{"id":198,"date":"2023-05-22T15:00:45","date_gmt":"2023-05-22T19:00:45","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/aws\/?p=198"},"modified":"2026-03-27T09:54:33","modified_gmt":"2026-03-27T13:54:33","slug":"aws-at-siemens-hannover-messe-2023","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/aws\/2023\/05\/22\/aws-at-siemens-hannover-messe-2023\/","title":{"rendered":"Lights! Camera! Action! Siemens and AWS put on a show at Hannover Messe 2023"},"content":{"rendered":"\n

You know it\u2019s going to be good when German Chancellor Olaf Scholz makes an appearance.<\/p>\n\n\n\n

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Chancellor Scholz was just one of the many highlights at this year\u2019s Hannover Messe 2023. So much excitement. So much to see. And so many happy, enthusiastic attendees! The one thing we can all agree on is accelerating transformation<\/a> was the main attraction at the show.<\/p>\n\n\n\n

Another major draw was seeing how Amazon Web Services (AWS) and Siemens are working together to propel the digital future. From the preparations before the show to the actual show itself, it was an impressive display of teamwork and collaboration between Siemens and AWS.<\/span><\/p>\n

Where to begin?<\/p>\n<\/div><\/div>\n\n\n\n

Digital transformation for all<\/strong><\/h2>\n\n\n\n

The more we talk about digital transformation, the more we talk about cloud computing and Siemens SaaS offerings<\/a> powered by AWS. This continuously expanding list has had a tremendous impact on our customers. AWS and Siemens<\/a> are making it easy for businesses and organizations of all sizes to move operations to the cloud as part of their digital transformation journey.

With that in mind, let\u2019s stop by AWS booth.<\/p>\n\n\n\n

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Dr. Roland Busch visits the AWS booth.<\/em><\/figcaption><\/figure>\n\n\n\n
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A demonstration combining the real and digital worlds – as only Siemens can do.<\/em><\/figcaption><\/figure><\/div>\n\n\n

The Siemens executable digital twin<\/strong>
A lot of activity at AWS booth this year. A major highlight was Siemens CEO, Dr. Roland Busch, stopping by our booth \u2013 a testament to the strength and alliance of the Siemens and AWS partnership. Another highlight was how we used a robot demonstrator to perform high-fidelity simulations and then how it packages and integrates those simulations onto the physical system to provide insights. On the industrial edge, the robot receives datastreams from the sensors located on the arm of the robot and combines the data with the model to virtually measure the stresses and deformation anywhere on the structure. To visualize data, these simulations are sent to an augmented reality app which can overlay the stress field onto a real factory setting. This ultimately results in faster, more efficient trouble-shooting across the production line.<\/p>\n\n\n\n

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Attendees learn about Lean Daily Management. <\/em><\/figcaption><\/figure><\/div>\n\n\n

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A new development suite \u2013 Lean Daily Management debuts at the show<\/strong><\/strong>
Attendees also learned how to take the next step towards combining the\u00a0real and digital worlds of manufacturing by utilizing the Siemens Xcelerator business platform<\/a> which in this solution offering consisted of IIoT solutions, Siemens comprehensive digital twin<\/a> and the personalization capabilities of the Mendix low-code<\/a> platform \u2013 along with AWS services<\/a>. Siemens, together with AWS, enables the manufacturing industry the ability to create a\u00a0digital twin\u00a0of their plant operations which in turn provides an array of advantages including data connectivity and visualization capabilities.\u00a0<\/p>\n\n\n\n

This new development suite is ideal for the day-to-day operations of any manufacturing plant. It communicates easy-to-understand information quickly and reliably.<\/p>\n\n\n\n

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Numerous Siemens and AWS partnership booth presentations!
<\/strong>Here are the Siemens and AWS partnership presentations that deserve special mention. It was non-stop action from the opening minutes to the closing moments. Our booth presentations covered key topics and were well-attended.<\/p>\n\n\n\n

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Siemens and AWS booth presentations:<\/strong>

Monday, April 17th <\/strong><\/p>\n\n\n\n

\u201cAccelerating digital innovation in space tourism\u201d<\/em><\/p>\n\n\n\n

-Presenters: Brycen Spencer and Bob Tahmassebi<\/p>\n\n\n\n

\u201cUnlimited Tomorrow transforms prosthetic
creation with AWS and Siemens\u201d<\/em><\/p>\n\n\n\n

-Presenters: Brycen Spencer and Bob Tahmassebi<\/p>\n<\/div><\/div>\n\n\n\n

Bob Tahmassebi (AWS) and Brycen Spencer (Siemens).<\/em><\/p>\n\n\n\n

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Tuesday, April 18th<\/strong>

\u201cAccelerating engineering transformation
with AWS and Siemens\u201d<\/em><\/p>\n\n\n\n

Joint presentation: Sid Gambhir (Accenture AWS Business Group), Matt Thomas (Accenture)
and Carroll Jarvis (Siemens)<\/p>\n\n\n\n

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Wednesday, April 19th <\/strong>

\u201cCompose and personalize your manufacturing
applications with cloud native low-code platform<\/em>“<\/p>\n\n\n\n

-Presenter: Subba Rao (Mendix, a Siemens business)
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\u201cThe impact of the industrial metaverse
on manufacturing operations\u201d<\/em><\/p>\n\n\n\n

-Panel discussion<\/p>\n\n\n\n

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Flemming Kongsberg of AWS talks about
the Siemens and AWS partnership<\/strong><\/h2>\n\n\n\n

It was an honor to have Mr. Kongsberg, Director of Business Applications and Partnerships at AWS, stop by and speak. We captured his talk in the video below.<\/p>\n\n\n\n