{"id":199,"date":"2016-07-29T11:15:52","date_gmt":"2016-07-29T18:15:52","guid":{"rendered":"https:\/\/blogs.mentor.com\/mentorautomotive\/?p=199"},"modified":"2026-03-26T15:27:32","modified_gmt":"2026-03-26T19:27:32","slug":"cant-miss-videos-now-available-from-iesf-2016","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/2016\/07\/29\/cant-miss-videos-now-available-from-iesf-2016\/","title":{"rendered":"Videos now available from IESF 2016"},"content":{"rendered":"<p>Here\u2019s one way to measure the success of this year\u2019s IESF in Detroit: record breaking numbers, with over 1,200 attendees to see the likes of Larry Burns, Paul Hansen, Jim Motavalli and Bill Presley. Industry icon\u00a0and futurist Larry Burns told the crowd that\u00a0\u201call the low hanging fruit has been harvested.\u201d But good news followed this rather stark warning. Namely, even though\u00a0work to deliver on the future of the automobile (yes, right on up to self-driving cars and beyond)\u00a0won\u2019t be easy from here on out, Burns and many others besides see it as\u00a0a future that\u2019s nonetheless inevitable given all the likely benefits, including vast improvements in traffic safety.<\/p>\n<p>The 2016 IESF program included numerous industry presentations, breakout tracks on specialist topics, a solutions exposition, product demonstrations and networking events. IESF continues to be unique in the conference landscape in its combined focus on\u00a0electrical systems design <em>and<\/em> wire harness engineering in the automotive sector. New to the event this year was a dedicated track on automotive functional safety and ISO26262 topics, also\u00a0sessions on LED lighting thermal design.<\/p>\n<p>We recorded all of the sessions and are making them available <a href=\"https:\/\/www.mentor.com\/mentorautomotive-tv\/#?filter=&amp;start=1&amp;limit=9\" target=\"_blank\" rel=\"noopener\">online<\/a>. Here\u00a0are some highlights:<br \/>\n<!--more--><\/p>\n<ul>\n<li>Keynote: Lawrence D. Burns, Ph.D. &#8211; Transforming Mobility: The Signal in the Noise<\/li>\n<\/ul>\n<p>Larry Burns talked about supplying better mobility experiences at a significantly lower cost to consumers and society by combining connected, coordinated, driverless, shared, and tailored vehicles. Individually, each of these building blocks promises incremental improvements over today\u2019s road transportation system. When combined to enhance the mobility experiences of consumers, the improvements are radical, the changes are transformational and the business growth opportunities are significant for the companies that get it right.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-199-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-keynote-lawrence-burns.mp4?_=1\" \/><a href=\"https:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-keynote-lawrence-burns.mp4\" target=\"_blank\" rel=\"noopener\">https:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-keynote-lawrence-burns.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>John Ellis, Managing Director, Ellis and Associates &#8211; The Zero Dollar Car<\/li>\n<\/ul>\n<p>In &#8220;The Zero Dollar Car,&#8221;\u00a0John Ellis focused on the value of user data and how it can be used to subsidize the cost of a car. He went in depth about how much an individual\u2019s data could be worth each year and how this will help spur the development of future technologies.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-199-2\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-managing-director-john-ellis.mp4?_=2\" \/><a href=\"http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-managing-director-john-ellis.mp4\" target=\"_blank\" rel=\"noopener\">http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-managing-director-john-ellis.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>Paul Hansen, Editor, <em>The Hansen Report<\/em> &#8211; Industry Update: Electrical &amp; Electronics 2016 Automotive Industry Trends &amp; Observations<\/li>\n<\/ul>\n<p>Paul Hansen once again provided his invaluable insights on the global automotive electronics industry. Hansen writes and publishes <em>The Hansen Report<\/em> on automotive electronics, a newsletter dedicated to researching and identifying technology and business trends in the global automotive electronics industry.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-199-3\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-keynote-paul-hansen.mp4?_=3\" \/><a href=\"http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-keynote-paul-hansen.mp4\" target=\"_blank\" rel=\"noopener\">http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-keynote-paul-hansen.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>Bill Presley, Vice President Electrical Engineering, Lear Corporation &#8211; CAE Design Validation Testing Trends for Vehicle Systems Development<\/li>\n<\/ul>\n<p>Bill Presley gave his perspective on the future of automotive products and the utilization of Computer Aided Element Analysis for design validation testing. Previously, the automotive industry has relied on physical product testing , but is now moving towards a new approach in order to support compressed design cycles, added content, and reduction is vehicle size.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-199-4\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-lear-corporation-bill-presley.mp4?_=4\" \/><a href=\"http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-lear-corporation-bill-presley.mp4\" target=\"_blank\" rel=\"noopener\">http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-lear-corporation-bill-presley.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>Jim Motavalli, <em>New York Times<\/em> &#8211; Plugging in the Auto Industry: The Challenges and the Opportunities<\/li>\n<\/ul>\n<p>Jim Motavalli spoke about how tough it will be for automakers to average the\u00a0\u00a054.5 MPG by 2025. He quipped on some of his reporting experiences, such as driving a Tesla in &#8220;Insanity Mode&#8221; and &#8220;auto-pilot&#8221;. He believes EVs and ADAS advancements are a natural path to get to fully autonomous.<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-199-5\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-journalist-jim-motavalli.mp4?_=5\" \/><a href=\"http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-journalist-jim-motavalli.mp4\" target=\"_blank\" rel=\"noopener\">http:\/\/videos.mentor-cdn.com\/videos\/2500\/iesf-2016-detroit-journalist-jim-motavalli.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Along with these highlights, there were dozens of additional presentations that we filmed that go more in depth on a wide range of automotive design topics. <a href=\"https:\/\/www.mentor.com\/mentorautomotive-tv\/\" target=\"_blank\" rel=\"noopener\">Browse<\/a> through our extensive video library for 2016 IESF that includes 45 sessions, 8 breakout tracks, and panels \u2013 enjoy!<\/p>\n<p>If you could not attend this years IESF because you don&#8217;t live in the United States, we have you covered! Additional IESF conferences are scheduled that span many countries from October through December of this year. Below is a table of all the dates and locations of the next IESF conference in your area.<\/p>\n<table style=\"height: 442px\" width=\"936\">\n<tbody>\n<tr>\n<td width=\"180\">Date<\/td>\n<td width=\"210\">Conference<\/td>\n<td width=\"195\">Location<\/td>\n<\/tr>\n<tr>\n<td width=\"180\">Wednesday Oct 5<\/td>\n<td width=\"210\">IESF Automotive<\/td>\n<td width=\"195\">Seoul, Korea<\/td>\n<\/tr>\n<tr>\n<td width=\"180\">Thursday Oct 20<\/td>\n<td width=\"210\">IESF Automotive<\/td>\n<td width=\"195\">Munich, Germany<\/td>\n<\/tr>\n<tr>\n<td width=\"180\">Tuesday Oct 25<\/td>\n<td width=\"210\">IESF Aerospace<\/td>\n<td width=\"195\">Long Beach, USA<\/td>\n<\/tr>\n<tr>\n<td width=\"180\">Thursday Nov 3<\/td>\n<td width=\"210\">IESF Automotive<\/td>\n<td width=\"195\">Pune, India<\/td>\n<\/tr>\n<tr>\n<td width=\"180\">Tuesday Nov 29<\/td>\n<td width=\"210\">IESF Automotive<\/td>\n<td width=\"195\">Tokyo, Shinagawa, Japan<\/td>\n<\/tr>\n<tr>\n<td width=\"180\">Thursday Dec 1<\/td>\n<td width=\"210\">IESF Automotive<\/td>\n<td width=\"195\">Midland Hall, Nagoya<\/td>\n<\/tr>\n<tr>\n<td width=\"180\">Tuesday Dec 6<\/td>\n<td width=\"210\">IESF Automotive<\/td>\n<td width=\"195\">Shanghai<\/td>\n<\/tr>\n<tr>\n<td width=\"180\">Thursday Dec 8<\/td>\n<td width=\"210\">IESF Aerospace<\/td>\n<td width=\"195\">Beijing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s one way to measure the success of this year\u2019s IESF in Detroit: record breaking numbers, with over 1,200 attendees&#8230;<\/p>\n","protected":false},"author":19245,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[1],"tags":[18,24,34,42,51,63,66,76,79,80,96,100,143],"industry":[],"product":[],"coauthors":[],"class_list":["post-199","post","type-post","status-publish","format-standard","hentry","category-news","tag-autonomous-vehicles","tag-bill-presley","tag-conference-schedule","tag-detroit","tag-electric-vehicles","tag-hansen-report","tag-iesf","tag-jim-motavalli","tag-john-ellis","tag-larry-burns","tag-new-york-times","tag-paul-hansen","tag-videos"],"_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/posts\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/users\/19245"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/comments?post=199"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/posts\/199\/revisions"}],"predecessor-version":[{"id":532,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/posts\/199\/revisions\/532"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/categories?post=199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/tags?post=199"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/industry?post=199"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/product?post=199"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/coauthors?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}