{"id":114,"date":"2023-02-27T16:04:17","date_gmt":"2023-02-27T21:04:17","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/aws\/?p=114"},"modified":"2026-03-27T09:55:26","modified_gmt":"2026-03-27T13:55:26","slug":"how-aws-marketplace-transforms-the-buying-experience-on-the-cloud","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/aws\/2023\/02\/27\/how-aws-marketplace-transforms-the-buying-experience-on-the-cloud\/","title":{"rendered":"How AWS Marketplace transforms the buying experience on the cloud"},"content":{"rendered":"\n<p>When you hear the term \u201conline marketplace\u201d what do you think? The App Store? eBay? Amazon? Etsy? Sure, all of these, in some way, fit the description. But there\u2019s another marketplace worth mentioning. This one targets the business-to-business (B2B) e-commerce world and it\u2019s transforming how products and services are purchased and maintained.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Women-discussing-over-electronic-tablet-iStock-1267057521-1024x643.jpg\" alt=\"\" class=\"wp-image-127\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Women-discussing-over-electronic-tablet-iStock-1267057521-1024x643.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Women-discussing-over-electronic-tablet-iStock-1267057521-600x376.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Women-discussing-over-electronic-tablet-iStock-1267057521-768x482.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Women-discussing-over-electronic-tablet-iStock-1267057521-1536x964.jpg 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Women-discussing-over-electronic-tablet-iStock-1267057521-2048x1285.jpg 2048w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Women-discussing-over-electronic-tablet-iStock-1267057521-900x565.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>I\u2019m talking about the Amazon Web Services (AWS) Marketplace.<\/p>\n\n\n\n<p>Driven by a need to increase usage of cloud offerings \u2013 which includes the growing popularity of <a href=\"https:\/\/www.plm.automation.siemens.com\/global\/en\/our-story\/glossary\/what-is-saas\/103472\" target=\"_blank\" rel=\"noopener\">Software as a Service (SaaS)<\/a> \u2013 AWS provides a revolutionary purchasing framework that simplifies subscription management and provides some rather unexpected benefits in the process. <a href=\"https:\/\/aws.amazon.com\/marketplace\" target=\"_blank\" rel=\"noopener\">AWS Marketplace<\/a> has become hugely successful in past years. In fact, the independent analyst company, Canalys, estimates that cloud marketplaces will grow to over US $45 billion by 2025, representing an 84 percent compound annual growth rate (CAGA).<\/p>\n\n\n\n<p>Why is AWS Marketplace so attractive? In addition to being a cloud computing platform it also provides an easy \u201cin\u201d for customers who want to transition to SaaS.<\/p>\n\n\n\n<p>You can think of AWS Marketplace as a curated digital catalog that makes it easy for customers to find, purchase, deploy and manage third-party software as they transition to a more digitalized operation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AWS Marketplace offers:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-cyan-color has-text-color\">&#8211; Speed, selection and agility<\/h3>\n\n\n\n<p>With options such as \u201cone-click\u201d deployment digitized software purchases in AWS Marketplace allow customers to quickly procure and use products among thousands of third-party software providers. Customers control the purchasing and management of subscriptions within a consistent platform \u2013 foregoing the painful negotiations normally associated with purchasing software.<\/p>\n\n\n\n<p>Highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simplified purchases<\/li>\n\n\n\n<li>Extensive selection<\/li>\n\n\n\n<li>Trusted, reliable solutions<\/li>\n\n\n\n<li>Multiple deployment options<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-cyan-color has-text-color\">&#8211; Flexible pricing and terms<\/h3>\n\n\n\n<p>Third-party software providers participating in AWS Marketplace offer pricing options that give customers the flexibility to test software, \u201cpay as you go\u201d and negotiate custom terms to reap significant cost savings with long-term commitments. Conventional, on-premises purchasing departments are no longer keeping pace with the software demands of modern companies. Flexible pricing and terms provide a welcome force multiplier for all customers.<\/p>\n\n\n\n<p>Highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexible pricing models<\/li>\n\n\n\n<li>Free trials<\/li>\n\n\n\n<li>Convenient billing<\/li>\n\n\n\n<li>Negotiable\/custom terms<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-cyan-color has-text-color\">&#8211; Control and governance<\/h3>\n\n\n\n<p>AWS Marketplace empowers customers to centralize governance, innovate without boundaries and launch software solutions quickly, helping ensure all software aligns with an organization\u2019s policies and compliance requirements. AWS <a href=\"https:\/\/aws.amazon.com\/marketplace\/features\/vendor-insights\" target=\"_blank\" rel=\"noopener\">Vendor Insights<\/a> program compiles security and compliance standards so buyers can instantly consider prospective third-party vendors. Customers no longer have to do the tedious and time-consuming upfront busy work because AWS is doing it for them.<\/p>\n\n\n\n<p>Highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget and cost controls<\/li>\n\n\n\n<li>Curate custom catalog<\/li>\n\n\n\n<li>Standardized license terms<\/li>\n\n\n\n<li>Procurement system integration<\/li>\n<\/ul>\n\n\n\n<p>Finally, it should be pointed out another great value of AWS Marketplace is the ability to purchase software and have that cost count towards a customer\u2019s annual spend. Increasingly, companies are consolidating most, if not all, of their software spend through cloud marketplaces \u2013 to make larger commitments translates into securing the best possible third-party software discounts.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p><strong>Watch the video: <\/strong><em>&#8220;Optimizing manufacturing with Siemens and AWS for a smarter, scalable future.&#8221;<\/em> Manufacturers face increasing demand uncertainty in this increasingly complex business climate making agility and cost optimization an even greater challenge. Check out this video to see how Snic Solutions, a digital transformation partner for manufacturers around the world, combined Siemens industry-leading software solutions with AWS Marketplace to help simplify complexity and accelerate time to value.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2025\/04\/thumbnail-image-1024x512.jpg\" alt=\"\" class=\"wp-image-1422 size-full\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2025\/04\/thumbnail-image-1024x512.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2025\/04\/thumbnail-image-600x300.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2025\/04\/thumbnail-image-768x384.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2025\/04\/thumbnail-image-900x450.jpg 900w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2025\/04\/thumbnail-image.jpg 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Watch the <a href=\"https:\/\/www.youtube.com\/watch?v=9SuCV0FjYuU\" target=\"_blank\" rel=\"noopener\">Snic Solutions testimonial video here<\/a>, featuring Snic&#8217;s founder and president, Nikhil Joshi.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Data-center-cloud-security-man-with-laptop-and-servers-1024x576.jpg\" alt=\"\" class=\"wp-image-129\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Data-center-cloud-security-man-with-laptop-and-servers-1024x576.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Data-center-cloud-security-man-with-laptop-and-servers-600x338.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Data-center-cloud-security-man-with-laptop-and-servers-768x432.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Data-center-cloud-security-man-with-laptop-and-servers-1536x864.jpg 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Data-center-cloud-security-man-with-laptop-and-servers-2048x1152.jpg 2048w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Data-center-cloud-security-man-with-laptop-and-servers-395x222.jpg 395w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Data-center-cloud-security-man-with-laptop-and-servers-900x506.jpg 900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Siemens software on AWS Marketplace<\/h2>\n\n\n\n<p>Siemens and AWS have been working together for nearly eight years. In November 2021, <a href=\"https:\/\/newsroom.sw.siemens.com\/en-US\/siemens-aws-iiot-digital-twin\/\" target=\"_blank\" rel=\"noopener\">we announced an expansion of our collaboration<\/a> which combines our deep and proven industry experience with cloud services from AWS. You can visit the official Siemens and AWS partnership website <a href=\"https:\/\/www.sw.siemens.com\/en-US\/digital-transformation\/cloud\/siemens-aws-partnership\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n\n\n<p>And the really good news? Siemens Digital Industries Software has a large number of <a href=\"https:\/\/aws.amazon.com\/marketplace\/seller-profile?id=1ee9ac08-183a-4e55-9c78-68f32906ece1\" target=\"_blank\" rel=\"noopener\">software offerings available on AWS Marketplace<\/a>. When you purchase Siemens software using AWS Marketplace, you\u2019re entitled to all the benefits mentioned in this blog. Imagine, now you can have Simcenter, Teamcenter, NX, Mendix, Polarion and other popular Siemens software operating quickly, smoothly and efficiently on AWS.<br><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Brycen-video-headshot-1024x553.png\" alt=\"\" class=\"wp-image-1663 size-full\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Brycen-video-headshot-1024x553.png 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Brycen-video-headshot-600x324.png 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Brycen-video-headshot-768x415.png 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Brycen-video-headshot-1536x829.png 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Brycen-video-headshot-900x486.png 900w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Brycen-video-headshot.png 1762w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=M_E2kadVnJk\" target=\"_blank\" rel=\"noopener\">Watch the video!<\/a> Siemens&#8217; Brycen Spencer explains how the Siemens and AWS partnership is making it possible for customers &#8211; from a variety of industries &#8211; move to a SaaS operation via AWS Marketplace.<\/p>\n\n\n\n<p>See how this partnership, Siemens Xcelerator and AWS Marketplace are helping customers simulate, optimize and scale as they embark on their own digital transformation.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The cloud marketplace&#8230; the ultimate customer experience<\/h2>\n\n\n\n<p>Purchasing software today is different from the days when you purchased your first version of Microsoft or Adobe. With the popularity of SaaS and cloud computing, marketplaces have become the default e-commerce platforms. It\u2019s so much more than just access to the cloud. It\u2019s about offering a host of complementary solutions that give customers options and opportunities. It\u2019s about control and easy access. It\u2019s about speed, security and saving valuable dollars when your operation has moved to the cloud.<\/p>\n\n\n\n<p>We live in challenging times. AWS Marketplace will most assuredly evolve as the demands of industry change and the needs of your company or organization change as well.<\/p>\n\n\n\n<p>Move over Etsy\u2026 There\u2019s a new kid in town.<\/p>\n\n\n\n<p>And remember, <a href=\"https:\/\/www.siemens.com\/global\/en\/products\/xcelerator.html?gclid=EAIaIQobChMIgJnxg4iW_QIVcBqtBh3OiQ44EAAYASAAEgIWvPD_BwE&amp;acz=1\" target=\"_blank\" rel=\"noopener\">Siemens Xcelerator as a Service<\/a> is right there with you as you embark on your digital journey.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you hear the term \u201conline marketplace\u201d what do you think? The App Store? eBay? Amazon? Etsy? Sure, all of&#8230;<\/p>\n","protected":false},"author":69061,"featured_media":127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1,22],"tags":[8,9,32,10,16,18,15],"industry":[],"product":[],"coauthors":[7,33],"class_list":["post-114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-featured","tag-amazon-web-services","tag-aws","tag-aws-marketplace","tag-cloud-based-computing","tag-digital-enterprise","tag-siemens-xcelerator","tag-xcelerator-as-a-service"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/67\/2023\/02\/Women-discussing-over-electronic-tablet-iStock-1267057521-scaled.jpg","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/users\/69061"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/comments?post=114"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/posts\/114\/revisions"}],"predecessor-version":[{"id":1669,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/posts\/114\/revisions\/1669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/media\/127"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/media?parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/categories?post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/tags?post=114"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/industry?post=114"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/product?post=114"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/aws\/wp-json\/wp\/v2\/coauthors?post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}