{"id":1765,"date":"2026-04-26T16:31:22","date_gmt":"2026-04-26T20:31:22","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/aws\/?p=1765"},"modified":"2026-04-30T17:56:06","modified_gmt":"2026-04-30T21:56:06","slug":"broadcast-live-at-ces","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/aws\/2026\/04\/26\/broadcast-live-at-ces\/","title":{"rendered":"A first for Siemens and AWS \u2013 a successful live broadcast at CES 2026!"},"content":{"rendered":"\n

If you attended this year\u2019s CES you witnessed history in the making.<\/p>\n\n\n\n

With everything AI these days, no question there were a lot of \u201cfirsts\u201d at this year\u2019s show. But what we\u2019re talking about here is a live broadcast by Siemens and AWS that covered two full days of in-depth conversation and touched on over 22 industrial AI and digital transformation topics.<\/p>\n\n\n\n

Before we go behind the scenes and learn more about the broadcast, let\u2019s first visit Dr. Roland Busch, CEO and President of Siemens AG. Dr. Busch delivered a powerful keynote to start the festivities.<\/p>\n\n\n\n

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Roland\u2019s CES keynote address<\/h2>\n\n\n\n
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Where to begin\u2026 Roland spoke about how we are entering a new era of technology and industry with AI serving as the backbone. He equated AI to the advent of electricity and how electricity revolutionized the world. Today, industrial AI<\/a> is the \u201cnew electricity\u201d and Siemens is perfectly positioned with both our partners and customers to deliver on a number of innovative and breakthrough fronts.<\/p>\n\n\n\n

Most impressive were the guests that joined Roland on stage to talk about industrial AI. It\u2019s clear Siemens is at the forefront of industrial AI when it comes to partners and customers alike.<\/p>\n\n\n\n

Jensen Huang, CEO of NVIDIA, discussed the expansion of the Siemens partnership to build a new “industrial AI operating system<\/a>.” Athina Kanioura from PepsiCo talked about the assembly line of the future and how teams can simulate and upgrade facilities before physical implementation. Another Siemens partner highlighted the launch of nine new industrial copilots designed to streamline manufacturing and operations.<\/p>\n<\/div>

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Finally, Bob Mumgaard of \u202aCommonwealth Fusion Systems, took the stage and talked about the future of energy. His company is leveraging Siemens technology to accelerate the path to commercial clean fusion energy<\/a>. Totally breakthrough stuff. Now, more than ever, we need a new energy such as this.<\/p>\n\n\n\n

There was a lot more to the keynote. If you\u2019re interested, you can watch the entire address here<\/a>.<\/p>\n\n\n\n

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Just as electricity once revolutionized the world, industry is shifting toward elements where AI powers products, factories, buildings, grids and transportation. Industrial AI is no longer a feature. It\u2019s a force that will reshape the next century.”<\/p>\n<\/blockquote>\n\n\n\n

-Roland Busch, President, CEO Siemens AG<\/p>\n\n\n\n

If you\u2019re curious, here\u2019s a Bloomberg TV interview<\/a> featuring Roland and Jensen at CES as they discuss the Siemens and NVIDIA industrial AI operating system. <\/p>\n\n\n\n

Roland also mentioned PepsiCo during his keynote. Our involvement with PepsiCo is undoubtedly changing the modern landscape in the consumer packaged goods (CPG) industry. Here\u2019s a quick video featuring Siemens\u2019 Stuart McCutcheon on how Siemens and AWS are working together to create an industrial metaverse<\/a> for PepsiCo.<\/p>\n\n\n\n

Welcome to the Siemens and AWS broadcast booth<\/h2>\n\n\n\n

The Siemens and AWS collaboration has been going on for more than a decade. Together, we\u2019ve brought new offerings (SaaS and cloud) to market and together we\u2019ve demonstrated how a successful partnership thrives in this day and age.<\/p>\n\n\n\n

So it was just a matter of time before we took it to the next level.<\/p>\n\n\n\n

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Enter the all-new, first-ever, Siemens and AWS live broadcast at CES. There were just so many moving pieces. So many different groups and teams coming together to work under one unified front. Right away, it was clear we were on the right track as the key stakeholders we invited gladly signed up and showed great enthusiasm. As everything started to come together one theme dominated our planning – customer success stories and sharing these stories to a wider audience. <\/p>\n<\/div><\/div>\n\n\n\n

All of this was based around industrial AI which includes generative AI, agentic AI<\/a>, and physical AI, but it also extends to the cloud, Siemens Xcelerator<\/a>, industrial metaverse, digital twin, digital thread, smart manufacturing, and so much more.<\/p>\n\n\n\n

It\u2019s about sharing today\u2019s breakthroughs and innovations and how AI is reshaping the industrial and manufacturing landscape.<\/p>\n\n\n\n

A memorable, live experience<\/h2>\n\n\n\n

The goal behind our broadcast studio was to create a central storytelling hub that highlighted Siemens and AWS joint offerings and solutions. We talked about industrial AI in action by bringing together Siemens and AWS leaders, customers and industry analysts. The broadcast essentially explored how industrial AI is transforming the real world – right now<\/em>.<\/p>\n\n\n\n

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Hosted by Siemens\u2019 own Magnus Edholm, the format included one-on-one interviews, panel discussions and highlight reels. The tone was informational, passionate and cutting-edge. We wanted to celebrate the innovations of today while sparking curiosity for the future.<\/p>\n\n\n\n

The broadcast covered two full days – Tuesday, January 6th<\/sup>  from 10:00 am to 6:00 pm and Wednesday, January 7th<\/sup>  from 8:00 am to 4:00 pm. All sessions were streamed live around the world on LinkedIn live and YouTube.<\/p>\n\n\n\n

Looking back, we provided over 17 hours of streamed content!<\/p>\n<\/div>

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I really think this joint team managed to raise the bar with this new format and content and we are truly excited what we are doing together. I love to see the open exchange and collaboration between our teams.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n

               -Sven Bolthausen, Global Account Director, Amazon Web Services<\/p>\n\n\n\n

Watch the broadcast sessions you missed<\/h2>\n\n\n\n

What follows are the two days of live broadcast sessions at CES. The numbers for live views for the two-day show were impressive and the numbers for on-demand views continue to grow by the day. Currently, there\u2019s been a total of over 390,000 on-demand views.<\/p>\n\n\n\n

For your convenience we\u2019ve created a YouTube playlist of all Siemens and AWS broadcast sessions. You can go directly to the Siemens YouTube playlist<\/a> or view the actual sessions listed below.<\/p>\n\n\n\n

2026 Siemens and AWS CES broadcast booth sessions:<\/strong><\/h4>\n\n\n\n
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