Sustainability is one of the biggest trends in the automotive market. While local and regional governments and environmental groups are pushing for these changes, consumers too are demanding more environmentally friendly transportation solutions.
One option to deliver on this demand is the substitution of internal combustion engines with electrical propulsion systems. And while today, the share of electric vehicles in the overall sales might be small, it is rising fast. By 2030, about 130 million of electric vehicles will be on the road, and another 23 million will be sold in 2030.
Further driving this trend in the industry is the increasing demand for connected transportation. Consumers want to be connected – and they are willing to pay for it! Deloitte found that over 90% of the consumers in China and India would pay more for connected vehicles. In Japan and the USA that rate is right around 70%.
Ultimately, the market for smart, connected and sustainable vehicles is growing faster than many predicted. However, the huge potential this opportunity presents has also brought agile, technology-based companies deeper into the world of transportation. With core competences focused on software and electronics, this has presented a huge challenge for traditional automakers.
To thrive in such a complex, dynamic market, you need to understand the challenges, and act faster than your competition.
With that in mind, here is a short video outlining how an integrated Model Based Systems Engineering (MBSE) approach can help you drive this change in the automotive market.
In watching the video, you will get a better understanding of how these macro trends are driving the demands being made of automakers. And you will learn about Software & Systems Engineering, and introduced to 5 key pillars of the approach, Product Definition, Connected Engineering, Product Validation, Quality Engineering, and Integrated Program Planning.
Find out more in this video.