{"id":1732,"date":"2024-09-26T16:16:14","date_gmt":"2024-09-26T20:16:14","guid":{"rendered":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/?p=1732"},"modified":"2026-03-26T15:28:36","modified_gmt":"2026-03-26T19:28:36","slug":"automated-design-innovation","status":"publish","type":"post","link":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/2024\/09\/26\/automated-design-innovation\/","title":{"rendered":"Boost automotive engineering efficiency and creativity with automated design innovation"},"content":{"rendered":"\n<p>The automotive industry is undergoing rapid transformation driven by evolving consumer demands and sustainability requirements. These trends present both challenges and opportunities for automotive manufacturers. New vehicle technologies, such as advanced driver assistance systems (ADAS) and autonomous driving, electrification, connectivity, and software-defined vehicles, are drastically increasing software content and development complexity.&nbsp;<\/p>\n\n\n\n<p>Simultaneously, market pressures necessitate shorter development cycles to stay in the race and meet fast-changing consumer expectations. In this environment, the time-consuming and costly nature of the traditional development cycle can put you at a competitive disadvantage from the start.<\/p>\n\n\n\n<p>Watch the video to learn how automated design innovation can help you accelerate automotive product development.<\/p>\n\n\n<div class=\"embed-videomanager\">\n<center><iframe allow=\"autoplay\" allowfullscreen=\"\" frameborder=\"0\" src=\"https:\/\/video.sw.siemens.com\/embed\/36e93fbe-c26b-48d7-8640-4a3d340df68e\" scrolling=\"auto\" target=\"_parent\" style=\"position: absolute; top: 0px; left: 0px; width: 75%; height: 75%;\"><\/iframe><\/center>\n<\/div><!-- Video Manager -->\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">The competitive landscape in automotive is rapidly evolving<\/h2>\n\n\n\n<p>The automotive landscape is evolving rapidly with heavily invested, technically advanced newcomers who are drastically cutting time to market compared to traditional timelines. This puts you under pressure to innovate faster while also differentiating your brand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"561\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-1.jpg\" alt=\"New entrants \u2026 have already successfully \nimplement R&amp;D process innovations that \naccelerate new-vehicle time to market\" class=\"wp-image-1734\" style=\"width:700px\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-1.jpg 1400w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-1-600x240.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-1-1024x410.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-1-768x308.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-1-900x361.jpg 900w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><figcaption class=\"wp-element-caption\"><em>New entrants &#8230; have already successfully implement R&amp;D process innovations that accelerate new-vehicle time to market.<\/em><\/figcaption><\/figure>\n\n\n\n<p>Generative engineering supports the concurrent consideration of numerous disciplines, including styling, software, mechanical, electrical, and electronic systems. In this way, engineers can explore the design space with powerful and quick simulations across all disciplines, avoiding development gaps while boosting creativity to a level beyond human ingenuity alone.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Automate automotive design to eliminate bottlenecks and gaps<\/h2>\n\n\n\n<p>Historically, the automotive industry has earned a reputation for being visionary and innovative due to its continuous advancements in technology, materials, safety, and sustainability. However, as software becomes a significant factor, innovation is happening faster than ever.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1479\" height=\"558\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-5.jpg\" alt=\"Chinese automakers are around 30% quicker in development than legacy manufacturers\" class=\"wp-image-1739\" style=\"width:700px\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-5.jpg 1479w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-5-600x226.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-5-1024x386.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-5-768x290.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-5-900x340.jpg 900w\" sizes=\"auto, (max-width: 1479px) 100vw, 1479px\" \/><figcaption class=\"wp-element-caption\"><em>Chinese automakers are around 30% quicker in development than legacy manufacturers<\/em>.<\/figcaption><\/figure><\/div>\n\n\n<p>Keeping up means going beyond traditional timelines and methods by embracing generative engineering augmented by artificial intelligence (AI), machine learning (ML), and immersive technologies. This approach offers several key improvements over customary processes, such as Stronger innovation, shorter timelines, lower cost, and enhanced optimization and creativity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-2-1024x269.jpg\" alt=\"Within the design segment of R&amp;D\u2026 generative-design use cases could improve R&amp;D processes by 10 to 20 percent.\" class=\"wp-image-1747\" style=\"width:700px\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-2-1024x269.jpg 1024w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-2-600x158.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-2-768x202.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-2-1536x404.jpg 1536w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-2-900x237.jpg 900w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-2.jpg 1624w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Within the design segment of R&amp;D\u2026 generative-design use cases could improve R&amp;D processes by 10 to 20 percent.<\/em><\/figcaption><\/figure><\/div>\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How can you balance development speed with innovation, cost, and compliance?<\/h2>\n\n\n\n<p>Automated design innovation, part of Siemens Accelerated Product Development solution, helps iterate designs faster and drives creativity while meeting engineering and functionality requirements. By adopting this approach, curated from Siemens Xcelerator &#8211; our portfolio of hardware, software, and services accessible as a cloud-based SaaS solution, you can accelerate product innovation by 60% to 70%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"280\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-4.jpg\" alt=\"Actual benefits realized with Siemens Accelerated Product Design\" class=\"wp-image-1744\" style=\"width:700px\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-4.jpg 892w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-4-600x188.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-4-768x241.jpg 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><figcaption class=\"wp-element-caption\"><em>Actual benefits realized with Siemens Accelerated Product Design<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>With <a href=\"https:\/\/content.sw.siemens.com\/automated-design-innovation-for-automotive\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/content.sw.siemens.com\/automated-design-innovation-for-automotive\" rel=\"noreferrer noopener\">Siemens Accelerated Product Development<\/a>, you can go faster with AI-driven generative engineering to\u2014<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rapidly create several viable concepts<\/li>\n\n\n\n<li>Quickly optimize designs across disciplines<\/li>\n\n\n\n<li>Automate workflows to boost efficiency<\/li>\n<\/ul>\n\n\n\n<p>Advance the future of mobility with Siemens Accelerated Product Development.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.sw.siemens.com\/en-US\/accelerate-product-development\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"414\" src=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/APD-whats-next.jpg\" alt=\"What's next\" class=\"wp-image-1707\" srcset=\"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/APD-whats-next.jpg 1015w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/APD-whats-next-600x245.jpg 600w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/APD-whats-next-768x313.jpg 768w, https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/APD-whats-next-900x367.jpg 900w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Enable the rapid generation of thousands of automotive product design options to quickly discover the most efficient and cost-effective configuration.<\/p>\n","protected":false},"author":79499,"featured_media":1733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spanish_translation":"","french_translation":"","german_translation":"","italian_translation":"","polish_translation":"","japanese_translation":"","chinese_translation":"","footnotes":""},"categories":[159],"tags":[4,14,18,35,48,51,586,599,486],"industry":[173,174,175,176],"product":[],"coauthors":[473],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","tag-adas","tag-automotive","tag-autonomous-vehicles","tag-connected-car","tag-ecu","tag-electric-vehicles","tag-product-development","tag-software-defined-vehicle","tag-vehicle-electrification","industry-automotive-transportation","industry-automotive-oems","industry-automotive-suppliers","industry-trucks-buses-specialty-vehicles"],"featured_image_url":"https:\/\/blogs.sw.siemens.com\/wp-content\/uploads\/sites\/33\/2024\/09\/Automated-title.png","_links":{"self":[{"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/posts\/1732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/users\/79499"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/comments?post=1732"}],"version-history":[{"count":5,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/posts\/1732\/revisions"}],"predecessor-version":[{"id":1748,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/posts\/1732\/revisions\/1748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/media\/1733"}],"wp:attachment":[{"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/media?parent=1732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/categories?post=1732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/tags?post=1732"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/industry?post=1732"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/product?post=1732"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blogs.sw.siemens.com\/automotive-transportation\/wp-json\/wp\/v2\/coauthors?post=1732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}