no mistake, Siemens SaaS solutions \u2013 Teamcenter X<\/a> and Mendix<\/a> \u2013 along with other Siemens SaaS solutions are more integrated with AWS Cloud than ever before to address these challenges head-on. Our SaaS solutions, by the day, are becoming more integrated with GenAI.

Here\u2019s the link to Tony’s presentation<\/a> describing how Siemens and AWS are making it happen.

<\/p>\n\n\n\n

Siemens\u2019 Rainer Brehm on the magic behind IT\/OT convergence<\/h2>\n\n\n\n
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Innovation Talk:<\/strong> Rainer Brehm, CEO Siemens Factory Automation<\/figcaption><\/figure>\n\n\n\n

Siemens customers are constantly facing new challenges to boost productivity, flexibility and sustainability across the entire production process. To help our customers move forward, we\u2019ve expanded our OT portfolio<\/a> by integrating IT capabilities and the latest SaaS offerings for new levels of automation.<\/p>\n\n\n\n

Watch Rainer’s presentation here<\/a>.<\/p>\n\n\n\n

Other sessions involving Siemens and AWS:<\/strong><\/h3>\n\n\n\n

<\/p>\n\n\n\n

\u201cDemocratizing the digital twin for small and medium businesses\u201d<\/a> by Rahul Garg, SMB Business, Siemens Digital Industries
\u201cAccelerate shop floor digitalization with edge-to-cloud data integration\u201d<\/a> <\/strong>with Nicolas Puoyez, Head of IoT Industrial Edge at AWS and Torben Poertner, VP Edge Ecosystem, Siemens Factory Automation
\u201cAccelerating the migration of large-scale SAP systems to AWS\u201d<\/a> with Marc Wagener, Head Digital Infrastructure Services, Siemens Smart Infrastructure and Vimal Jain, Senior SAP Consultant, AWS
<\/u><\/em>\u201cSiemens Healthineers: How to achieve citizen integration at scale\u201d<\/a> by Rohit Agrawal, Global Head of Hybrid Cloud, Siemens Healthineers
<\/u><\/em>\u201cHow Siemens and Petco drive enterprise transformation with data & AI\u201d<\/a> with Adam Kaufman, RVP Global Head of Industry GTM, Snowflake, Piyush Singhal, Head of Enterprise Data, Engineering, Platform and Architecture, Petco and Christian Meyer, Chief Technology Architect, Siemens<\/p>\n\n\n\n

The Siemens and AWS collaboration continues
to reach new heights<\/h2>\n\n\n\n
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\n

Siemens won two highly coveted Partner of the Year awards from AWS during the show. Award winners are recognized as leaders for playing a key role in helping customers drive innovation and build solutions on AWS Cloud. These awards are judged by a neutral, third-party governing body which adds even greater credibility. The AWS Partner Awards recognize partners whose business models continue to evolve and thrive on the AWS ecosystem as they work with customers.<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

The Siemens awards include:<\/p>\n\n\n\n

Industry Partner of the Year \u2013 Manufacturing & Industrial \u2013 Global<\/strong>
This award recognizes top AWS partners with the AWS manufacturing and industrial competency who provide solutions supporting several categories. A few of these categories include: Engineering and Design, Smart Manufacturing (Robotics, Worker Safety, and Productivity), Smart Product and Services, Enterprise Solutions, Operational Technology Security, Supply Chain Management, Sustainability, and Operational Technology for an end-to-end value chain. <\/p>\n\n\n\n

Design Partner of the Year \u2013 Global<\/strong>
Another global award given to Siemens is the Design Partner of the Year award which recognizes organizations that develop software or hardware devices that run on or are integrated with AWS. Winners have achieved a marque design win in either a software and\/or hardware product built on or with AWS. There\u2019s more great news.

Siemens also maintains a finalist status for three more AWS Partner Awards: 1) Industry Partner of the Year \u2013 Automotive \u2013 Global; 2) Aerospace and Satellite Partner of the Year \u2013 Global; and 3) ISV Partner of the Year \u2013 Global.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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Watch the video<\/a>! Siemens’ Brycen Spencer explains how the Siemens and AWS partnership is making it possible for customers – from a variety of industries – move to SaaS via AWS Marketplace. Brycen talks about how the partnership, Siemens Xcelerator and AWS Marketplace are helping customers simulate, optimize and scale operations as they embark on their own digital transformation.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

Create some magic of your own when you
transform the everyday with Siemens and AWS<\/h2>\n\n\n\n
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This year\u2019s AWS re:Invent spanned six major venues and pretty much consumed the entire Las Vegas strip. The atmosphere inside and out was electric with excitement. Magic was in the air \u2013 the kind of magic that\u2019s based on new surprises, innovation and doing the unexpected. It\u2019s creating something that empowers the workforce or delivers success for a company in ways never imagined.<\/p>\n\n\n\n

If you were not familiar with the Siemens and AWS collaboration<\/a>, perhaps now you can see the critical role Siemens and AWS play in transforming the everyday<\/a> for our customers. AWS is the world\u2019s most comprehensive and broadly adopted cloud platform with over 200 fully featured data centers across the globe. From agile start-ups, small- to medium-sized businesses, established enterprises to leading government agencies \u2013 people are using AWS to lower costs and gain new levels of agility and efficiency.<\/p>\n\n\n\n

In this world of ever-increasing complexity \u2013 and now with the emergence of GenAI \u2013 it\u2019s critical to align with proven and trusted partners we can deliver digital innovation and transformation faster, more efficiently and in a way that\u2019s compatible to the unique challenges of each and every customer.<\/p>\n\n\n\n

Visit the official Siemens and AWS website<\/a> for more information. You can also check out our latest Siemens AWS blogs here<\/a>.<\/p>\n\n\n\n

There’s also a Siemens and CIMdata co-authored white paper<\/a> that discusses the advantages of the Siemens and AWS collaboration. Don’t forget the just-released Siemens Teamcenter X white paper<\/a> is now available as well.<\/p>\n\n\n\n

Finally, for a deeper discussion on the advantages of the Siemens and AWS partnership, please download our Siemens and AWS collaboration white paper.<\/a><\/p>\n\n\n\n

Now it\u2019s your turn to shine on the big stage and show the world what you\u2019re capable of achieving in the cloud.<\/p>\n\n\n\n

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